Don't drink and drive! - Promotional product blog
  • french
  • english
  • spain
  • dutch
  • german
  • italy
  • cameroun
  • catalan
doc_logo

Don’t drink and drive!

  • authorDoc Logo
  • dateWed 21 Jan 09
  • comments0

Look at what we saw on the great Direct Daily Blog:

Here is a nice street marketing campaign financed by the German Federal ministry of Transport:
The goal was to raise awareness on the dangers of Driving your car under influence in a funny way, not chocking one.

 


For this purpose, a fleet of Volkswagen New Beetle was specially decorated with eyeballs wheel caps, and turned the beetle silhouette into a human face with drunken revolving eyes…
This promotion caused quite sensation in the national media!

I admit that it’s a funny and impacting campaign!
We are used to see a lot of blood and young people killed in a horrible car accident…
A soft way to communicate the message!

Personally, the solution I found to solve this problem was to sell my car!!

See more marketing campaigns on: Direct Daily Blog

pen

Add a comment


login to add a comment : LOGIN