Classic Polo, India’s leading men’s casual wear brand wanted to replace their Plastic Shopping Bags to an Eco-friendly Shopping Bag which communicates the importance of re-cycling memorably as part of their corporate social responsibility program called CLUB EARTH in all of their 76 exclusive brand outlets in India.
They developed an innovative shopping bag which can be modified into a simple casual wear, made of 100% Eco-friendly material.
The one of its kind innovation gives the consumers double advantage emphasizing the need of re-cycling. The idea was successfully executed in all the 76 exclusive outlets of Classic Polo.
The innovation immediately caught attention among the urban youth creating immense buzz and referrals.
Close to 1100 consumer enquiries and requests was registered, seeing the eco friendly shopping bag going beyond the client’s expectations.
Over and above the success story reiterated the effectiveness of eco-friendly innovation.
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Agency: TCC Group, India.
Via : direct daily