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Guerrilla Diaper Swing

  • authorDoc Logo
  • dateFri 09 Apr 10
  • comments0

To promote their new “2x drier, 20% thinner, and super-stretchy” diapers, Pampers created a great guerrilla marketing campaign.

The main selling point of Pampers Cruisers is the fact that they let babies play easily and effortlessly without being slowed down by a bulky diaper.

To get this point across, Pampers chose the perfect medium: baby swings at playgrounds!
Swings were transformed into diapers imprinted with the slogan “Cruisers: Play on!”

Nice campaign!!

Source: Direct Daily Blog

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