"Beach" marketing…

Posted on 04/04/2008 by roksane Categorized: Interesting Market information

After the Street marketing era…comes the « Beach » marketing time!

The Australian communication agency Rapp Collins dealt with the promotion of the fantastic documentary series SHARK WEEK, exclusively broadcasted on AUSTAR’s Discovery Channel.

During a complete sunny week of January, the crew scattered numerous « damaged » surfboards on Sydney’s prestigious beaches.

The sharks’ teeth mark is doubtlessly what caught the attention of onlookers in swimsuits…

And it’s another successful communication!

Source:Directdaily-blog

Related posts:

  1. Promotional products for the beach
  2. "Guerilla" Marketing…
  3. Promotional product for the beach
  4. Beach promotion in India
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