Gordon Glenister, director general of BPMA « British Promotional Merchandise Association », one of the leader trade association for promotional products in the UK, gives us more figures on the impact of promotional products:
The main question is: Why buy promotional products? …
And according to him, the answer is simple: Because promotional merchandise really works!
Let’s have a look to a National survey run by Source-e in the UK, in April 2007:
- 92% of the questionned believe branded promotional merchandise increases company brand awareness.
- 76% say they can name a brand or company/organisation featured on a promotional merchandise on their desk without having to look for confirmation.
- Over half (52%) purchased from companies branded on a Promotional merchandise on their desk.
- 82% would keep an item they were given than give it away.
Within the 92% of respondents who said promotional merchandise increases awareness:
83% would keep promotional items for themselves
14% would pass it to a colleague
3% would give it to a family member
Survey shows interestingly that more women than men are able to recall company names of Promotional Merchandise on their desks.
Top 3 reasons why people keep promotional items:
1- Usefulness (89%)
3- Value of item
Top 10 items people keep on their desk:
1- Pens 2- Calendars 3- Mousemat 4- Post-it notes 5- Mug 6- Pencils 7- Desk pad 8- Calculator 9- Diary 10- Notebook
If you want to know more about BPMA, visit their website on: www.bpma.co.uk
And many thanks to Gordon Glenister for this interesting information.