What is a promotional product?

Posted on 04/06/2006 by Henk KROON Categorized: About promotional products

For all of you involved in the promotional product industry is seems an evidence what a promotional product really is. Neverthless it’s good to see a short description, per category as below.

PROMOTIONAL PRODUCTS CATEGORIES

  • Advertising Specialties

Ad specialties have these key elements: 1) an advertising or promotional message; 2) placed on (or with) a useful item, and 3) given with no strings attached.

  • Premiums and Incentives

Give a useful item with some strings attached (e.g. buy this book and get a free bookmark) and the item becomes a premium. A promotional product is a premium when it is offered as an incentive to produce a specific action.

  • Recognition Awards

Plaques, service pins, trophies, award jewellery and other gifts that signify performance or honours can be categorized as recognition awards.

  • Business Gifts

Typically given by businesses to customers and employees, and occasionally, to influentials and suppliers. In the context used here, business gifts are not extravagant gifts and trips. Gift-giving reasons cited by companies are: To thank customers, to develop business, to recognize employee performance and longevity, because customers expect them, and others.

Related posts:

  1. promotional product databases in Europe
  2. Why use promotional products?
  3. Using Promotional Items for Employee Functions
  4. Do you know the Indian Gift and Premium market?
  5. Advertising specialties impressions study USA

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