To promote their new « 2x drier, 20% thinner, and super-stretchy » diapers, Pampers created a great guerrilla marketing campaign.
The main selling point of Pampers Cruisers is the fact that they let babies play easily and effortlessly without being slowed down by a bulky diaper.
To get this point across, Pampers chose the perfect medium: baby swings at playgrounds!
Swings were transformed into diapers imprinted with the slogan « Cruisers: Play on! »
Nice campaign!!
Source: Direct Daily Blog
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