Tag Archive | "promotional products industry"

Promotional products for security: simple gadgets can save your life

Posted on 16/03/2012 by Yuliya

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maslows_pyramid2I think you realize that safety is fundamental in today’s society. You all know what Maslow’s Pyramid of needs represents. Abraham Maslow, American psychologist known worldwide, managed to organize humans’ needs in a hierarchy in order to be able to explain what motivates us in our everyday life. According to the pyramid, the safety and security needs are the second most important needs after the basic ones. Well, this explains why people bother to franticly search for the right commercial market…

A word to the wise is enough to put it into action: marketing specialists are here already! Promotional products retailers have already turned to this new market of the promotional items for safety and security. Just turn around and have a look! You will immediately see smoke detectors in the buildings, cute first aid kits in the cars and elsewhere; they are simply essential everywhere we go! What is more, all these items can be customized of course. What a bliss!3339first_aid_kit

Among all these useful gadgets there is one that stands out the most: the new customized breathanalyzer. This is THE product of this year thanks to the French law that will make it obligatory in every vehicle. Its personalization will not only make this new rule more “fun”  but it will also allow it to carry out its mission: avoid car accidents, or at least reduce their number.

Wherever we go, people are preoccupied with the desire to feel well, to have the environment of confidence, financial security, interpersonal safety etc. That is why insurance companies spring up, new products appear and new laws are adopted..The mine of gold for the promotional products market.Security

If you wish to acquire a “security” promotional item and to customize it according to your tastes, do not hesitate to contact: www.horizonsources.net

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Record Success at the bpma 2012 Pavilion at PSI Germany

Posted on 18/01/2012 by Henk KROON

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PSI-dusseldorf1The bpma co-exhibited alongside 8 supplier members who included: Bio Laboratories, SPS, Trade Only, Bite Promotions, I Name It, The Logo Lollipop company, Oakthrift & Dunelm Glass. Collectively over 2000 business contacts were made and over 100 product quotations were amassed by the group during the 3 day show. “We exhibited at the 2012 PSI show to develop our ongoing business with existing European contacts and to look for new business contacts in Europe. The chance to do this with the BPMA pavilion this year was a great opportunity and has certainly helped us make contact with number of potentially new big distributors in France and Germany in particular.” Comments Ian Webb from Bio Laboratories.

Through the bpma’s ATO status with UK Trade and Investment, £17,000 of government funding was awarded to the pavilion exhibitors, supporting them in their export strategy for business growth.
Ian Webb from Bio Laboratories continues to comment “The PSI Show and the BPMA pavilion as always were well organised and with the added help of the support of the additional government funding it makes life much easier for a supplier to concentrate on the important part of developing business and contacts than the worry of organising the show”

Tammy Butler from I Name it comments “This was our first experience at PSI in Germany and the BPMA and show organizers did a fantastic job ensuring everything went smoothly and went out of their way to make sure I had everything I needed. The show itself was far larger than I expected and ran out of samples and brochures halfway through day …. As long as the government funding continues to help us with the costs, we will be planning to attend each year moving forward”

1st time oversea’s exhibitor Dunelm Glass commissioned a PSI Crystal trophy in the shape of the Dusseldorf Tower to mark the prestigious Trade Show’s 50th Anniversary. This was presented to Michel Freter, Managing Director of PSI on the bpma stand at a drinks reception attended by bpma supplier and distributor members and Trade Press. Michael Freter commented “it is an honour to accept this specially commissioned trophy… i would like to thank Dunelm Glass, bpma and all exhibitors representing the UK for their support, we look forward to working with you and welcoming you to the show in 2013”

Director General, Gordon Glenister commented on the event “We have worked very closely with PSI over the last year and will continue to work closely with mainland European networks to provide a platform for UK suppliers to access and take a greater share of the European Market”

Chris Smith from Dunelm Glass says “The quality of the show itself in relation to visitors was brilliant, we spoke to many people from all over Europe and gained some useful contacts, you can never tell with these events but in terms of quality leads we have some fantastic potential opportunities to follow up with.”

To register your interest in the 2013 BPMA pavilion or to enquire about the UKTI funding contact Daniela Arena, Event & Training Manager, bpma, 020 7631 6962 or email daniela@bpma.co.uk

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Bpma Launches new Industry charters

Posted on 16/12/2010 by Carletti mathilde

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Some news about the BPMA from Gordon Glenister

« The British Promotional Merchandise Association launched its new charters for both trade distributors and suppliers.
The organisation is set on driving up standards, professionalism and transparency within the industry.

At the heart of the charter is a sharp focus on customer service.
Members will be able to give greater confidence than ever to buyers in an increasingly competitive promotional marketplace.

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10 most read posts – SUMMER 2010

Posted on 06/09/2010 by Carletti mathilde

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We are back from our holidays since one week now! Last week I was still relaxed and tanned but the market sets the pace…
While checking the statistics from the blog, those are the most read articles of July and august by our loyal readers.

For those who haven’t had the opportunity to read them, here is the list of the 10 most read articles this summer:

Fresh air promo.
French-Kissing The Changing Face Of Our Industry.
Temporary Tattoos, the fashion accessory.
Can You Promote Something To Death?
Printing techniques of promotional products
How are produced silicone wristbands
How to mess up an order of promotional products
Striking bangers
Quill, pencil and promotional product
How are Temporary-tattoos produced

You want to present a new promotional product? you have a fresh information on the industry? Contact us and become one of the author of the blog.

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Tips For Buying Promotional Products From China

Posted on 09/08/2010 by Henk KROON

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Posted by David Dawson PromoGifts Uk

Top on the list of those who export things world-wide, China is known for selling anything to anybody.
chinese factory From Promotional products to fishing gear; if you look at the label, it most likely says made in China. In this article, I’m going to cover some tips you might want to remember when you’re dealing with this country that has risen to the spot of economic giant. If you are able to overcome the drawbacks, than it’s likely that you can make some money dealing with China.

26 tips so far… feel free to add any of your own after you have read through, if you have had experience in dealing with China or any other far east countries then please do add your comments below. We would love to hear from you.

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Gift and premium trade fairs in May and June 2010

Posted on 15/04/2010 by barkevica lelde barkevica

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Below the list of the gift and premium trade fairs in May and June 2010.

Make your choice to visit the trade fair right here!!
Links below are direct links to the official website of the Trade Fair organisers.

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Gift and premium trade fairs in March and April 2010

Posted on 22/03/2010 by barkevica lelde barkevica

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Below the list of the gift and premium trade fairs in March and April 2010.

Make your choice to visit the trade fair right here!!
Links below are direct links to the official website of the Trade Fair organisers.

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Printing techniques of promotional products

Posted on 11/02/2010 by barkevica lelde barkevica

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In the most cases the promotional product will have to be printed. What could you supply and how does this all work?
The files you would like to have be printed on the gifts have to be related on special formats when you will deliver them.
These are:
– Vector EPS
-Tiff, JPEG. The minimum resolution should be 600 dpi for line art (drawings), and 300 dpi for grayscale and halftone work (photo).
– PDF format (in highest quality) without compression. Designs delivered with a resolution of 72 dpi or less are not useful!
– The texts can often be simply imported by the supplier and « put », meaning that the products need an email with your text and the products will do the rest.

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