Starting this August 10th and running to September 6th, Japanese kids were treated to the coolest Happy Meal toys since the transformer-like food figures they had back in the days (don’t say you don’t remember).
In Japan, the Happy Meal is called the “Happy Set” (ハッピーセット), but that still won’t take away my private shame when I go and order one to get one of these six cool, although very basic, video game toys.
Either way, it’s a pretty cool promotion by McDonalds’ standards and is perfectly in line with the courtesy Hello Kitty promotion that the American McDonalds is doing right now.
Via plusd.itmedia.co.jp and Cscout Japan , an excellent blog.
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