It’s not a secret, the promotional Tee-shirt is one of the most classic product in our industry.
Tee-shirts and other wearables represent more than 30% of the total industry sales.
Widespread, classic but also boring and not original at all!
Let’s recognize that tee-shirt is not a FUNNY promotional product ?!
However, something I recently discovered on the Web made me realize that I am a nasty gossip !
This event proves that communicating in an original manner with tee-shirts is still possible:
We owe this great idea to Switzerland!
During the Neuchatel International Fantastic Film Festival (NIFFF), which took place from the 3rd July to the 08th July 2007, « STAFF » members could be easily recognized thanks to their most unusual and original tee-shirts.
A red imprint at the collar level surprisingly reminds a cut throat’s trickling blood!
What ’s more suitable for the Fantastic film festival!!
The purpose of this action was to reinforce the visual identity of the festival through a uniform for staff only.
Success was huge for the blood tee-shirt and many of the festivalers asked to buy it for their personnal use… Unfortunately, it was a special « limited edition » production!!
To learn more about the festival : www.nifff.ch
And congratulation for this great and terrific idea!
Can’t wait for 2008 edition which will take place from July 01st to July 06th.
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