Questions you should consider while selecting Promotional Products for your Campaign

Posted on 01/12/2009 by Henk KROON Categorized: Using Promotional products?

Posted by Gagan Deep from www.fortepromo.com

promotional products Promotional Products are a great Way to promote your business among your target audience. Customized Products imprinted with your logo always keep your brand name in the mind of your customers every time they use them. The Success of your campaign depends on the promotional products you are going to give to your Customers. So I am going to discuss some Questions which you should ask yourself for getting best Promotional products for your campaign.

Whether my customer needs this Product? This is the most important Question to ask , Whether your customers are really looking for the product you are going to give them or they would always stay under drawers and cupboards of your customers. Whether the product you are going to give them is used daily or just occasionally.

Whether you would be happy to get this product as Free Gift? This is similar to previous Question but this would help you to filter cheap products or products which don’t look good. Select the products which you would like to receive.


Whether your Promotional Products reflect your Brand and Service? The promotional products you are going to give should be relevant to your own products and services. For e.g.:- If you are from tourism industry then promotional Backpacks could be great gift for your audience.

Whether the Products are easy to Customize? Select products where you can imprint your company name, Slogan and contact information easily. Are you selecting the Right Color Scheme? Promotional Products should be of same color you are using in your Logo so that it can reflect your Company Brand and Logo in a better way.

Whether the Products are Reliable? Nobody likes the products which stop working after few days even if they are getting for free. Make sure that products you are going to give are of good Quality so that people can rely on them and create a positive image about your Brand.
Whether your Products are Eco-friendly? Environment Friendly products are made of organic material and can be used again and again. Eco-Friendly products would help you to establish yourself as Environment Friendly Company and more people would love to connect themselves to your Brand.
eco friendly products Whether you can get Products within Deadlines? Select the products based on time available. Make sure that your promotional products supplier can send you final products in deadlines so that you can use them for your scheduled tradeshows or Promotional Campaigns.
Whether your Products are Unique? Research your competitors and don’t select the same products they are using. Try to think out of the box and select some unique products so that you could stand out easily from the rest of your competitors.

Gagandeep Singh is working as internet Marketing Executive for Fortepromo which Create high quality Promotional Products and help companies to promote their brands in an effective way.

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