Imagine, up from tomorrow there were no promotional products in the world any more. What is the impact apart from my own businesses to collapse? What will a world without promotional product look like?
Be careful, if you can’t give the answer, it might mean that promotional products are useless ! Please send us your ideas! We’ll post them below.
By Jasper Martens from Zintuig relatiegeschenken in Holland.
A big part of the promotional market produces useless products.
But sometimes it’s a good way to built a sustainable image. Think about paper products with logo, some pens or for example a USB stick to sent your customer a stick with a presentation on it. If it’s part of a corporate image, it’s useful.
But we have to be honest that the majority of the products we sell in the market can be useless if they are purchased by customers who don’t:
- – have a specific need for the product, but just want to order some “promotional stuff”
- – specify the target audience or marketing effort so purchase the wrong premium
- – order as cheap as possible and get stuck in wrong (Chinese) made products that ruin your company image.
So I don’t think the promotional products and market is useless, most of the time these are regular useful products, but made promotional because of the personalization possibilities.
Most of the time, these products are ordered for wrong purposes. In the end the products are used wrongly and so they are useless.
By Jasper Martens