After the Street marketing era…comes the « Beach » marketing time!
The Australian communication agency Rapp Collins dealt with the promotion of the fantastic documentary series SHARK WEEK, exclusively broadcasted on AUSTAR’s Discovery Channel.
During a complete sunny week of January, the crew scattered numerous « damaged » surfboards on Sydney’s prestigious beaches.
The sharks’ teeth mark is doubtlessly what caught the attention of onlookers in swimsuits…
And it’s another successful communication!