Six years into the new millennium, companies now have a more significant grasp and understanding of the important correlation between promotional products and business growth. (This “awareness” actually began in the late 1990s, only to suffer an unfortunate slump in 2001-2002, but is now back on the rise again.)
A wise move, considering that today the promotional products industry is an $18.01 billion business.
The leading three categories of promotional products chosen for use are: wearables (e.g., shirts—T-shirts, polos and jackets—and caps/hats); writing instruments (e.g., pens primarily, but also highlighters and pencils); and calendars (e.g., wall and wallet size, desk diaries, pocket secretaries and more).
A Survey Of Business Travelers at DFW Airport, gave insight and confirmation to the effectiveness of using promotional products to increase and improve business presence:
- 55% of people questioned said they keep their promotional products for more than 1 year.
- 76.1% of respondents could recall the advertiser’s name on the promotional product that they had received within the past 12 months.
- 75.4% of respondents said they kept their promotional products because they were useful.
Information source : PPAI The Promotional products association international