Why should your company use promotional products like pens, caps and other customised items?
TOP EIGHT USES OF PROMOTIONAL PRODUCTS
- 1. Promote goodwill/image
- 2. Reinforce marketing of existing products, services, facilities
- 3. Recognize employee performance
- 4. Generate sales leads
- 5. Promote trade show traffic
- 6. Introduce new products, services, facilities
- 7. Stimulate employee sales performance
- 8. Stimulate employee productivity
Promotional Products is being positioned more and more, not as a pure product, but as part of the promotion buyer’s promotional and communications mix. High speed information gives audiences a choice about whether they wish to be exposed to mass advertising. Promotional Products advertising has proven to be much more effective in its unobtrusive, targeted, personalized approach. Due to its useful nature, promotional products tend to be kept and used, leading to voluntary repeated exposure, recognition and retention of the advertiser’s name and/or message. The use of promotional products is most effective when the target audience is specifically identified. Items can then be selected to appeal to that audience, creating a positive response and eliminating waste distribution. Which products to choose when there are tens of thousands of products to choose from? This task is most easily accomplished with the help of a professional promotional product distributor.
Source : PPAC
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le 26/06/2006 à 22:57
Hi, great blogging! Just thought I’d write in to say that I really agree with this article. I think that promotional products offer a very effective way to promote a company/brand. They are economical and far reaching. They are also sustained over a long period of times. Adverts and above the line advertising comes and goes, but promotional products can withstand the heat.
I work for a promotional products company in the UK Argon Promotions so I totally see where you are coming from!
le à 22:57
thanks Lottie
le à 22:57
Mr. Kroon is correct in that identifying the target market is important. A step beyond that is to develop a plan to effectively move that target audience to some sort of action whether it be to have them visit a website, a retail location or to secure an appointment for a salesperson.
Simply having your name sitting in front of the prospect isn’t enough. The trick is to develop a method by which the promotional item and thus the company is "ingrained" into the life of the target.
Developing the methods to accomplish this is what makes promotional marketing fun and exciting.
Warm Regards,
Michael
le à 22:57
Graet to see a Promotional Products blog that truely states what the industry is about. I’ve found that lots of people really struggle to see the full potential of products printed etc with their corporate ID. I think many people neglect to embrace the potential their brand has when it comes to printed products as they might think it’s a waste of money but when explained properly they soon start to realise this. We learned this lesson here at Hotline and it has proved its worth.