In Thailand, the advertising agency McCann Erickson Bankok created the concept of fish leaflets for a supermarket.
The customer picks up a fish and receives a 15% discount for fresh fish in the supermarket.
The funny thing is that these leaflets look like lively fish swimming in the ocean and therefore perfectly transmit the message: “Fresh Fish everyday”.
To get your coupon, you simply need to go fishing.
Agency: McCann Erickson Bangkok, Thailand.