Posted on 14/04/2008 by Laure Berthon Categorized: About promotional products
In Thailand, the advertising agency McCann Erickson Bankok created the concept of fish leaflets for a supermarket.
The customer picks up a fish and receives a 15% discount for fresh fish in the supermarket.
The funny thing is that these leaflets look like lively fish swimming in the ocean and therefore perfectly transmit the message: « Fresh Fish everyday ».
To get your coupon, you simply need to go fishing.
Agency: McCann Erickson Bangkok, Thailand.
Source: directdaily 
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