Look at what we saw on the great Direct Daily Blog:
Here is a nice street marketing campaign financed by the German Federal ministry of Transport:
The goal was to raise awareness on the dangers of Driving your car under influence in a funny way, not chocking one.
For this purpose, a fleet of Volkswagen New Beetle was specially decorated with eyeballs wheel caps, and turned the beetle silhouette into a human face with drunken revolving eyes…
This promotion caused quite sensation in the national media!
I admit that it’s a funny and impacting campaign!
We are used to see a lot of blood and young people killed in a horrible car accident…
A soft way to communicate the message!
Personally, the solution I found to solve this problem was to sell my car!!
See more marketing campaigns on: Direct Daily Blog
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le 21/01/2009 à 17:28
They need to do this in the States. What a great way to use advertising to better society.