A coin could make the difference. - Promotional product blog
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A coin could make the difference.

  • authorDoc Logo
  • dateMon 21 Jan 08
  • comments0

This comes from Peru, Agency McCann Erickson, excellent use of scratch cards.
coin makes difference
The objective was to motivate people to donate.
Cards were placed next to cash machines in supermarkets.
The campaign achieved the biggest donation amount ever in Domund history.


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