Archive: featured

YOU are the goodies’ king ! Share your stories

Posted on 01/08/2014 by Lorene

You-are-the-goodies-king-share-your-stories-2Hey guys, this blog is also yours ! If you’re here, it’s because  you’re interested in marketing, promotional items market and communication in general. You probably use it as well. Don’t be shy, share your experiences, your opinion, your doubts, have a rant, show us what you’ve accomplished, organized, succeed and/or fail.

Tell us your experiences, send us your pictures and you’ll be published ! You organized an event ? You support a great cause very important to you and you’re using goodies and personalized items to finance it ? Promotional items are your favorite communication tool ? Promotional products are part of your loyalty campaign ? TELL US !!! SHOW US !!

Communicate here as well ! A free adverstisement is always good to take.  Your message will be heard thanks to all our readers and followers on Twitter.
You-are-the-goodies-king-share-your-storiesNothing is easier :  send us your piece, answering the following question : where, when, what, why and how. Above all, don’t forget to send pictures (this is the only requirement). Show us people wearing your fabulous silicone wristbands or a place decorated with your promotional balloons… Let speak your imagination and your truth !

You’re not at ease  as a writer ? Don’t worry, we’ll do it for you. After a small interview, we’ll write a great post about YOUR event and you’ll be the blog star !

Let’s have fun guys ! Spread the word ! We’re looking forward to read you :-)
Contact-us !

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How to customize your silicone wristbands

Posted on 02/07/2014 by Lorene

How-to-customize-your-silicone-wristbandsHi everyone. I guess it’s time to sum up everything we can do with silicone wristbands. believe me, you can create an awesome customized product for a cheap spending. You just have to be creative.

It’s not always easy to understand because just a few thing on your silicone wristband can change the whole aspect.

1ST POINT :  Size and shape of your wristband.
A standard silicone wristband, adult size, generally measures 202 x 12 x 2 mm (length x  width x thickness).
You can have a standard silicone wristbands but a children size : 180 x 12 x 2 mm.

Then you can have different wristband widths. You can chose :

- THIN silicone wristbands : women love them. They are considered as more feminine ( only 7 mm of width).

- LARGE silicon wrisbtands : 18 mm or 24 mm of width. They will offer you a big print area but let’s be honest, they’re way less chic.

How-to-customize-your-silicone-wristbands-Large-wristbandsHow-to-customize-your-silicone-wristbands-Thin

Then, if you have a bigger budget (because we don’t do non-standard product for a small quantity of course), we can begin to really have fun. Silicone wristbands can be created according to a special shape.
For this, we have to create special molds to fit in the silicone. As a consequence,  the minimum order quantity and the price will be higher but honestly, it’s worthy. The result is much more original and significant.

How-to-customize-your-silicone-wristbands-special-shape

2ND POINT : the wristband’s style itself
The second step consist in stylizing your wristband. First, you choose its color. Of course, you can choose among all the Pantone colors. You can also do something fun with the multicolor option (different color sections), marbled option (mixec colors), glow-in-the-dark option, fluorescent option (flashy colors), golden or silver glitter option. With this huge choice, you should find something you like.

How-to-customize-your-silicone-wristbands-multicolorHow-to-customize-your-silicone-wristbands-marbled

3RD POINT : The personalization type

The personalization type means : « how do you want your text or logo appears on your silicone wristband.
Here again, if you’re good to create a great design and if you choose the right font, the result can be absolutely wonderful.

You can chose among :

- IMPRINT (1 or several colors)

How-to-customize-your-silicone-wristbands-printed-wristbands
- DEBOSSEMENT

How-to-customize-your-silicone-wristbands-Debossed-wristbands
- EMBOSSEMENT

How-to-customize-your-silicone-wristbands-Embossed-wristbands
- FILLED IN  (print in the debossed part)

How-to-customize-your-silicone-wristbands-Filled-in-wristbands


4th POINT : accessories

We usually accessorize special wristbands (I mean non standard wristbands). You can add a metal sheet on which will be engraved your text/logo.

You also have the possibility to make hologram silicon wristbands (but please, stop dreaming, it only works in your head. You’d better train your mental and your body if you really want to be a badass in sport).

The interlace wristbands (or double wristband)  is also very cool : original and very meaningful, it’s very appreciated for people who fight for fraternity causes and stuff like this. Also, its low minimum order quantity (only 200 pieces) is a very big advantage.

How-to-customize-your-silicone-wristbands-interlace-wristbandsHow-to-customize-your-silicone-wristbands-hologram-wristbands

All right, I hope everything is clearer for you now. The silicone wristband is THE promotional product and its success remains huge. It’s the better and cheaper way to communicate. It still has the golden medal of the best goodies.

If you want to take the plunge, contact professionals who’ll be able to guide you : www.horizonsources.com

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Coachella 2014 and its mythical ID wristbands

Posted on 25/04/2014 by Lorene

Coachella-2014-and-its-mythical-ID-wristbands1827165_et_2014_coachella_photo_2000_Day3_ 016_LS

Coachella is THE festival you have to attend if you want to be seen and if you want to be part of the « beautiful people » clan. A music and art festival held in Indio, California, USA since 1999. A very cool, fun and festive atmosphere with a tendancy to nature and flowers in your hair.

Coachella-2014-and-its-mythical-ID-wristbands (4)Coachella-2014-and-its-mythical-ID-wristbands (3)

Anyway, every young fashionable Hollywood actors and singers attend to this event, every spring, to celebrate the beautiful days coming. They all walk around in hippie-chic outfits, more hype one from another. Thanks to this Golden youth who enjoy this euphoric ride for a long weekend, Coachella Festival is now the centre of media attention and benefit from a huge media hype.

Coachella-2014-and-its-mythical-ID-wristbands-Jared-Leto (7)Coachella-2014-and-its-mythical-ID-wristbands-Ryan-Kwanten (11)

Jared Leto, Ryan Kwanten (True Blood), Kid Cudi, David Hasselhoff (who seem to have lot of fun) and Vanessa Hudgens who really  bet on the hippie influence (did she think it was a Halloween party ?), you can see here a bunch of popular people who are having a blast at Coachella with their ID wristbands completely integrated to their outfit.

Coachella-2014-and-its-mythical-ID-wristbands-Vanessa-Hudgens (8)Coachella-2014-and-its-mythical-ID-wristbands-Kid-Cudi-Davi-Hasselhoff (10)

With thousands of visitors, Coachella festival is like a new Woodstock. Each year, the music programming is the best of the best,with very different styles. This eclectism is really appreciated and satisfy a wide range of people. This year, Pharell Williams, Ellie Goulding, Lorde, Beyoncé, set fire in the Coachella Valley.

Coachella-2014-and-its-mythical-ID-wristbands (6)Of course, you imagine that, like for all « superior cast« , there is a distinctive element that allows us, poor not-hippie-not -from-Hollywood not fashionable people, to recognize hype people who succeeded to have a ticket : the Identification wristband. Yes, if you want to be allowed in the closed circle of Coachella visitors, you have to get the magic object : THE ticket that will open the door. You better be on the look-out : tickets are being snapped up as soon as the ticket office open on the Internet.

 

Coachella-2014-and-its-mythical-ID-wristbands (9)For music lovers who drive thousand miles to assist to awesome summer festivals everywhere in the world, collecting these ID wristbands is like adding a star to his record. it’s a pride, it means  « I was there » ! In Coachella, with celebrities who pose for the photographs with these wristbands and twit pictures of this precious gadget, the woven ID wristbands becomes THE fashion accessory we keep even when the event is finished. Even tyvek wristbands or PVC wristbands, printed with the logo of the major sponsor (nothing can’t serve advertisement !) which are for controlling the ingoing become very cool gadgets. Why ? For the feeling of belonging of course !

You too you want to personalize ID wristbands for your event and create a buzz ? Contact www.horizonsources.com.

You want to know everything about Coachella ? Facebook

 

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St Patrick’s day: celebrate with the best goodies !

Posted on 17/03/2014 by Lorene

St-Patrick-s-day-celebrate-with-the-best-goodiesHere we are : St Patrick’s day ! THE big Irish day. Why are we celebrating ? We’re simply commemorating the christianization of Ireland during the Vth century by Maewyn Succat, a Scotish well known as Saint Patrick who came to evangelize the island.  This man was the one who  introduced the Holy Trinity to the King thanks to the shamrock…

Since then, the 17th of March is a moment of celebration for Irish all around the world. Green is everywhere, people  buy goodies to accessorize their outfits and every pub decorates their place, where big crowds come to drink the traditional beer.Shamrock-winnies

Here is our selection of the best promotional products for this event.
You can of course  personalize the successful silicon wristbands you can offer to people and put a beautiful personalized coaster under the pint of beer. Don’t forget to decorate the place with printed inflatable balloons and shamrock winnies (so cute).

St-Patrick-silicone-wristbandsSt-Patrick-inflatable-balloonsSt-Patrick-coaster

Obviously, the party will be memorable if you offer some gifts to people : green lanyards, a car air-freshener in a shamrock shape... Sure everyone will love it!

 

lanyard-st-patrickhappy st patricks day shamrock

You want to personalize some goodies for your next event ? Contact www.horizonsources.com

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Temporary tattoos on TV and Movies: what do you think about?

Posted on 04/03/2014 by Lorene

Last Sunday at the Dolby Theater of Los Angeles took place the 86th Oscar ceremony. This is THE big event of the year in the show business world.  Here, at the promotional product blog, we love 7th Art and we are TV shows nerds. That’s why we decided to focus on Hollywood make-up artists’ secret weapon: temporary tattoos.

temporary-tattoos-on-TV-and Movies-Prison-Bearck-Michael-ScofieldOn set, everything’s begins with make-up but sometimes, it’s just not enough. When it’s an entire body part like the back that has to be covered by fake tattoos, wounds or burns, make-up artists calls professionals of temporary tattoos to buy time.

Do you remember the TV Show Prison Break with the handsome Wentworth Miller playing Michael Scofield ? Our hero had a huge tattoo which covered the entire high part of his body: arms, back, chest, and belly. The actor spent at least 5 hours at the making-up to get this result. Unbearable, even with a Hollywood salary! Fortunately for him, make-up artists of the show had the great idea to call a former tattooist who moved into official supplier of make-up and temporary tattoos specialized in Special effects in Hollywood. These guys released everyone.

7th Art world uses a lot this « trick« . Brad Pitt’s tattoos in Ocean movies, Sean Penn’s tattoo in the cult film Mystic River, Vin Diesel’s tattoos in XXX and Gary Oldman’s ones in Harry Potter.

temporary-tattoos-on-TV-and-Movies-Brad-Pitt-Oceantemporary-tattoos-on-TV-and-Movies-Harry-Potter

Oh and we don’t forget the sex-symbol Ryan Gosling playing in the great movie « The place belond the Pines » where his numerous tattoos are very important and full of sense. Impossible to think temporary tattoos are dorky seeing these pictures.

temporary-tattoos-on-TV-and-Movies-Ryan-Gosling-2temporary-tattoos-on-TV-and-Movies-Ryan-Gosling

Of course, we also think about the famous reproduction of Mike Tyson’s tribal tattoos on the face of one of the hero of Very Bad Trip 2. Warner even had problems because of it as the design was copyright! Ouch, we can’t play with everyone!

Your time to play now! Tell us to what movie or TV shows character you think about when we say temporary tatoos. If you wanna be the actor and have the main role, contact the specialist to order temporary tattoos www.temporary-tattoos-eu

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The right personalized socks for your activities

Posted on 21/01/2014 by Lorene

It’s the beginning of 2014 and, like every year, you took good resolutions. Of course, you want to do more sport, especially more outdoor activities to breathe and take time to focus on yourself. Of course you want to eat healthier food, be fitter, and more reasonable. As usual, you find excuses to not respect your resolutions and often, you charge your equipment to be the reason of your  lack of motivation.The-right- personalized-socks-for-your-activities

We can’t fix all your issues but we can help you about one important thing : the confort of your feet all day long.You’re right, to feel good, you have to wear the good outfits and have the right equipment (even if it’s only one part of your success). We all know the importance of our feet. The well-being of your feet ows everything to your shoes of course (high-heels are killers) but also to your socks ! The right material, the right size and the right options like half-terry or full-terry are super important. Then, the socks personalization is the cherry on the top.

standard-personalized-socks-logosocksSTANDARD SOCKS : A long working day is waiting for you. You have to be classy and simple : choose the plain standard socks. Keep it sober and choose dark colours. With their 21 cm of leg’s length, you’ll make no taste mistake.

sport-personalized-socks-logosocksSPORT SOCKS : You need to unwind and to expend your energy by doing a very energetic sport activity ? Choose the sport sport. Their leg’s length is about 12 cm so that you can wear them with your sneakers without being ridiculous.


FOOTBALL-RUBGY-SKI SOCKS :
You’re a football/rugby player and/or you like skiing ? Choose the right long socks (leg’slength 35 cm). Your legs will stay warm and protected.football-rugby-ski-personalized-socks-logosocks

OPTIONS :

  • For these three models, you can add the half-terry option or the full-terry option. Your socks will be thicker, warmer and more cosy.
  • You’re assisting a yoga class and you’re afraid of slipping ? No worries, personalize your socks with the anti-slip dots option !

Finally, the best and last thing you can do is to personalize your socks with your own message. The socks can be woven up to four colours which give you a large range of possibililities. Moto or logo, you can do everything you want !

You’re interested in buying personalized socks ? Contact the specialists : www.logosocks.net

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History of rubber latex and toy balloon

Posted on 09/12/2013 by Lorene

Written by  Guido Van Rossen

 

ORIGIN AND HISTORY OF  RUBBER

The water proofing and elastic properties of various rubber producing plants were discovered by native American cultures, the Aztecs or earlier mesoamericans, and South American tribes.

The Aztecs and Mayans bled natural rubber latex from the Hevea brasiliensis trees in the local forests, formed the junk into balls, and played the Mesoamerican ball game with the resulting bouncy balls. The losers were sometimes ritually executed. Those balls cannot have lasted much longer than the losing players. Uncured (curing or vulcanization, a process of treating rubber with sulphur at great heat to improve elasticity and strength or to harden them ) natural rubber turns very smelly within a few days as it starts to rot.

Rubber Tapping RowsRubber-tree-hevea-natural

Another latex, of the sapodilla plant is also the source of chicle, the chewing gum of the Aztecs.

Natural rubber first arrived in Europe, when Christopher Columbus sailed back from the West Indies with the first rubber balls. The arrival of these rubber balls in Spain in 1496 is the first known presence of natural rubber in Europe and it was said of them that there was ‘nothing comparable in the world to the way that the balls bounced’. Previous balls had been made from stuffed leather, so there was indeed little comparison! Its first use in latex form was the discovery by the Spaniards, to its ability to waterproof fabrics. However since  1615, there was no means of stabilizing the latex, the white sap of rubber producing plants, and a thriving fabric proofing industry sprung up in Mexico with the treated fabric being exported.

Mentioned by Spanish and Portuguese writers in the 16th century, reports about rubber were made (1736–1751) to the French Academy of Sciences. In later years, rubber was used only for elastic bands and erasers, and these were made by cutting up pieces imported from Brazil.

Joseph Priestley (England) is credited with the discovery c.1770 of its use as an eraser, also called a “rubber”.
In 1770, Edward Nairne was selling cubes of natural rubber from his shop  in London. The cubes, meant to be erasers, sold for the astonishingly high price of 3 shillings per half-inch cube.
The first rubber factory in the world was established near Paris in 1803, the first in England by Thomas Hancock in 1820.

waterproof-coating-rubber-MackintoshFrom the early days to the mid-19th century, rubber was a novelty material, but it did not find much application in the industrial world. It was used first as erasers, and then as medical devices for connecting tubes and for inhaling [medicinal] gases. With the discovery that rubber was soluble in ether, it found applications in waterproof coatings, notably for shoes and soon after this, the rubberised Mackintosh coat became very popular.

Nevertheless, most of these applications were in small volumes and the material did not last long. The reason for this lack of serious applications was the fact that the material was not durable, was sticky and often rotted and smelled bad because it remained in its uncured state.

In Europe in 1818 Charles Macintosh also discovered waterproofing. In his case, as an industrial chemist in Glasgow, he was seeking ways to exploit the waste products of the new coal gasification process. A medical student by the name of James Syme discovered that coal tar naphtha was a good solvent for rubber and Macintosh’s skill came in using this rubber solution as a waterproofing layer between to fabrics. Hence the ‘Macintosh’.

Close on Macintosh’s new process came Thomas Hancock’s discovery of mastication in 1820. Hancock was using thin rings of rubber for elastic fastenings for gloves, shoes and stockings, and observed that fresh cut edges would perfectly unite. Since he had much waste, it occurred to him that if these pieces of rubber were minced up very small, the amount of fresh cut edges would be greatly increased and by heat and pressure might unite sufficiently for some purposes. Hancock thus developed his ‘Pickle’ or wooden masticator. This was made from a cylinder of wood studded with teeth surrounded by a wooden frame also with teeth. Hancock found that the effort to shred the rubber did not decrease with time but increased, and finally gave a homogeneous ball of rubber when he opened his machine. Later models were properly engineered and Hancock used his ‘pickle’ to supply Macintosh’s factory. He kept his process secret, but was forced to patent it in 1837.

goodyear-originIn this post-mastication/pre vulcanisation period, the rubber industry grew in Great Britain and a whole range of applications for rubber were developed covering whole spectra of items from cushions and mattresses through  hoses for beer engines and fire engines, to shoes and even early tyres. However, whilst rubber products were suitable in Britain with its relatively mild and wet climate, this was not so true in the United States. Here excessive high temperatures or cold made Macintoshes and related products either sticky or rigid, resulting in loss of confidence in the US rubber industry and many factories were closed down. This failure of rubber to meet these temperature changes made Charles Goodyear seek modifications to it to avoid this defect. He tried a variety of chemicals and processes including magnesia, boiling in lime, bronze powder and nitric acid. It was actually a Nathaniel Hayward who first introduced Goodyear to sulphur in 1838. However, Goodyear fell upon hard times both financially and domestically, so it was not until 1841 that he accidentally over-heated a mixture of rubber, sulphur, and white lead, which led to the discovery of vulcanisation, and a rubber, which did not harden in winter and soften in summer. Goodyear patented his invention on December 6th, 1842. Hancock, to whom the discovery of vulcanisation is also ascribed, came into the picture via a William Brockendon (who is thought to have coined the name ‘vulacnization’). Public opinion in the US was still hostile to rubber, so Goodyear entrusted his idea to a Stephen Moulton who was returning to England to take his improved rubber to the new prospering Macintosh Company.
Somehow William Brockendon obtained samples of Goodyear’s rubber and passed them to Hancock, who deduced from the bloom that sulphur was present. Thomas Hancock then discovered that strips of rubber immersed in molten sulphur changed character, and patented the process in November 1843, only a few weeks before Goodyear’s’ belated English patent.

THE BRITISH RUBBER INDUSTRY

The British rubber industry thus grew still further with the advent of vulcanisation. Hancock recognized the need to establish plantations outside South America where there was poor management, appalling conditions and leaf blight. He also saw that such trees could give financial return. He therefore approached Sir John Hooker, Director of Kew Gardens with his idea, and so the Wickham legend was born. The stories of Wickham secretly stealing seeds from the Amazon are wholly untrue.
In fact, Henry Wickham was simply the right man in the right place at the right time.
Sir John Hooker took up Hancock’s idea and commissioned Henry Wickham (later Sir Henry) who was there at the time, to collect the seeds and ship them to Kew for £10 per 1000. The collection of the seeds was with the agreement of the local authorities and in 1876 ; 70000 seeds were sent to Kew. Of these 1900 germinated and the seedlings were shipped to Colombo, Ceylon where 90% are reputed to have survived. Some 25 seedlings went onto Singapore and some of these up to Malaysia, as it is known today. Thus virtually all of the rubber trees in the Far East are derived from the seeds collected by Sir Henry Wickham, and some of those original trees are still alive in Sri Lanka to this day.

The other highly significant development was the discovery of tapping techniques by Henry Ridley. The only known way in South America in the 1850s of collecting the latex from the tree was to cut it down and slash it’s bark to drain out the white milky liquid. Ridley was the Director of the Singapore Botanic Gardens from 1888-1911. It was he who developed early forms of today’s tapping techniques, studied the effects of daily/alternate day tapping and best age to tap, and saw the importance of morning tapping. Thus the rubber producing industry grew in the Far East to meet the increasing demand for natural rubber in the West.

JOHN BOYD DUNLOP’S PNEUMATIC TYRE

1st pneumatic tyre factory-Dunlop

The demand for rubber had grown quite significantly following John Boyd Dunlop’s invention of the pneumatic tyre in 1888. Whilst steam vehicles were too heavy for these, the early petrol cars were not, and the Michelin Brothers completed the 1895 Paris-Bordeaux car race on a vehicle fitted with pneumatic tyres in the early days of motoring tyres could cost $100 and cover only 750 kilometres. By the 1920′s, the cost was down to $30 and expected mileage raised to 21000 kilometres.
Aircraft tyres were first marketed around 1910, but the first pneumatic truck tyres did not appear until 1917 almost 30 years after Dunlop’s invention.

1st pneumatic tyre factory-Dunlop-2

In the 19th century wild rubber was harvested in South and Central America and in Africa; most of it came from the rubber tree, Hevea Brasilliensis, of the Amazon basin. Natural rubber (caoutchouc) is obtained from various plants, as a latex, mostly   white in colour. Congo forests were rich in a latex-producing vine, a latex exported at that time. The rubber tree, Hevea Brasilliensis, is the most economical source for latex today. Currently, the country of Maylasia is the world’s largest producer of natural Latex.

THE SYNTHETIC RUBBER

During World War I, Germany made a synthetic rubber, but it was too expensive for peacetime use. In 1927 a less costly variety was invented. German scientists developed a synthetic rubber, whose properties are close to those of natural rubber, just prior to World War II. When importation of natural rubber from the East Indies was cut off during World War II, the United States began large-scale manufacture of synthetic rubber.

THE INVENTION OF TODAY’S TOY BALLOON COULD BE CLAIMED BY DIFFERENT PEOPLE
The first rubber balloons were made by Professor Michael Faraday in 1824 for use in his experiments with hydrogen at the Royal Institution in London. `The caoutchouc is exceedingly elastic’, he wrote in the Quarterly Journal of Science the same year. `Bags made of it…have been expanded by having air forced into them, until the caoutchouc was quite transparent, and when expanded by hydrogen they were so light as to form balloons with considerable ascending power….’ Faraday made his balloons by cutting round two sheets of rubber laid together and pressing the edges together. The tacky rubber welded automatically, and the inside of the balloon was rubbed with flour to prevent the opposing surfaces joining together.

Vulcanized toy balloons, which unlike the earlier kind were unaffected by changes in temperature, were first manufactured by J.G. Ingram of London in 1847 and can be regarded as the prototype of modern toy balloons. »

first-Toy-balloon

In 1931 a engineer from New England named Neil Tillotson was in search to make inner tubes from raw latex. For fun, he shaped a cat’s head from a cardboard and dipped it in a liquid latex. After drying he inflated the little bag and much to his surprise he had made a “cat balloon”, complete with ears. He produced about 2000 of these balloons and sold them on the street corner at Boston’s annual Patriot’s Day Parade that year.

The first manufacture of balloons in the United States came in 1907.

In 1912, for the first time a balloon was manufactured that wasn’t round.

From « Manual of Balloon Modeling, Vol. 1, An Encyclopedic Series » by Val Andrews, 1981, Magico Magazine, NYC : I have found the art of balloon modeling a joy to watch since I first saw it done by Wally Boag in the early ‘fifties. But I understand that « Windy Blow » was performing the art in England as early as 1945. Both Jay Marshall and Tommy Windsor name one H.J. Bonnert of Scranton, PA, as the « daddy of them all. »
It seems that Mr. Bonnert performed a modeling act with balloons at a Pittsburgh Magicians’ Convention way back in 1938!…. As far as modeling from one long balloon is concerned, Windy Blow claims to have done this in 1945, and he certainly published a one-balloon animal with details in Max Andrew’s Magic Magazine in February, 1953. At least this proves wrong the generally held view that one-balloon animals were originated as late as 1960, and in the United States.

Silver-metallized-balloonsIn the late 1970′s, silver metalized balloons were developed for the New York City Ballet.These balloons are commonly called Mylar.

The toy balloon remains very must in demand on the world’s scene. A balloon which abound in colour and leads to excitement at private parties, fairs, carnivals, circuses, store sales, trade expositions, and at any other place that people gather for relief from work and routine.

 

Written by Guido Van Rossen from the European Ballon & Party Council

You want to buy some promotional products 100 % latex ?  www.euro-logo.com

Bibliography :
See P. W. Allen, Natural Rubber and the Synthetics (1972); M. Morton, Rubber Technology (3d ed. 1987).

From The Book of Firsts by Patrick Robertson, Bramhall House, NY, 1978:

 

 

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Time to decode the Moustache phenomenon !

Posted on 14/11/2013 by Lorene

You can see it everywhere, on expensive or cheap tee-shirts, in every magazines, on decoration objects, on jewellery : we are invaded  by the MOUSTACHE.

tatoo-moustache

Everyone (including me) has been asking this question : why ? How did this trend begin ? What does it mean ? Is there a hiden sense I don’t understand ?! Is the moustache a symbol which speaks to an entire generation (apparently not mine as I’m looking for the meaning since a long time) ?

Being confronted  by all the requests on promotional products personalized with the Moustache, I decided to investigate and I found answers to our questions !

moustache-trend

bracelet-silicone-moustacheContrary to all expectations, you can forget immediately any idea of romantic symbolism : it isn »t. There is no hidden sense, no protestor metaphor from a generation or a special mouvement ;  there is no reminder to a unifying value of a society, no there is absolutely NOTHING (except business).

This trend is born in the USA thanks to (because of ?) a tattooer who had the idea to draw the famous Moustache on a friend’s finger to create the illusion he had a moustache by putting his index finger on his mouth. No need to do more to create a buzz on the Internet.  Bam, everyone play the game, follow the example  and post pictures on Facebook and Twitter with the « moustachioed » finger. The phenomenon becomes huge and even gets a name : the fingerstache.

moustache-shamballa-wristbands

body-bebe-moustachemoustache-earrings

Robert-pattinson-fingerstacheThis happened in 2003.  The same year, Eleven Paris, the super trendy fashion label is born and created his legendary Tee-shirt range « Life is a joke. » This range uses famous people pictures  like Megan Fox, Robert Pattinson, Johnny Depp, Will Smith and even Barack obama with the famous fingerstache ! Here comes a worldwide buzz (and a perfect start for the young French brand !).  These tee-shirts are  snapped out by everyone and  the Moustache design is taken by every brands and comes in all sort of shapes, colors and products :   the inescapable temporary tattoos that even brands like Louis Pion developp, personnalized bags, clothes of all types (even for babies), jewellery (silicon wristbands with Moustache lucky-charm, Shamballa wristbands moustache, moustache earrings, moustache ring…).
The moustache works so well that it’s also applied to decoration sector. Now, you can find Moustache pillows, Moustache belts, Moustache doormat and decorative ice cube molds.

 

moustache-belt

moustache-doormat

The Moustache phenomenon is amazing by the way it’s been created and by its powerful economic impact while it’s totally senseless. Some positive people will try to intellectualize the tendancy by a societal explanation, the come back to old values as the moustache reminds us the reassuring patriarch of former days, manliness… Some others more negative will see  the reflect of our actual society, consumerist and pointless

Anyway, we’re not done to see Moustache everywhere as it keeps growing sales.
I’m just waiting people brings razor and shaving foam. What about you ?

You want to personalized your own product with your own moustache design ? Contact www.horizonsources.com


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