For the occasion of the World Day against AIDS, the communication agency « Agence Rouge » in Paris, recovered with pink promotional saddle pads thousands of public bicycles in the streets of Paris…
You could read the following message on it: “et vous, vous faites quoi pour vous protéger ?” which means: « What about you? How do you protect yourself?
The message was signed by Act Up Paris, a French association of fight against AIDS.
This campaign as simple and efficient as the use of a condom is!!
You can see the video of this communication campaign HERE.
Source: Marketing alternatif