It’s well known, the key for your communication success lies in the repetition of your promotional message.
Here we have an example of repetition: a company which reiterates year after year the same promotional gift and in this way, increases its promotion value:
This company is Dantz , a software producer, which each year, offers crystal glasses printed with bright logo in the « Macworld Expo ».
An excellent idea for compulsive collectors, but above all an excellent way to strengthen their brand awareness.
Cheers!
SOURCES: Everybody loves stuff free stuff
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