Delivery time of promotional products

Posted on 07/11/2006 by Henk KROON Categorized: Interesting Market information

Not more than 10 years ago an average delivery time for promotional products in Europe was minimum 4 weeks.
Artwork was sent on CD or other physical supports by post and it took near a week to get an approval on the artwork.

In the USA it changed already a couple of years ag and now companies like Magnet LLC or Prime are able to ship your custom order within 1 or 2 days.
You would expect that in such companies everybody is running to get the orders through the order and production process ? Well, I was really astonished when i visited both companies a couple of years ago, in fact nobody is running it’s simply a perfect organisation with logical steps through which the orders are going.

Today this has changed a lot in Europe too, although I do not believe that we have many importers or manufacturers able to ship a custom job within 2 days.

But the presure is higher and higher to reduce the production time. Our sales departement get’s inquiries each days for extremely short deliverytimes.

I really believe that the future in the european market belongs to those companies who will be able to deliver in shortest time.

Delivery time becomes even more important than cost.

Are you interested by this promotional product or this post ?

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