Tag Archive | "promotional textile"

Survey: stylish and not expensive, but toxic!

Posted on 23/05/2012 by Yuliya

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Written on 24/11/2010 by DocLogo+

Source: Marianne

In order to produce clothes or shoes, take some tissue or leather, threads and of course..toxic elements of different kind. According to the Arte TV channel report taken up by Hexaconso, Asia has turned into fashion paradise that kills; more and more factories use toxic substances when making clothes. Obviously, you look at your wardrobe from a different point of view.

Last summer Arte broadcast an extremely fascinating report on the process of manufacturing in Asian countries; in such sectors as textile and leather. Interesting, but above all enlightening and frightening!

Toxic products used in agriculture were already pointed fingers at in the past, and now we also find toxic elements in our clothes and accessories.

Everything starts in Europe, where chemical industry makes various toxic products,  which are more or less harmful to humans and to the environment; then it exports them to the  « low cost » countries. These products will be then used to make jeans, T-shirts, underwear, shoes, toys..that we will then find in our shops and afterwards in our homes.europe_abroad

By the way, these toxic elements used without any precaution in such countries as India or Bangladesh have already poisoned workers and their families. This concerns the greatest fashion brands and they are cited in this report: H&M, C&A, Esprit, Zara (hmm..I’m sure I have seen these brands somewhere..)

Among currently used poisons, we can mention dimethylfumarate (DMFu) that we usually find in small plastic bags in shoe boxes for example. At room temperature, it has the form of white crystals, almost without any odor, and it has antifungal (anti-mold) proprieties, that is to say it destroys and avoids fungus development.

It is used mainly to encourage the preservation of seeds, textiles, leather products, furniture, especially while stocking and transporting these items. Theoretically, the usage of the DMF against fungus and mold is forbidden in Europe according to the 98/8 EC guideline, called « biocides » guideline. However, this product is still used for the manufacturing of most products in Asia, for example shoes, sofas, chairs, leather goods. This merchandise is rarely controlled, especially when they do almost no good because there is no obligation to take them out of the market; the company that imports them is not punished either. In France, there have been about a hundred cases of irritated skin every year, sometimes very severe, due to the skin’s exposure to the DMF.

BangladeshFor some time, China has not been able to meet the world needs for leather. Therefore, Bangladesh has become one of the most important leather exporters. We can find calfskin leather in abundance there and the workforce is the cheapest one too. What is more, the regulations concerning the environmental protection and the protection of the workers is almost inexistent. Whereas, European tanneries follow the European Community strict rules regarding this and therefore they pay a lot for processing the wastes and for protecting their employees. This is one more reason for European brands to go and get cheap leather in such a country.

toxic_chemicalsThe list of chemical products potentially dangerous to humans and to the environment used for tanning leather is very long. Among them we can count chromium salts, one of which is hexavalent chromium (chromium VI), which is carcinogenic if you inhale it and it is an allergen if there is contact with flesh. We can also cite chlorinated organic substances that attack respiratory roots, ethylene oxide that affects the gene pool, various heavy metals (aluminum, nickel, lead, mercury..), and products based on cyanide… Bengali workers, totally ignorant about the toxicity of these products, work with them without any protection, very often barefoot and bare-handed, without a protection mask. Wastewater, full of toxic products, is poured into the streets without being treated, polluting the towns and agriculture land little by little.

Kept in containers, poisoned leather is then brought to European ports. According to the Hambourg Port Occupational Healthcare, one container out of two coming from Asia is contaminated by chlorinated substances. In order to avoid opening them and inhaling the gas coming out of the container, the contents are controlled by introducing a special probe into the closed container! However, the customs do only random checks, there is no legal regulation to prevent the contaminated containers from  circulating around Europe freely. Therefore, it is the employees that will be opening these containers and stocking the products who will be exposed to these toxic gases.

Textile industry

In addition to the leather, textile industry is a sector that uses a lot of chemical products potentially dangerous to humans. Thus, in the central warehouse of the H&M brand, at Hambourg Port, 70% of the employees complain about pains that might be the result of poisoning by the products they are working with.

An employee of Esprit, whose work consisted in ironing the jeans as soon as they were taken out of the containers, suffers today from severe respiratory problems. They are most likely caused by the dichloromethane (one of the galling paint removers) that you can find in jeans manufactured in Asia.

jean-qui-tueWhen fashion kills! It’s because of the faded, worn out and jeans with holes in fashion that hundreds of Turkish workers have died. The technique used to make these jeans « fashionable » is called the sandblasted effect (you project sand particles on the jeans to wear the out). It was of course practiced without any suitable protection for the employees. Today it is forbidden in Turkey but not in Bangladesh where some workers are only protected by a small tissue on the nose. This does not protect their lungs from tiny particles of quartz, that eventually asphyxiate them completely.

Another activity that involves a lot of toxic elements, is the dyeing. For products made of cotton, this happens in India. Tirupur, located in the South of India, is a new « Eldorado of textile » with around 10 000 factories that produce clothes for European brands nonstop.

The dyeing is the activity that uses a lot of elements harmful to humans and to the environment. Indeed, Azo dye is used, which is forbidden in Europe, as well as chlorinated one together with heavy metals (for brilliance)… The darker the color is, the more important the concentration of toxic elements in it will be (black underwear, so popular for being chic and sexy, is a real concentration of poison…). Indian workers are not aware of how toxic and dangerous the elements they are working with are  if they use no protection or no precaution. We are not taking into account the number of explosions and fires in Tirupur factories.

The workers slosh barefoot in the wastewater of dye and bleaching, in which they pour, very often without any masks of gloves, tip-up carts of toxic products. In order to get rid of the wastewater , they evacuate it using shovels and plastic bags and  make fields full of dirt. These bags are thrown on the piles of toxic residues that invade Tirupur, whose water and land have been both entirely contaminated in only twenty years or so. Doctors of Tirupur raise the alarm bell. In 10 years, the number of people having cancer has doubled; even some clinics specialized in oncology had to be set up in Tirupur. However, there is no question of the authorities doing research on the possible link between cancer and textile industry..

Tirupur has only textile factories. There are also very beautiful hotels where European customers stay; they come to buy textile at cheap prices. These hotels are so comfortable that they never leave them; it is the managers of Indian companies that come to meet them there in order to prevent them from seeing the conditions of work in the factories as well as from inhaling some toxic odors…

At the hands of this sad truth, some choose organic cotton, on which H&M counts a lot,  for instance. In India, however, organic cotton and normal one are next to each other in the field, and we can ask ourselves if there is anything organic left when adjacent land is flooded with pesticides. In textile factories, organic cotton and normal one are simply divided into two piles and there is a small piece of paper to indicate which one is organic. This makes the factory manager interviewed for this report laugh. What is more, the dye for organic cotton is the same as the one used for T-shirts sold at 2 euros! This is not surprising that a few clever people, trying to use this new organic trend, offer organic T-shirts of various colors at very competitive prices. According to the specialists, today there is more organic cotton sold than there is organic cotton actually grown! There is no mistake: the brands offering real organic textile are very rare.

Last tiny detail: do not even expect to read on the labels of your shoes, T-shirts or underwear Made in India, China or Bangladesh which elements have been used for their production, no one has ever dared do that! Chanetelle prefers putting « Designed in France » on its black underwear full of toxic products! It is so much sexier!

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Promotional head buffs

Posted on 05/08/2010 by Carletti mathilde

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Samantha from MSI Promotions, LLC in the USA comes and tell us about the success of the headbuffs on the US market.

 » The reality television craze could not have been kickstarted without the introduction of Survivor, a reality tv game show that tested contestants’ ability to compete and survive in the wilderness. Survivor became extremely successful right from its first season in 2000 and has had multiple seasons since, as well as many international adaptations of the show. Unless you’ve been living under a rock, you could not have helped but either seen at least one episode of the addicting show or at least know the concept of the show. The contestants are initially divided into two teams, who each identify with their team by wearing a certain survivor head buff.

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Classic Polo “Eco Bag Wear”

Posted on 03/05/2010 by Henk KROON

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polo bag relaxClassic Polo, India’s leading men’s casual wear brand wanted to replace their Plastic Shopping Bags to an Eco-friendly Shopping Bag which communicates the importance of re-cycling memorably as part of their corporate social responsibility program called CLUB EARTH in all of their 76 exclusive brand outlets in India.

They developed an innovative shopping bag which can be modified into a simple casual wear, made of 100% Eco-friendly material.

The one of its kind innovation gives the consumers double advantage emphasizing the need of re-cycling. The idea was successfully executed in all the 76 exclusive outlets of Classic Polo.

The innovation immediately caught attention among the urban youth creating immense buzz and referrals.
Close to 1100 consumer enquiries and requests was registered, seeing the eco friendly shopping bag going beyond the client’s expectations.

Over and above the success story reiterated the effectiveness of eco-friendly innovation.

Want to learn more about going green ? Check here.

Agency: TCC Group, India.
Via : direct daily

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Highly technological tee-shirt

Posted on 12/01/2010 by Carletti mathilde

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This is THE novelty of promotional textile market:

It’s called ThreadLites™, a new USA patented brand of flashing tee-shirts that can be personnalised.

The technology used to create the Threadlites is very thin, flexible and long lasting.
This product is absolutely revolutionary for promotional textile industry as it allows not only to display a Logo or brand, but also enlighten it during more than 32 hours nonstop. !

This tee-shirt is ideal for any musical event (as it react to sound), festival, concerts, outdoor events…

For morew information on Threadlites, visit: www.threadlites.com

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Go Green… Understanding Eco-Friendly Promotional Products

Posted on 04/01/2010 by Henk KROON

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Organic Cotton.

cotton bagOn many traditional cotton farms, the soil is most often sterile because of the depletion of nutrients and pesticides. As a result, farmers must rely on additives, synthetic fertilizers and pesticides, plus vast quantities of water to keep their crops growing. In contrast, organic farming restores and builds up the soil, increasing its organic content which, in turn, increases its water-sustaining ability. The rich, moist earth results in stronger plants, which improves the soil even more. Far less water runs off organic fields, and what does run off is not polluted with pesticides or synthetic fertilizers. Organic cotton must be processed separately from conventional cotton and machines must be cleaned to avoid contamination. For 100% organic products, only environmentally friendly chemicals that meet organic fiber processing standards are used. Cotton is a natural fiber and therefore is also biodegradable.

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Socks with logo

Posted on 05/12/2009 by Henk KROON

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This December J-MEN, a Hong Kong fashion magazine, is giving away a free pair of Socks by LLOYD; Germany as a gift with purchase. This is a great simple everyday gift for their readers.

socks with logos Perceived value is always key for a promotion. The magazine front cover values the socks at a massive US$ 23/pair going on the retail price at this brands stores. It certainly appears to be a high value gift.

The magazine is sold at a discounted price from US$2.60 to US$1.30 – you might also consider that basically this magazine is free with a pair of socks. A great deal…

promotional socks Packed in a simple gold envelope, the socks come only in one colour-black, and one size. There is a simple embroidered logo on each sock.

The packaging of the socks also holds a voucher for US$40 discount on all purchases in Lloyd stores for purchases over about US$ 260.

More information about socks with logos : www.logosocks.net

Via : ODM Group

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Face down of the promotional tee-shirt

Posted on 08/10/2009 by Carletti mathilde

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The other night, I through an eye on the French web page of « marketing-etudiant » where you can find an overdose of information on marketing and its different fields.
When reviewing the « experts » of the industry (where I beg to be quoted) I saw the nice smile of Geneviève Piquett, and I decided to visit her Blog :VLAN

Here is where I found those surprising tee-shirts. Everyone knows that a promotional tee-shirt can be printed in the front on in the back. BUT who thought about printing the inside of the tee-shirt? The effect is great and I am sure that many young people will take delight in showing the face down of their promotional tee-shirt.

We love the idea!!

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Socks with logos

Posted on 28/01/2008 by Henk KROON

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socks
I believe Logosocks are the most unique promotional textile product I’ve ever seen.

They are so original to promote logos or slogans. It’s also easy to send them as post mailings – they are light, flat, and far from fragile.

Logos can be printed on most parts of the socks, but also on the packaging or label.

It’s THE promotional product for creative marketing agencies.

For more info: www.logosocks.net

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