The « weight » of promotional products in France

Posted on 12/04/2012 by Yuliya Categorized: Interesting Market information

silicone wristbandsPromotional products are a very effective means of communication and therefore they are more and more used. Very often companies make themselves known by giving out promotional gadgets to their potential clients.

It is true that because of this detrimental economic recession that has been hanging over France for several years already, some tend to reduce their budgets originally intended to be used for advertising. Alas, we are talking about a big mistake here! Advertising is what allows you to come to the surface faster than the others and to conquer new markets! Actually, as everybody cuts his or her advertising budgets, you will do the opposite and this will let you be visible and win the 1st place! When your competitors disappear from the advertising arena, clients will think of only one name: YOURS! This will be the sign of good « company health » and stability!

Communicating through promotional products is particularly efficient when you realize that they are used by clients in their everyday life!

Consciously or not, consumers will think about you and your company when writing with a promotional pen customized in your name, when wearing a silicone wristband that will remind them of the moment when they got it as a gift (probably a festive event, so a positive association with you) or when jogging and wearing your logosocks or your personalized lanyards!Transfer-Printing-Lanyards-with-Plastic-Buckles

Despite the crisis, Media and alternative Media communication reached 31.4 billion euros in France, according to the 2FPCO and France Pub. Promotional products represent 4.4% of this figure (that is to say 1 billion 400 million euros in 2011!)

In April, we will have the opportunity to discover the origin of these products and their destination. The 2FPCO will publish the results for its subscribers. Do not hesitate to have a look at : www.2fpco.com

If you too, you want to remain visible and you wish to seduce your clients by producing promotional products in you your name, contact the specialist in the matter: www.horizonsources.net

Are you interested by this promotional product or this post ?

Presentation

On this blog you will find a lot of information concerning the Gift and Premium industry. If you are looking for a specific product or if you want to submit an article, contact-us !

Partners

Les articles de la rubrique

custom pens

custom pens

colorful custom pens! everyone uses a pen at least once a day. why wouldn’t you print your company name on it? these pens with print have been the most sold promotional item for years on end, [...] 

wobblers!

wobblers!

wobblers wobblers are one of the most understated promotional articles. once you’ve got to know the wobbler you’ll soon appreciate their promotional worth. the wobblers  will make your [...] 

customised buttons!

customised buttons!

  buttons are one of the most timeless commercial items, and they are getting more and more popular as well. to show everyone what you stand for or what you’re a fan of, you can order buttons [...] 

Disney and its fascinating promotional products

Disney and its fascinating promotional products

If we were to cite an example of a success story, Walt Disney would definitely fit the profile. Everything started even before the World War Two with the creation of Disney Brothers Studio on October [...] 

Survey: stylish and not expensive, but toxic!

Survey: stylish and not expensive, but toxic!

Written on 24/11/2010 by DocLogo+ Source: Marianne In order to produce clothes or shoes, take some tissue or leather, threads and of course..toxic elements of different kind. According to the Arte [...] 

Quality control of promotional goods: top 10 problems

Quality control of promotional goods: top 10 problems

Importing promotional goods is a risky activity. Purchasers are often in contact with tens of different suppliers located in developing Asian countries. To make matters worse, they often select suppliers [...] 

Bpma Launches new Industry charters

Bpma Launches new Industry charters

Some news about the BPMA from Gordon Glenister « The British Promotional Merchandise Association launched its new charters for both trade distributors and suppliers. The organisation is [...] 

Thanksgiving and the promotional products

Thanksgiving and the promotional products

Andy from PromoDirect in Canada comes a tell us about the ways to say « Thank you » for Thanksgiving. The event was celebrated to give thanks to God for helping the Pilgrims [...] 

ASI Study: Promotional Products Beat Prime-Time TV

ASI Study: Promotional Products Beat Prime-Time TV

Ad specialties are less expensive per impression than most other media TREVOSE, PA – November 8, 2010– The Advertising Specialty Institute today released a landmark study that proves advertising [...] 

Search

Search for interesting information, products, promotional merchandise amongst the 619 articles and more than 750 comments of the blog.

Partners

Advertise Here

Partners's links