Fish your discount coupon

In Thailand, the advertising agency McCann Erickson Bankok created the concept of fish leaflets for a supermarket.

The customer picks up a fish and receives a 15% discount for fresh fish in the supermarket.

The funny thing is that these leaflets look like lively fish swimming in the ocean and therefore perfectly transmit the message: “Fresh Fish everyday”.

To get your coupon, you simply need to go fishing.

Agency: McCann Erickson Bangkok, Thailand.

Source: directdaily fresh fish