Kick the habit with Promotional Merchandise

Posted on 29/02/2012 by Yuliya Categorized: what would you do ?

Written by Helen Louka from www.ellenell.com

smokingThere is never a bad time to promote an anti smoking campaign but with ‘No Smoking day’ fast approaching why not tie in your marketing activity with this key date? Promotional products offer an effective way to do this and can be specifically tailored to your audience to create a powerful message.

Perhaps the most important factor to consider for any health campaign is that of the target message, to ensure you create maximum impact.  Broadly speaking, this can be divided into two areas: prevention and, in this case, ‘stopping smoking’.

Smoking prevention campaigns are often aimed at children and young adults, so choose products that each group would like to receive. Children typically appreciate promotional gifts such as stickers, badges and toys; whilst teenagers and young adults might respond better to a message printed on a silicone wristband or watch.
A more hard hitting idea for teenagers is to use products that illustrate the effects of smoking on the skin and health. For example, a message such as ‘Don’t smoke away your looks’ could be promoted on a promotional lip balm or make up set.
By giving a product that the recipient appreciates, the message will have a much greater effect. And by targeting the younger generation, good habits will hopefully be instilled from an early age.

For stop-smoking campaigns, there are a variety of approaches that can be used – from the novelty to practical. It is often cited that keeping hands occupied is a great help when resisting a cigarette so stress toys printed with a helpful strap line make a fitting product choice. Small novelty items, such as a Rubik’s cube or a magnetic sculpture, are also ideal to fiddle with and therefore a great distraction for idle hands!

Many quitting smokers use sweets and chewing gum to help them give up, so printed lollies offer a tasty alternative to having a cigarette. Equally, chewing gum packs and mint matchboxes can be personalised to fit the campaign, so when a smoker is tempted and reaches for a light, they are presented with a much healthier option!

An unusual alternative to the run-of-the-mill anti smoking promotions is that of the novelty shaped money box. Teamed with a campaign highlighting the cost of smoking to both your health and your finances, recipients are encouraged to save the money they would ordinarily spend on tobacco. Money boxes also have a high retention factor so offer high impact advertising as the money starts to accumulate.

So, if you’re looking to promote an anti-smoking message, consider the use of promotional items for an affordable and effective awareness campaign.

Written by Helen Louka from www.ellenell.com

If you need information concerning promotional products, do not hesitate to contact: www. Horizonsources.com

Read more :

Are you interested by this promotional product or this post ?

Presentation

On this blog you will find a lot of information concerning the Gift and Premium industry. If you are looking for a specific product or if you want to submit an article, contact-us !

Partners

Les articles de la rubrique

Printing techniques of promotional products

Printing techniques of promotional products

In the most cases the promotional product will have to be printed. What could you supply and how does this all work? The files you would like to have be printed on the gifts have to be related on special [...] 

What is silkscreen printing ?

What is silkscreen printing ?

Posted by Delphine Keng from ODM Group Screen printing is a printing technique that uses a woven mesh to support an ink-blocking stencil. Used for: Caps, Umbrellas, T-Shirts, Mugs and many others [...] 

5 tips on how to estimate importing costs

5 tips on how to estimate importing costs

Ok, so now you have received a quotation from this Chinese supplier you selected. Next step: calculate how this quote will convert into a successful, aggressive selling price that will help you win [...] 

Don’t fall into the trap when buying Thundersticks

Don’t fall into the trap when buying Thundersticks

Thundersticks, also known as tap-taps are inescapable items for cultural, political and sport events. If you want to support a team, a movement or a demonstration, you can make noise with your 2 sticks [...] 

The best website worldwide for Promotional products

The best website worldwide for Promotional products

Today I received following mail from the company Zintuig in Holland, one of the main actors in the dutch premium and gift market. “Henk, our brand new website is online, it looks great and I would [...] 

A world without promotional products ! (5/5)

A world without promotional products ! (5/5)

Imagine, up from tomorrow, there are no promotional products any more in the world. What is the impact apart from my own businesses to collapse? What will a world without promotional product look like [...] 

A world without promotional products ! (3/5)

A world without promotional products ! (3/5)

Imagine, up from tomorrow there were no promotional products in the world any more. What is the impact apart from my own businesses to collapse? What will a world without promotional product look like? Be [...] 

The Urban Guide…Visit wise

The Urban Guide…Visit wise

 This is an original idea realized by the US Bandco Company for some Tour Operators. « In honor of Mozart’s 250th anniversary of birth, a Luxury Tour Operator, specialized in musical [...] 

Boost your booth traffic with promotional giveaways!

Boost your booth traffic with promotional giveaways!

How to use promotional product to boost your booth traffic ? Brenda Keener from Suite 101 gives us some good hints on her website : Choosing promotional giveaways For example, at one point, she reminds [...] 

Search

Search for interesting information, products, promotional merchandise amongst the 607 articles and more than 750 comments of the blog.

Partners

Advertise Here

Partners's links