In the most cases the promotional product will have to be printed. What could you supply and how does this all work?
The files you would like to have be printed on the gifts have to be related on special formats when you will deliver them.
These are:
- Vector EPS
-Tiff, JPEG. The minimum resolution should be 600 dpi for line art (drawings), and 300 dpi for grayscale and halftone work (photo).
- PDF format (in highest quality) without compression. Designs delivered with a resolution of 72 dpi or less are not useful!
- The texts can often be simply imported by the supplier and « put », meaning that the products need an email with your text and the products will do the rest.

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Posted by Delphine Keng from ODM Group

Screen printing is a printing technique that uses a woven mesh to support an ink-blocking stencil.

Used for: Caps, Umbrellas, T-Shirts, Mugs and many others that has flat or relatively flat surfaces

The stencil forms open areas of mesh that transfer ink as a sharp-edged image onto a substrate. A roller or squeegee is moved across the screen stencil, forcing or pumping ink past the threads of the woven mesh in the open areas.

Feature of printing:Screen Print

1. Used widely – can print on plastic, clothes, metals and many other materials
2. Good printing thickness, up to 20 micron one time
3. Real printing effect
4. Good light resistance – can be used for outdoor product
5. Comprehensive ink option
6. Big printing area – up to 3* 4 meters
7. Can be reused/reclaimed after printing

Printing logo to increase brand awareness has always been one of the best method to promote your company or products. Usually, screen printing is used on promotional products when the logo has less than 4 colours.

Ok, so now you have received a quotation from this Chinese supplier you selected.

Next step: calculate how this quote will convert into a successful, aggressive selling price that will help you win your client!
Import costing can be dangerous, as slight mistakes can have a disastrous impact on your margin, and you could end up running your import operation at your own costs…

So here are 5 tips on how to properly cost an import project:

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Bangers, also known as tap-taps are inescapable items for cultural, political and sport events. If you want to support a team, a movement or a demonstration, you can make noise with your 2 sticks and show your logo through the crowd. Nevertheless, there are important points you need to know before falling into the trap and buying defective bangers.
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Today I received following mail from the company Zintuig in Holland, one of the main actors in the dutch premium and gift market.
“Henk, our brand new website is online, it looks great and I would like to get your feedback on this website. All input is welcome.”

I know Zintuig and specially its owner Steph quit well and I’m sure he’s very proud of this new website. Let’s check together if he’s allowed to have the dream :
“I have the best promotional products website in the World”

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Imagine, up from tomorrow, there are no promotional products any more in the world. What is the impact apart from my own businesses to collapse? What will a world without promotional product look like ?
Be careful, if you can’t give the answer, it might mean that promotional products are useless !
To read the continuation of this fascinating article, click here

Imagine, up from tomorrow there were no promotional products in the world any more. What is the impact apart from my own businesses to collapse? What will a world without promotional product look like?
Be careful, if you can’t give the answer, it might mean that promotional products are useless ! Please send us your ideas! We’ll post them below.
To read the continuation of this fascinating article, click here

This is an original idea realized by the US Bandco Company for some Tour Operators.

« In honor of Mozart’s 250th anniversary of birth, a Luxury Tour Operator, specialized in musical and cultural journeys, offered its Salzburg clients a casket with a ready to play MP3 player containing a 2 hour audio recording and the plan of the «ballades musicales » in Salzburg ».

This audio guide organizes a tour of every famous monument in the European capital of classical music.

Every stop of the tour is explained in its historical context, punctuated with unusual details and anecdotes and illustrated with the greatest pieces of Mozart’s art played here where they had been composed. There are more than 44 chapters guiding Salzburg tours at Mozart’s place»… For more information, visit www.usbandco.com, the European leader serving your communication.

How to use promotional product to boost your booth traffic ?
Brenda Keener from Suite 101 gives us some good hints on her website : Choosing promotional giveaways
For example, at one point, she reminds us to keep in mind that what you give away is a reflection of your company.

Below is the first of a series of case studies from all around the world on this subject.

A very original giveaway is the one used by DME in Belgium last year. DME had two booths at the same trade show but quite far from each other. They were looking for a way to get visitors from one booth to visit also visit the other.
DME used nice black socks displaying their logo. Each sock had a headercard explaining that the visitor could claim the second sock at the other booth to make the complete pair.

The gift was original and usefull as many visitors kept the sock in their hand till they arrived at the next booth.

To get more info about socks with logos :
www.logosocks.net ( Europe )
www.leoetlesbas.com ( North America )

A bank wants to give away a corporate gift? See which innovative solutions professionals from all around the world propose for the November case study. A national Bank wants to offer a present to their corporate clients for the end of the year. (company managers, financial directors ) The last 5 years they’ve offered a hard board calendar. This year they would like a more innovative promotional product to surprise their clients. Their budget is between 2 and 3 euros (USD ) per piece. Quantity: 15 000 pieces.

Which item will you propose and why?
Solution from Spain
A bank must show security and trustfulness to such clients, I would propose to give a present suggesting to their corporative clients to relax while they make their investments growing…
A high gram beach towel with the bank logo in jacquard, or a leather neck-pillow for plane travelling fits in the budget.
Note : A distributor is more than a merchandising seller, he must behave as a promotional assessor, when you visit a fair, open your eyes looking for ideas, not only profitable items…
Till nex ttime —-
Horacio Placenti Reclamstation Barcelona

To see all the solutions from the different countries click here : corporate gifts for banks