something as simple as changing the color of the sand in this hourglass makes all the difference of this Red Cross promo.

The sand plays a double role, representing both time and blood supply and serves as a great visual metaphor. Could your business or non-profit organization do something similar? Probably, but as obvious as this hourglass seems to be to the user, it probably took some real creative thought to come up with it.

Start by considering what your message is, think out of the box when it comes to product and customization, and I bet there will be a striking creative solution to your promotional challenges, no matter what you produce.

Info from Mark at www.blog.epromos.com

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