In the Olympics, medals are awarded to the top three athletes: Gold, Silver and Bronze. In a horse race, prizes are also awarded to the top three performers: Win, Place and Show.

But in promotional products sales, there is no prize for second place. We either make the sale and create a new client for our business or we don’t. Create a new client for your business, and in addition to the satisfaction of a job well done, you will also get the following benefits:

• The ongoing revenue that comes from reorders
• The ongoing revenue that comes from additional orders from that client
• The ongoing revenue that comes from referral business from that client
• The ongoing revenue from the business and referrals generated by those referrals

Do the math and see that each new client represents much more money than just the revenue from the initial sale. It represents ongoing revenue that can benefit you for the life of your business. But when you fail to create a client, you get none of that!

This quote was sent to me by David Blaise from the USA, visit his website it’s worth a look : www.topsecretswebsite.com

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