The “weight” of promotional products in France
Promotional products are a very effective means of communication and therefore they are more and more used. Very often companies make themselves known by giving out promotional gadgets to their potential clients.
It is true that because of this detrimental economic recession that has been hanging over France for several years already, some tend to reduce their budgets originally intended to be used for advertising. Alas, we are talking about a big mistake here! Advertising is what allows you to come to the surface faster than the others and to conquer new markets! Actually, as everybody cuts his or her advertising budgets, you will do the opposite and this will let you be visible and win the 1st place! When your competitors disappear from the advertising arena, clients will think of only one name: YOURS! This will be the sign of good “company health” and stability!
Communicating through promotional products is particularly efficient when you realize that they are used by clients in their everyday life!
Consciously or not, consumers will think about you and your company when writing with a promotional pen customized in your name, when wearing a silicone wristband that will remind them of the moment when they got it as a gift (probably a festive event, so a positive association with you) or when jogging and wearing your logosocks or your personalized lanyards!
Despite the crisis, Media and alternative Media communication reached 31.4 billion euros in France, according to the 2FPCO and France Pub. Promotional products represent 4.4% of this figure (that is to say 1 billion 400 million euros in 2011!)
In April, we will have the opportunity to discover the origin of these products and their destination. The 2FPCO will publish the results for its subscribers. Do not hesitate to have a look at : www.2fpco.com
If you too, you want to remain visible and you wish to seduce your clients by producing promotional products in you your name, contact the specialist in the matter: www.horizonsources.net
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