Hunger Games 3 the mockingjay: the merchandising success
Tomorrow is the big day : the release of Hunger Games 3 the Mockingjay part 1. With the huge success of the two first movies, the production company Lionsgate has a field day with this high quality teen movie. Also producer of Divergent, the company understands how much teenagers can be profitable to business thanks to their passion for their heroes but also thanks to their tendency to identify themselves with the characters. During adolescence, the identification is a very strong feeling and makes young people want to scream to the world what they love and where they belong. That’s exactly why tie-in products are so successful with the young.
We’re talking about a huge business that production companies take care of developing a lot. Besides the capital choices of the right actors, of the story, of the set ; the work on the right communication plan is significant. Communicate with promotional items is as important as the rest of the business plan ; it extends the passion feelings for a movie or a tangible product.
You’re working in communication and are looking for ideas ? Follow the Hunger Games example. Here is our selection of the best tie-in products that you can win by assisting to preview showing or by answering to quizzes on the Internet.
We begin with temporary tattoos. Still fashionable, the fake tattoos are awesome for young people who feel like they are breaking the rules…while they’re only playing. The wide silicone wristbands is great as well, it allows the slogan to be seen correctly. My favourite ones are the glitter silicone wristbands : different and classic at the same time. If you’re really fed up of the silicone wristbands, you can choose the Hunger Games slap wristbands, very efficient as well. Once it’s put on the wrist, it stays there for generally a while. That’s it for the personalized jewel part.
Then, you have the Hunger Games outfit : sweatshirts,tee-shirts and personalized socks. Really cool ! My favourite ones are the Katniss socks. All the big fans will wear it and make you a huge promotion for free. I also found this original items : the Hunger Games shoes-socks converse style. If you believe they’re “too much”, you can choose the Hunger Games flip flops, efficient as well.
Finally, when you’ll have dressed up your “promotional target“, you’ll just have to give them plenty of personalized accessories : a beautiful Hunger Games Lanyard where people will hang their pass for the preview showing, a gorgeous Mylar balloon and a Hunger Games bag. That’s how a pure fan becomes a perfect mobile advertisement support who has the virtue to smile all the time and makes us want to do the same. Cute and efficient.
You want to communicate thanks to promotional items as well ? Contact the expert www.horizonsources.com
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