A wise move, considering that today the promotional products industry is an $18.01 billion business.
The leading three categories of promotional products chosen for use are: wearables (e.g., shirts—T-shirts, polos and jackets—and caps/hats); writing instruments (e.g., pens primarily, but also highlighters and pencils); and calendars (e.g., wall and wallet size, desk diaries, pocket secretaries and more).
A Survey Of Business Travelers at DFW Airport, gave insight and confirmation to the effectiveness of using promotional products to increase and improve business presence:
- 55% of people questioned said they keep their promotional products for more than 1 year.
- 76.1% of respondents could recall the advertiser’s name on the promotional product that they had received within the past 12 months.
- 75.4% of respondents said they kept their promotional products because they were useful.