The power of promotional products on branding and sales

Posted on 22/08/2007 by Carletti mathilde Categorized: About promotional products


Gordon Glenister, director general of BPMA « British Promotional Merchandise Association », one of the leader trade association for promotional products in the UK, gives us more figures on the impact of promotional products:

The main question is: Why buy promotional products? …


And according to him, the answer is simple: Because promotional merchandise really works!

Let’s have a look to a National survey run by Source-e in the UK, in April 2007:

  • 92% of the questionned believe branded promotional merchandise increases company brand awareness.
  • 76% say they can name a brand or company/organisation featured on a promotional merchandise on their desk without having to look for confirmation.
  • Over half (52%) purchased from companies branded on a Promotional merchandise on their desk.
  • 82% would keep an item they were given than give it away.

Within the 92% of respondents who said promotional merchandise increases awareness:
83% would keep promotional items for themselves
14% would pass it to a colleague
3% would give it to a family member

Survey shows interestingly that more women than men are able to recall company names of Promotional Merchandise on their desks.

Top 3 reasons why people keep promotional items:
1- Usefulness (89%)
2- Memories
3- Value of item

Top 10 items people keep on their desk:
1- Pens 2- Calendars 3- Mousemat 4- Post-it notes 5- Mug 6- Pencils 7- Desk pad 8- Calculator 9- Diary 10- Notebook

If you want to know more about BPMA, visit their website on: www.bpma.co.uk

And many thanks to Gordon Glenister for this interesting information.

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