Why should you use a distributor of promotional products?

Posted on 17/07/2006 by Henk KROON Categorized: About promotional products

You can google around the web yourself and find the manufacturer, in this way you’ll save money! Are you sure you’l lsave money? I believe you’ll rather loose money and time.

REASON #1: Good distributors go beyond just selling promotional products. Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained. While it’s true that you can buy a product anywhere, an experienced distributor can help you solve problems, plan a program and get results.

REASON #2: Professional distributors have access to vast product research resources, including an extensive database which contains more than 500,000 products. Yes, you can find a mug online, but a distributor can find hundreds of mugs, in a multitude of colors, sizes, shapes, materials, designs, etc. Have you saved money if you get the mugs and they are not the right color? Is it worth the extra savings if you get the mugs and they are so breakable due to inferior materials that they are virtually unusable?

REASON #3: Distributors are in tune with the trends, including hot items and the newest products and processes. A qualified distributor can add creativity, innovation and imagination to your overall program to achieve your goals. Many online services show you the products they want to sell; a qualified distributor will listen to what you want and help you find the right product for your needs. And a distributor can provide tangible samples that appeal to your senses—taste, touch and feel!

REASON #4: Your distributor is more than just a salesperson. Chances are you will buy promotional products more than once in your life. Once a company uses a distributor, that relationship often continues for years—and even decades. Your promotional products distributor is someone with whom you have worked, someone you know and someone you trust. In many cases, companies use the distributor as part of the creative team, even including him or her in marketing meetings.

REASON #5: Personalized service is the role of a distributor. When going online, your selection is what the internet company determines to make available. When you work with a distributor, your selection is determined by your needs and goals, enhanced by the experience, creativity and recommendations of that distributor who has your best interests at heart. Online, you’re a faceless, nameless buyer. With a distributor, you’re a client with your own personal shopper, receiving service along with ideas and prices. When you order online, who monitors your order and your deadline? Your distributor has your interests in mind. Seldom do you receive that kind of personalized, “hand-holding” customer service from an unknown online company.

REASON #6: Industry distributors can offer experienced advice on how (and IF) to imprint items. You may have found the perfect key chain, but will your logo imprint on it? Will it be recognizable? Some things don’t work or there might be something else that will work better. A qualified promotional products distributor can explain to you the best printing process for your program, your imprint and the product you’ve chosen.

REASON #7: Trained distributors can save you money in the long run. Many times, a price you see in a generic catalog or on the internet does not cover many “hidden” costs involved—set up, imprint duplication, shipping, etc. A distributor can help you avoid unexpected and unbudgeted costs by quoting the total price up-front.

REASON #8: Distributors will work with you to get your artwork imprinted properly. Say you want your company’s logo embroidered on a golf shirt. How do you insure it will be done properly, and with the correct colors? A trained distributor can work with you to accurately transfer your artwork, including correct fonts, size, spacing and many other important factors. And your distributor’s commitment to quality customer service will guarantee your satisfaction with the finished product.

REASON #9: Professional promotional products distributors can assist you in developing a workable distribution plan for your products. Distribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products. But what if the cost of distributing your product is more than the product and more than your expected ROI (return on investment)? A distributor can help you avoid unexpected problems like this.

Source PPAI

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