Tag Archive | "funny ideas"

Is the Slinky the All-Time Greatest Promo Item?

Posted on 09/08/2012 by Henk KROON

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slinkyTrue story: a few years back, when my wife and I got married, it was decided–probably by her–that we needed some sort of “promotional item” for our nuptials. Personally, I think an open bar and a piece of cake should suffice, but–just like at an American baseball game–some sort of toy seems necessary these days to mark the occasion.

Rather than play the grump, I tried to get into the spirit of it, and we came up with rainbow colored Slinkys, printed with our names and the date. In their own little boxes, of course, so that everyone would have something to open.

Remarkably, when visiting friends or relatives who had been at the wedding, the Slinkys can be seen on bookshelves or desks in their homes.

“You still have the Slinky!” I’ll say.

“Love the Slinky,” is the stock reply.

All of which goes to prove that the humble Slinky might be the greatest promotional item of all time.

Which might be surprising, since–unlike many promotional items–the Slinky has almost no utilitarian use at all. It is what might be called a “pure toy.” Which might have something to do with its popularity.

Let’s face it, by this time in the game, everyone’s seen the refrigerator magnet with your name on it, or the imprinted stack of post-its, the battery powered personal fan, and the rest. But if you want to see someone’s face light up, hand them a Slinky.

I’ve gotten a similar reaction from Pez, the little plastic candy containers in various disguises–the Santa Claus Pez sits on my desk–but even there, someone is getting a piece of candy.

You might be able to get the Slinky to walk down the stairs, but other than that trick, mostly what the Slinky does is sit in your hands as you watch the coils go this way and that. Fascinating.

The Slinky may not be able to do much, but then again it makes few demands. It doesn’t need to be updated, doesn’t require a password, and it doesn’t require you to do something else first to play with it. It’s pure entertainment.

slinky-promotionalThe Slinky was invented by a naval engineer in the 1940s and first demonstrated at a Philadelphia department store in 1945. The first production run of 400 sold out in 90 minutes. Soon, Slinkys began turning up in classrooms as teaching tools–gravity, don’t you know. It’s also been used as a radio antenna, and in NASA physics experiments.

But, most people who receive a Slinky will just start playing with it in their own way.

So, if you’re looking for a promotional item that has almost zero utility, but will amuse its recipients by letting them be children for a few minutes, and will probably hang around the house for years, give ‘em a Slinky.

As the commercial said, “Everyone loves a Slinky.”

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Little printable flag: just shake it!

Posted on 06/04/2012 by Priscilla

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The flag, a representative symbol of a country, a community, or even of a commercial group is well-known and has always been used.

Petits-drapeau-imprimés-300x168

This little printable flag, light and compact, is a very simple but rather funny and effective means of advertising.

It can be printed in full color, on both sides to provide you with a large surface for communicating :  there are not many promotional products  to offer you such big visibility. This little printable flag is the best ally of your publicity.

The second  asset of this customized banner, for those who yearn for more ecology, is the choice of the handle : initially in plastic, it can be replaced by a wooden handle.

Different sizes are available: for example 15×21 cm or 20×30 cm.

If you too you want to experience the pleasure of shaking YOUR OWN printable flag  please contact : www.horizonsources.com

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The Perfect Father’s Day Present!

Posted on 09/06/2010 by barkevica lelde barkevica

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One of the most well known beer brand in the world has the perfect present for the fathers on Father’s Day. Heineken has devised ‘The Personalized Bottle of Beer’!!

There are a lot of choices you can choose to make the perfect creation for your father.

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Free Chocolate Eggs, While You’re Waiting For The Bus!

Posted on 07/04/2010 by barkevica lelde barkevica

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Wouldn’t it be great? You’re standing at a bus stop and waiting for the bus, and while you’re waiting, YOU COULD GET FREE CHOCOLATE EGGS!!

This is a true story. The people in Belgium were able to get chocolate eggs for free.

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Quill, pencil, and promotional product

Posted on 06/04/2009 by Carletti mathilde

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My colleague made me discover a new promotional product I had never seen before:
It’s the combination of a promotional pen, and a goose quill, all customized with your text or logo.
The result is a striking communication with an improbable product!

The characteristics of this product are the following:
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Promotional pets with logo on the ribbon

Posted on 26/01/2009 by Henk KROON

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They have many differents names, some call them Logobugs, others call them Wuppies or Winnies and in the US their name is Weeples.

The logo or message is printed on the ribbon, the feets are self adhesif. Good give away for tradefairs.

See the whole range here : www.horizonsources.com

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New technology brings new promotional product ideas.

Posted on 23/10/2008 by Henk KROON

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I didn’t see this in europe yet, but in the USA some credit cards now have a small radio frequence chip that allows you to use the creditcard in new payment systems where you just put your creditcard in front of the machine.

Creditcard number, ID of the cardholder and expiration date are sent by radio frequance to the payment machine.

amarillo card To avoid other people catching this precious radiofrequenced information, the Armadillo card shield was developped. It can be printed with a company logo and protects the precious card from being read by others.

Click here to see the video and website, it took me 5 minutes to understand what it all was about, but that’s maybe because I’m from the old continent. www.armadillocardshield.com

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An effective promotion without using promotional products?

Posted on 02/06/2008 by Carletti mathilde

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Michael Merrick Crooks from the USA, comes one more time to please us with an article inspired by his experience as an (old) promotional marketer…

Doc Logo+ recently asked me: « Imagine a world without promotional products. What would it look like? »

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