Invoking Loyalty, Appreciation & Provoking a CTA with Promotional Products

Posted on 08/04/2015 by Lorene Categorized: featured, marketing, promotional products industry

Invoking-Loyalty-Appreciation-and-Provoking-a-CTA-with-Promotional-ProductsA recent study by the British Promotional Merchandise Association (BPMA) demonstrates just how effective promotional items are for invoking loyalty, appreciation & also for provoking a call to action (CTA).

The study compares promotional items, TV, Direct Mail, Online & Print. The questionnaire was served to 1000 participants, each of whom were asked following three questions:

  1. Which advertising medium has the ability to make you feel appreciated?
  2. Which advertising medium provides you with an incentive to take action?
  3. Which advertising medium is best suited to invoking loyalty to an event or cause?

 Promotional Products - Print - Direct Mail - Online - TV Infographic-2WAPP Promotional Products have put together this info-graphic (click on it) which displays the results.
From these results it’s clear to see that promotional products are indeed the best marketing & advertising medium to make your customers feel appreciated, this is something that allot of companies do not focus on and ultimately your clients are undoubtedly your biggest asset. Invoking loyalty in business is priceless, if your customers look to you & see you as friendly and caring company, the chances are that you will be the first in line the next time they need a product or service that you provide.

Just over half of the people asked thought that receiving a branded gift would motivate them to complete a call to action, this could be anything from phoning or emailing a company to visiting a website or even buying a product. It’s therefore important to add any relevant information to a printed item that can help & persuade the recipient to complete a desired call to action, this can be anything from phone numbers to web addresses to a QR code.

The results are quite obvious when we compare the advertising mediums as whole, promotional products can be personally handed out & stand out as the one marketing tool that are useful due to their reusable & practical nature. This is extremely effective when combined with the fact that on average 87% of people who received a branded gift, kept that item for over one year.

 

Are you interested by this promotional product or this post ?

Presentation

On this blog you will find a lot of information concerning the Gift and Premium industry. If you are looking for a specific product or if you want to submit an article, contact-us !

Partners

Les articles de la rubrique

Creating A Brand Identity Through Custom Stubby Holders

Creating A Brand Identity Through Custom Stubby Holders

When it comes to ensuring that your customers (both existing and potential) remember you days, weeks, months or even years down the track, creating a brand identity is essential. One such way to achieve [...] 

Reinventing Branding Tools for the Small Business Owner

Reinventing Branding Tools for the Small Business Owner

Your brand is what people will recognize before they ever do business with you (or should, anyway). Just think about it: When Apple launches some new, high-tech product, you may not know anything about [...] 

Promotional shoelaces with your logo? Now it’s possible

Promotional shoelaces with your logo? Now it’s possible

Let’s start with one question: do you know someone that doesn’t wear shoe laces? No one, right? Indeed, everyone wears some: at home, at school, in the streets, during sports, at work, etc. So [...] 

Customize the yoyo with your own logo

Customize the yoyo with your own logo

Do you wish to make some yo-yos with your own logo? It’s fast and easy thanks to Euro-Logo. In our company you can buy and personalize them, the production is really fast and above all it’s a cheap [...] 

Alessandra Ambrosio’s golden temporary tattoos

Alessandra Ambrosio’s golden temporary tattoos

You thought temporary tattoos were “has been”? You were wrong ! It’s actually the opposite. Metallic tattoos, meaning golden and silver tattoos are a must if you want to play the “summer attitude”. [...] 

Hunger Games 3 the mockingjay: the merchandising success

Hunger Games 3 the mockingjay: the merchandising success

Tomorrow is the big day : the release of Hunger Games 3  the Mockingjay part 1. With the huge success of the two first movies,  the production company Lionsgate has a field day with this high quality [...] 

Highlights on Guest Events and its promotional items which extend the dream

Highlights on Guest Events and its promotional items which extend the dream

Guest Events is THE reference for everyone who loves American TV shows.  The event company is born in 2011 and is specialized in organizing fan conventions. What is that ? It’s an event where [...] 

YOU are the goodies’ king ! Share your stories

YOU are the goodies’ king ! Share your stories

Hey guys, this blog is also yours ! If you’re here, it’s because  you’re interested in marketing, promotional items market and communication in general. You probably use it as well. [...] 

Coachella 2014 and its mythical ID wristbands

Coachella 2014 and its mythical ID wristbands

Coachella is THE festival you have to attend if you want to be seen and if you want to be part of the « beautiful people » clan. A music and art festival held in Indio, California, [...] 

Search

Search for interesting information, products, promotional merchandise amongst the 587 articles and more than 750 comments of the blog.

Partners

Advertise Here

Partners's links