Tag Archive | "promotional products distributors"

Promotional products sales outpaced almost all other non-electronic media in 2011

Posted on 02/07/2012 by Henk KROON

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Although the U.S. economy continued its fits-and-starts recovery in 2011, promotional products sales during the period outpaced almost all other non-electronic media. PPAI’s annual survey of distributor sales, which comprises the official distributor sales estimate for the promotional products industry, shows the industry moved $17,721,945,690 worth of promotional goods last year—a seven-percent gain over 2010. This marks the second consecutive year of positive growth following declines in 2008 and 2009. The industry experienced its highest level of sales in 2007 at $19.7 billion.

Throughout 2011, PPAI monitored sales using a quarterly member-distributor sales sample. This quarterly barometer indicated a 6.7 percent increase for the entire year—a figure consistent with the all-industry (member and nonmember) calculation.

PPAI’s annual survey of distributor sales indicated that both large and small companies had much to cheer about at year’s end. Distributors in the $2.5 million-plus bracket recorded sales of $8.6 billion, up 6.7 percent; the smaller-company segment did even better—up 7.3 percent in producing orders worth $9.1 billion.

“People are opening their wallets a little more,” observes Tim Broadhead of distributor Banyan Incentives. Sixty to 70 percent of his company-designed products are new designs, he says, so he expects this year to also be a winner.

At the Vernon Co. (UPIC: vernon) it was a matter of prospecting. “Some of our salespeople found that people weren’t going to spend more, so they went out and found some new accounts,” says Dan Stevenson, executive vice president.


The Tally For Small Distributors

The revenue average for the 21,500 firms in the small-company segment was $422,505 (vs. $407,114 in 2010). A more telling sales statistic, the median—that is, the midpoint where half the population is above and half is below—was $230,066.

For several years, the industry has been a magnet for companies whose core business is unrelated to promotional products. As Table 2 indicates, almost four in 10 small distributors (sales under $2.5 million) reported they did less than 80 percent of their business in promotional merchandise. Perhaps their migration to a new vista was beneficial, because nearly a third of their revenues were from promotional merchandise. The trend line, although uneven, points to the industry’s products as an attractive second-revenue stream.


In 2011, the small-distributor cohort did 16.8 percent of its business with non-industry suppliers—that is, firms not listed with PPAI, ASI or SAGE. For the large-distributor segment, the corresponding figure was 15.4 percent. All told, distributors of all sizes placed $2,969,914,983 worth of business with suppliers that were, from the industry standpoint, “outsiders.”

Internet Sales

Over the years, the internet has become a channel inching its way to prominence as a source of distributor business. Last year, $3,099,370,950 in distributor revenues was attributed to dot.com posts. In previous years, web business percentages hovered in the 16- to 17-percent range for both large and small distributors. The 21.1-percent average for large distributors in 2011 likely represents a breakthrough.

For the small but growing number of online distributors such as Adco Marketing (UPIC: ADCOMARK) in Corte Maderia, California, the current pitch is repeat business. “We are getting customers to come back more than once a year,” says President Karen Herzog, adding that her company is attempting to maintain more contact through mailings and offers to select customers than was done previously.


How Promotional Products Fare Against Traditional Media

If you pay attention to what competing media were doing last year, you’ll be elated with the rate at which orders came in for our industry’s imprinted merchandise. The “old media,” a classification that curiously includes promotional products, got off to a fairly good start last year and then fizzled. All-media spending of $172.3 billion represented a measly 1.7 percent increase over 2010, estimates MagnaGlobal, the forecast arm of the Interpublic marketing communications empire. A look at our annual assessment of what the other media were doing (Table 4) shows that, of the traditional media, only cable TV surpassed promotional products by percentage increase.

Sporting double- and triple-digit gains, the real pacesetters are the new, interactive players such as internet advertising and mobile phone ads. These are the media preferences of the millennial generation, the 18-to-34 age group. Often characterized as “stimulation junkies,” members of this group aren’t influenced much by exposure to traditional media, according to a recent study published by MediaPost. That’s because their “immediate and delayed recall rates” are lower than for older generations. In other words, longer exposure is required for the ad to sink in. The advice: Show the product longer, make the brand name more visible and include more mentions throughout the campaign.


*A subset of internet advertising

Expenditures for selected advertising media and promotion methods were compiled for Promotional Products Association International by Richard Alan Nelson, Ph.D., University of Nevada-Las Vegas and Rick Ebel, Glenrich Business Studies. Sources include American Business Media/Business Information Network, Cable TV Advertising Bureau, Direct Marketing Association, IEG, Interactive Advertising Association, Newspaper Association of America, Outdoor Advertising Association of America, Point-of-Purchase Advertising Institute, PQ Media, Publishers Information Bureau, Radio Advertising Bureau and Television Advertising Bureau.

Show Me The Money

Respondents in our study were also asked about their profits. A little more than half (52.6 percent) reported 2011 was more profitable for them than the previous year. But check out Table 5. There was a significant difference in profit reporting between the large- and small-company cohorts.


Regardless of company size, most distributors say they’re optimistic about the current year. About seven in 10 expect greater dollar volume for their companies. But it would help if the nation’s GDP expanded a little more than the 2.2 percent experienced in the first quarter.

Fortunately, the industry’s distributors did a lot better than that in this year’s first quarter. PPAI’s quarterly barometer, reporting on 416 member and nonsmalmember distributor respondents, showed a 6.4 percent hike over the first three months of 2011.

The big ad agencies, which make TV buys, are looking for this year’s political campaigns and the Summer Olympics promotion to give them some lift. Might the same be true for distributors? Unfortunately, those markets are not for everybody. “All distributors look for a niche,” says Mark Gilman, CAS, chairman of supplier Gill Studios (UPIC:gill), “but of all the specialties they can get into, I think political sales are the least popular.”

Gilman provides some insight into the campaign bumper sticker-button-yard sign business. “Our main political business is state and local (elections). What happens is that, in presidential years, we have found that states try to have fewer political races in their states” so as not to compete with the presidential campaigns. He says this year his firm is expecting a 4.5- to five-percent uptick in campaign business over 2008 when the White House was last contested.

To make good on that 2012 optimism, it might be wise to focus on those Twitter-benumbed millennials and introduce products that can seize and hold their attention longer.

Richard Alan Nelson, Ph.D., is a professor at The University of Nevada – Las Vegas. Rick Ebel is principal of Glenrich Business Studies, a marketing communications and research company in Corvallis, Oregon.

Source : PPAI publications

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Confidence in your Promotional Product Supplier!

Posted on 12/06/2012 by Yuliya

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Confidence in your Promotional Product Supplier!

Written by Grant & Melinda

australian-flag-mapWhen advertising your company or your business event in Australia, your desire is to wisely spend your money on suitablepromotional products. The right promotional product for your advertising is the one that represents your brand and makes people willing to remember and talk about you;  this is what the right product and the right people can do for you!

Here are some examples:

When you work with schools, you realize that children are fond of bright and funny things, going from clothes such as T-shirts and hats to such products as bangers  and clappers for their sporting events. Children can talk to their parents about our promotional products company ; thus the word of mouth works!

If you are unsure what promotional products you should opt for , a well organized promotional company can help you choose the right product for your campaign.

promotional mugThe most commonly used products are clothes such as T-shirts, caps, and jackets. Then you also have lanyards, mugs, USB keys; you should not forget hampers and confectionery. Our cooler bags range is wide; we actually sell thousands of them. You can also find sports bags, backpacks, and shopping bags. The list goes on and on, it might be overwhelming for an average buyer.lanyard avec boucle et attache de sécurité

Be sure to have confidence in your promotional products supplier because he will be the one to give you all necessary information on his product range.

Written by Grant & Melinda


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Promotional products for security: simple gadgets can save your life

Posted on 16/03/2012 by Yuliya

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maslows_pyramid2I think you realize that safety is fundamental in today’s society. You all know what Maslow’s Pyramid of needs represents. Abraham Maslow, American psychologist known worldwide, managed to organize humans’ needs in a hierarchy in order to be able to explain what motivates us in our everyday life. According to the pyramid, the safety and security needs are the second most important needs after the basic ones. Well, this explains why people bother to franticly search for the right commercial market…

A word to the wise is enough to put it into action: marketing specialists are here already! Promotional products retailers have already turned to this new market of the promotional items for safety and security. Just turn around and have a look! You will immediately see smoke detectors in the buildings, cute first aid kits in the cars and elsewhere; they are simply essential everywhere we go! What is more, all these items can be customized of course. What a bliss!3339first_aid_kit

Among all these useful gadgets there is one that stands out the most: the new customized breathanalyzer. This is THE product of this year thanks to the French law that will make it obligatory in every vehicle. Its personalization will not only make this new rule more “fun”  but it will also allow it to carry out its mission: avoid car accidents, or at least reduce their number.

Wherever we go, people are preoccupied with the desire to feel well, to have the environment of confidence, financial security, interpersonal safety etc. That is why insurance companies spring up, new products appear and new laws are adopted..The mine of gold for the promotional products market.Security

If you wish to acquire a “security” promotional item and to customize it according to your tastes, do not hesitate to contact: www.horizonsources.net

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Gift and premium trade fairs in May and June 2010

Posted on 15/04/2010 by barkevica lelde barkevica

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Below the list of the gift and premium trade fairs in May and June 2010.

Make your choice to visit the trade fair right here!!
Links below are direct links to the official website of the Trade Fair organisers.

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Gift and premium trade fairs in March and April 2010

Posted on 22/03/2010 by barkevica lelde barkevica

Mots clés : , , , ,

Below the list of the gift and premium trade fairs in March and April 2010.

Make your choice to visit the trade fair right here!!
Links below are direct links to the official website of the Trade Fair organisers.

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Promotional Giveaways and Tradeshows

Posted on 18/11/2009 by Henk KROON

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Posted by Andy Mutt from www.promodirect.com

Distributing promotional giveaways for success in return

Ever considered counting the amount of promotional products that you’ve received at various trade shows? Too many to remember, right? But you’re going to recollect the brand or logo imprinted on it when a particular product is merely mentioned, without even looking at it. Agreed?

A promotional giveaway product is basically an object of merchandise suiting the company’s brand identity and/or values, with its logo or a slogan or any other message imprinted on it, which is used in their marketing and communication programs. Such promotional giveaways are usually distributed for free at various business events, especially tradeshows.

promotional products USA What are the advantages of giving away products at tradeshows?

Promotional products USA can build your company’s goodwill, please and motivate potential customers, communicate the desired message and most importantly generate ample leads to increase your sales. This could be your one shot towards success and fame in the American market.

For example, existing and renowned brands can giveaway small medals to their royal customers, stating: “Here’s thanking you, for believing in us.” This will increase the company’s goodwill even further and create a buzz amongst others too. And if your company is planning to establish an entirely new base of goodwill, make sure you pick an unforgettable and useful souvenir for your prospects.

Promotional giveaways can also motivate potential customers to visit your stall at the trade show and submit their details; in return of the incentives they receive. This would not only help them know more about your product or service, but also convert them into sales. Such products could strengthen your company’s base strategy of acquiring leads.

Once in the United States, promotional products were restricted only to be distributed randomly without any marketing backdrop. Make sure you focus on your strategies well. Here a few tips before you conduct your trade show:

  • Choose the best suitable stall to enhance your promotional efforts
  • Study and implement your market goals carefully
  • Your giveaways must create maximum appeal amongst your target audience
  • Those products must harmonize with your brand personality and image
  • Train and educate the trade show-employees well

If your company is planning to use promotional products solely to generate leads, giving out an impressive custom item can prove to be beneficial. For example, you can order a stylish bag which would include a notepad, pen, USB drive and a catalogue of your offerings. The USB drive can also have PDFs and other information of your company. This will not only create immediate interest amongst leads but motivate them to spread the word too!

There are various ways to acquire leads and promote your business but the evolution and efficacy of promotional products is recommendable.

Isn’t it worth distributing promotional products for your company’s success in return?

Contact us if you need anything.
We’d love to hear from your end.

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Save Yourself a 1000 Little Mistakes!

Posted on 12/10/2009 by Henk KROON

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Posted by John Young (www.mojopromotions.co.uk)

promotional products So you’ve found the product you think is perfect for your promotional campaign.

You’ve read the description, seen the photos and your ready to order. At this point it may be worth asking to see a sample of the product prior to placing the order.

If the product is inexpensive they can usually be posted to you free of charge. This simple precaution will ensure there are no nasty surprises when you recieve your full order. A great example to show the importance of this precaution, is when ordering plastic pens. They may look great on your screen but when you put the pen to paper they feel awful.

teddy bear Now you’ve seen the product in the flesh and have placed the order…. The next step in the process will be to approve a proof layout. All respectable printing companies will provide this. The proof is very important as from your approval onwards there is no turning back. Take your time to check any spelling, punctuation and positioning. If you require specific pantone references check these are correct to. You could also ask a collegue to cast their eye over it.

If you follow the above suggestions then you might save yourself from receiving a 1000 little mistakes on your door step. There is little worse then handing out 1000’s of give-aways at an exhibition only to discover the telephone number on the product is wrong!!

MoJo Promotions
t: +44 (0)116 261 6829

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ASI Study Gauges Usage and Potential of Social Networking in the promotional products industry

Posted on 12/10/2009 by Henk KROON

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The Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry in the USA, today announced the results of an exclusive social networking study gauging the impact, usage and potential of social networking among ASI distributor, supplier and decorator members.

Results show that about half of respondents expressing an opinion (53% of distributors and 48% of suppliers) feel they will be increasing the time they spend with social networkinginthe next two years. Nearly 90% of respondents also feel social networking already is or will become a good way to promote their business, but there is no overall consensus about which site is most relevant today.

The study indicates that LinkedIn, an online site for professionals, is used by about 54% of distributor members and 46% of supplier members who responded to the survey, and that the majority with accounts (93% of the distributors and 85% of the suppliers) use it for business purposes. About 25% of distributors noted that it is the most relevant social network for the future.

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