Archive: Non classé

Hunger Games 3 the mockingjay: the merchandising success

Posted on 18/11/2014 by Lorene

Tomorrow is the big day : the release of Hunger Games 3  the Mockingjay part 1. With the huge success of the two first movies,  the production company Lionsgate has a field day with this high quality teen movie. Also producer of Divergent, the company understands how much teenagers  can be profitable to business  thanks to their passion for their heroes but also thanks to their tendency to identify themselves with the characters. During adolescence, the identification is a very strong feeling and makes young people want to scream to the world what they love and where they belong. That’s exactly why tie-in products are so successful with the young.


We’re talking about a huge business that production companies  take care of developing a lot. Besides the capital choices of the right actors, of the story, of the set ; the work on the right communication plan is significant. Communicate with promotional items is as important as the rest of the business plan ;  it extends the passion feelings for a movie or a tangible product.

You’re working in communication and are looking for ideas ? Follow the  Hunger Games example. Here is our selection of the best tie-in products that you can win by assisting to preview showing  or by answering to quizzes on the Internet.


We begin with temporary tattoos. Still fashionable, the fake tattoos are awesome for young people who feel like they are breaking the rules…while they’re only playing. The wide silicone wristbands is great as well, it allows  the slogan to be seen correctly.  My favourite ones are the glitter silicone wristbands : different and classic at the same time.  If you’re really fed up of the silicone wristbands, you can choose the Hunger Games slap wristbands, very efficient as well. Once it’s put on the wrist, it stays there for generally a while.  That’s it for the  personalized jewel part.


Then, you have the Hunger Games outfit : sweatshirts,tee-shirts and personalized socks. Really cool ! My favourite ones are the Katniss socks. All the big fans will wear it and make you a huge promotion for free. I also found this original items : the Hunger Games shoes-socks converse style. If you believe they’re « too much », you can choose the Hunger Games flip flops, efficient as well.


Finally, when you’ll have dressed up your « promotional target« , you’ll just have to give them plenty of personalized accessories : a beautiful Hunger Games Lanyard where people will hang their pass for the preview showing, a gorgeous Mylar balloon and a Hunger Games bag. That’s how a pure fan becomes a perfect mobile advertisement support who has the virtue to smile all the time and makes us want to do the same. Cute and efficient.


You want to  communicate thanks to promotional items as well ? Contact the expert

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Coachella 2014 and its mythical ID wristbands

Posted on 25/04/2014 by Lorene

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Coachella is THE festival you have to attend if you want to be seen and if you want to be part of the « beautiful people » clan. A music and art festival held in Indio, California, USA since 1999. A very cool, fun and festive atmosphere with a tendancy to nature and flowers in your hair.

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Anyway, every young fashionable Hollywood actors and singers attend to this event, every spring, to celebrate the beautiful days coming. They all walk around in hippie-chic outfits, more hype one from another. Thanks to this Golden youth who enjoy this euphoric ride for a long weekend, Coachella Festival is now the centre of media attention and benefit from a huge media hype.

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Jared Leto, Ryan Kwanten (True Blood), Kid Cudi, David Hasselhoff (who seem to have lot of fun) and Vanessa Hudgens who really  bet on the hippie influence (did she think it was a Halloween party ?), you can see here a bunch of popular people who are having a blast at Coachella with their ID wristbands completely integrated to their outfit.

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With thousands of visitors, Coachella festival is like a new Woodstock. Each year, the music programming is the best of the best,with very different styles. This eclectism is really appreciated and satisfy a wide range of people. This year, Pharell Williams, Ellie Goulding, Lorde, Beyoncé, set fire in the Coachella Valley.

Coachella-2014-and-its-mythical-ID-wristbands (6)Of course, you imagine that, like for all « superior cast« , there is a distinctive element that allows us, poor not-hippie-not -from-Hollywood not fashionable people, to recognize hype people who succeeded to have a ticket : the Identification wristband. Yes, if you want to be allowed in the closed circle of Coachella visitors, you have to get the magic object : THE ticket that will open the door. You better be on the look-out : tickets are being snapped up as soon as the ticket office open on the Internet.


Coachella-2014-and-its-mythical-ID-wristbands (9)For music lovers who drive thousand miles to assist to awesome summer festivals everywhere in the world, collecting these ID wristbands is like adding a star to his record. it’s a pride, it means  « I was there » ! In Coachella, with celebrities who pose for the photographs with these wristbands and twit pictures of this precious gadget, the woven ID wristbands becomes THE fashion accessory we keep even when the event is finished. Even tyvek wristbands or PVC wristbands, printed with the logo of the major sponsor (nothing can’t serve advertisement !) which are for controlling the ingoing become very cool gadgets. Why ? For the feeling of belonging of course !

You too you want to personalize ID wristbands for your event and create a buzz ? Contact

You want to know everything about Coachella ? Facebook


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Time to decode the Moustache phenomenon !

Posted on 14/11/2013 by Lorene

You can see it everywhere, on expensive or cheap tee-shirts, in every magazines, on decoration objects, on jewellery : we are invaded  by the MOUSTACHE.


Everyone (including me) has been asking this question : why ? How did this trend begin ? What does it mean ? Is there a hiden sense I don’t understand ?! Is the moustache a symbol which speaks to an entire generation (apparently not mine as I’m looking for the meaning since a long time) ?

Being confronted  by all the requests on promotional products personalized with the Moustache, I decided to investigate and I found answers to our questions !


bracelet-silicone-moustacheContrary to all expectations, you can forget immediately any idea of romantic symbolism : it isn »t. There is no hidden sense, no protestor metaphor from a generation or a special mouvement ;  there is no reminder to a unifying value of a society, no there is absolutely NOTHING (except business).

This trend is born in the USA thanks to (because of ?) a tattooer who had the idea to draw the famous Moustache on a friend’s finger to create the illusion he had a moustache by putting his index finger on his mouth. No need to do more to create a buzz on the Internet.  Bam, everyone play the game, follow the example  and post pictures on Facebook and Twitter with the « moustachioed » finger. The phenomenon becomes huge and even gets a name : the fingerstache.



Robert-pattinson-fingerstacheThis happened in 2003.  The same year, Eleven Paris, the super trendy fashion label is born and created his legendary Tee-shirt range « Life is a joke. » This range uses famous people pictures  like Megan Fox, Robert Pattinson, Johnny Depp, Will Smith and even Barack obama with the famous fingerstache ! Here comes a worldwide buzz (and a perfect start for the young French brand !).  These tee-shirts are  snapped out by everyone and  the Moustache design is taken by every brands and comes in all sort of shapes, colors and products :   the inescapable temporary tattoos that even brands like Louis Pion developp, personnalized bags, clothes of all types (even for babies), jewellery (silicon wristbands with Moustache lucky-charm, Shamballa wristbands moustache, moustache earrings, moustache ring…).
The moustache works so well that it’s also applied to decoration sector. Now, you can find Moustache pillows, Moustache belts, Moustache doormat and decorative ice cube molds.




The Moustache phenomenon is amazing by the way it’s been created and by its powerful economic impact while it’s totally senseless. Some positive people will try to intellectualize the tendancy by a societal explanation, the come back to old values as the moustache reminds us the reassuring patriarch of former days, manliness… Some others more negative will see  the reflect of our actual society, consumerist and pointless

Anyway, we’re not done to see Moustache everywhere as it keeps growing sales.
I’m just waiting people brings razor and shaving foam. What about you ?

You want to personalized your own product with your own moustache design ? Contact

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Enjoy your 4th of July with great promotional products !

Posted on 04/07/2013 by Lorene

4th-of-July-promotional-productsYeah, today is the 4th of July. This is a very important date in the USA  as American people commemorate the adoption of the Declaration of Independence ( 1776). From this date, the United States of America  has been independant for the Kingdom of Great Britain.silicon-wristbands-4th-july-USA





As the 14th July in France, the 4th of July in the USA is synonymous of outdoors parties, fireworks, big family reunions.  Of course, when we talk about big parties which take place all over the country, we have to talk about promotional products used to celebrate.4th-of-july-weepuls


We can easily find people wearing silicon wristbands with American flags that won’t ever go out of fashion.The patriotic feeling is exalted everywhere, even on the the cupcakes with little paper flags put up in it.




Anyway, this year, our favorite gadget is the patriotic weepuls. With its multicolor pompom and its American flag in the hand, it’s just the cutest personalized product you can offer to honor such a great day.  Its ribbon will allow you to write the message you want and people will be able to stick it wherever they want to remind this super pleasant summer day.

You want to create your own weepuls to celebrate your event ? Contact the specialist :

Follow the weepuls’ expert on facebook here

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There is a Winnie for everyone

Posted on 18/02/2011 by Beatrice Briand

The Winnies are some sweet promotional plushes you can use for almost any kind of promotion!
Seriously, this little giveaway can adapt to any company, any purpose, any target…

It exists many different models and the best I can do is give you some examples of how you can use them:

This scotsman winnies can be a good giveaway for Travel agencies who want to promote journeys to Scotland.

This funny Winnie with Mexican Hat is perfect to be distributed in the street to promote a new Mexican restaurant for example! Print the address of the restaurant on the ribbon and a free aperitif on presentation of the winnie!

A dental clinic could perfectly give this winnie as a little gift for children to remind them that it ‘s important to wash their teeth…
Don’t forget to print the clinic’s phone number and address on the ribbon!

This little Bee can be the mascot of a Honey brand. Make a special promotion and offer the bee winnie to thank a client for the purchase of your honey jar…

The healthy food Winnie can be distributed for a government’s campaign to encourage the young to eat more fresh vegetable and prevent from obesity.

This nice penguin can be sold as a souvenir in a zoo, it can be sold to collect money for an animal defence organization, etc.

The mobile phone Winnie can be used by a mobile phone company to communicate an offer, get to know a new product, etc.

To see our different winnie models, visit our Website:

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