For the occasion of the World Day against AIDS, the communication agency “Agence Rouge” in Paris, recovered with pink promotional saddle pads thousands of public bicycles in the streets of Paris…
You could read the following message on it: “et vous, vous faites quoi pour vous protéger ?” which means: “What about you? How do you protect yourself?
The message was signed by Act Up Paris, a French association of fight against AIDS.
This campaign as simple and efficient as the use of a condom is!!
You can see the video of this communication campaign HERE.
Source: Marketing alternatif