Take out a condom and help fight against aids.
On December 1st ( World day of fight against AIDS), an outdoor poster showing the word « AIDS » written with more than 500 condoms was displayed in a lot of spots throughout the city of Rio grande do Sul in Brazil.
As people were invited to take condoms out of it, the word AIDS began to disappear, increasing awareness on the importance of using condoms to stop the spread of AIDS.
Far better than a simple condom sampling, the action turned into a stronger awareness message against AIDS.
Via direct daily