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Don’t drink and drive!

  • authorDoc Logo
  • dateWed 21 Jan 09
  • comments0
Look at what we saw on the great Direct Daily Blog: Here is a nice street marketing campaign financed by the German Federal ministry of Transport: The goal was to raise awareness on the dangers of Driving your car under influence in a funny way, not chocking one.
 
For this purpose, a fleet of Volkswagen New Beetle was specially decorated with eyeballs wheel caps, and turned the beetle silhouette into a human face with drunken revolving eyes… This promotion caused quite sensation in the national media! I admit that it’s a funny and impacting campaign! We are used to see a lot of blood and young people killed in a horrible car accident… A soft way to communicate the message! Personally, the solution I found to solve this problem was to sell my car!! See more marketing campaigns on: Direct Daily Blog
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