• french
  • english
  • spain
  • dutch
  • german
  • italy
  • cameroun
  • catalan

Guerrilla Diaper Swing

  • authorDoc Logo
  • dateFri 09 Apr 10
  • comments0

To promote their new “2x drier, 20% thinner, and super-stretchy” diapers, Pampers created a great guerrilla marketing campaign.

The main selling point of Pampers Cruisers is the fact that they let babies play easily and effortlessly without being slowed down by a bulky diaper.

To get this point across, Pampers chose the perfect medium: baby swings at playgrounds!
Swings were transformed into diapers imprinted with the slogan “Cruisers: Play on!”

Nice campaign!!

Source: Direct Daily Blog


Add a comment

login to add a comment : LOGIN