A recent study by the British Promotional Merchandise Association (BPMA) demonstrates just how effective promotional items are for invoking loyalty, appreciation & also for provoking a call to action (CTA).
The study compares promotional items, TV, Direct Mail, Online & Print. The questionnaire was served to 1000 participants, each of whom were asked following three questions:
- Which advertising medium has the ability to make you feel appreciated?
- Which advertising medium provides you with an incentive to take action?
- Which advertising medium is best suited to invoking loyalty to an event or cause?
WAPP Promotional Products have put together this info-graphic (click on it) which displays the results.
From these results it’s clear to see that promotional products are indeed the best marketing & advertising medium to make your customers feel appreciated, this is something that allot of companies do not focus on and ultimately your clients are undoubtedly your biggest asset. Invoking loyalty in business is priceless, if your customers look to you & see you as friendly and caring company, the chances are that you will be the first in line the next time they need a product or service that you provide.
Just over half of the people asked thought that receiving a branded gift would motivate them to complete a call to action, this could be anything from phoning or emailing a company to visiting a website or even buying a product. It’s therefore important to add any relevant information to a printed item that can help & persuade the recipient to complete a desired call to action, this can be anything from phone numbers to web addresses to a QR code.
The results are quite obvious when we compare the advertising mediums as whole, promotional products can be personally handed out & stand out as the one marketing tool that are useful due to their reusable & practical nature. This is extremely effective when combined with the fact that on average 87% of people who received a branded gift, kept that item for over one year.