ASI Study Gauges Usage and Potential of Social Networking in the promotional products industry

Posted on 12/10/2009 by Henk KROON Categorized: About promotional products

The Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry in the USA, today announced the results of an exclusive social networking study gauging the impact, usage and potential of social networking among ASI distributor, supplier and decorator members.

Results show that about half of respondents expressing an opinion (53% of distributors and 48% of suppliers) feel they will be increasing the time they spend with social networkinginthe next two years. Nearly 90% of respondents also feel social networking already is or will become a good way to promote their business, but there is no overall consensus about which site is most relevant today.

The study indicates that LinkedIn, an online site for professionals, is used by about 54% of distributor members and 46% of supplier members who responded to the survey, and that the majority with accounts (93% of the distributors and 85% of the suppliers) use it for business purposes. About 25% of distributors noted that it is the most relevant social network for the future.


Facebook, a more casual online site, has the greatest penetration in the industry overall, with 59% of distributors and 62% of suppliers indicating they have a Facebook account. Among those who have an account, however, 65% of distributors and 62% of suppliers say it is for personal use.

“The results of our social networking study are fascinating,” said Larry Basinait, executive director of research services at the Advertising Specialty Institute. “While many distributors and suppliers say in general that social networking sites are important to their business, about 47% of distributors and 43% of suppliers are trying to determine the best way to use them for marketing efforts and promotions.”

The full results of the exclusive study from ASI are available by clicking here. A report was also issued to all survey participants.

Additional key findings from the study include:
* Twitter has room to grow. Three-quarters (75%) of distributors and many suppliers (70%) have heard of Twitter, the short-message texting service, but do not have an account. Thirty-five percent of distributors and 44% of suppliers who have Twitter accounts use them for business purposes.
* YouTube is personal. About one-half of distributors and suppliers (49% and 51% respectfully) use YouTube, the public video hosting service, and mostly for personal purposes. However, suppliers are posting more videos in general, with 28% having submitted videos or slideshows to social networking sites.
* ASI Social Network is educational. About 7% of distributors and suppliers indicate they use the ASI Social Network,the industry’s online community of nearly 3,900 members. Of those who use it, about two-thirds (68%) say that advice and education are the dominant reasons why they participate.

The ASI Social Networking Study is an additional resource among a comprehensive set of educational and statistical research from ASI, including the annual State of the Industry™ report, the Advertising Specialties Impressions Study, and quarterly industry sales reports.

The full results of the ASI Social Networking Study are available online by clicking here. For more information, contact Larry Basinait, executive director of research services, at lbasinait@asicentral.com.
About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.

Methodology: On June 1, 2009, an ASI survey was commissioned to gauge the impact and usage of social networking in the promotional products industry. Invitations went to ASI distributor, supplier and decorator members who were the primary contact at their company. ASI members are typically small businesses of less than 10 employees, that in addition to selling promotional products, may also include sign shops, printers, trophy stores and advertising agencies. How they use social networking is a reasonable barometer as to how small businesses in the United States and Canada use social networking. A total of 1,364 firms responded to the survey, out of 23,936 invited.

Related posts:

  1. Advertising specialties impressions study USA
  2. ASI Media release
  3. ASI Study: Promotional Products Beat Prime-Time TV
  4. ASI SHOW ORLANDO
  5. Advertising Specialty Sales Top $18.6 Billion in 2006

Are you interested by this promotional product or this post ?

Presentation

On this blog you will find a lot of information concerning the Gift and Premium industry. If you are looking for a specific product or if you want to submit an article, contact-us !

Partners

Les articles de la rubrique

Confidence in your Promotional Product Supplier!

Confidence in your Promotional Product Supplier!

Confidence in your Promotional Product Supplier! Written by Grant & Melinda When advertising your company or your business event in Australia, your desire is to wisely spend your money on suitablepromotional [...] 

The Gang Gum or a chewable pencil: the new student revolution!

The Gang Gum or a chewable pencil: the new student revolution!

You have a thesis to write. It is stressful. You spend hours in front of your PC screen without any result… We try another method: we take a piece of paper in order to do some brainstorming ; [...] 

QR silicone wristbands

QR silicone wristbands

Do you know what product is currently fashionable in France? The silicone wristband with a printed QR code on it. QR stands for Quick Response. When printing it on an item of your choice, you can read [...] 

Delivery time for the promotional products

Delivery time for the promotional products

Article written by Doc Logo on 05/12/2006 Fastness and reactivity, these are two important points on which the promotional products market has been working lately. A good example: the average delivery [...] 

Advertising Balloons: Long History

Advertising Balloons: Long History

Did you know that the advertising balloons all kids are so crazy about go back to 1824? They were created by Professor Michael Faraday and he actually used them for professional reasons: he experimented [...] 

The Right Pen for the Job

The Right Pen for the Job

From the first patent in 1888, the ballpoint pen went through multiple incarnations to iron out the bugs and create the reliable, ubiquitous ballpoint pen we know today. In 1945 Gilbel’s Department [...] 

Time for New Calendars

Time for New Calendars

Posted by Rigette Saycon at mouseandman As 2011 winds to a close, it’s time to start penciling in important dates on the 2012 calendar. Logo’d Gear offers a wide variety of calendars to [...] 

Where is our passion for flair ?

Where is our passion for flair ?

Article written by Joanna Wiseberg from Canada. A couple of weeks ago I met a colleague at Starbucks on Richmond St in Toronto for a coffee to discuss the launch of his new company. The topic of style [...] 

All you need to know about the Promotional Product market!

All you need to know about the Promotional Product market!

We have almost 500 articles on the Promotional Product International Blog, which makes it more difficult to find the articles who talk about the promotional Product Market, its actors, its problems [...] 

Vector Art and the promotional products…

Vector Art and the promotional products…

When you join the promotional products industry, some of the first terms you hear are vector art and digitizing. In the promotional products industry, prepress services like vector art and embroidery [...] 

Search

Search for interesting information, products, promotional merchandise amongst the 573 articles and more than 750 comments of the blog.

Partners

Advertise Here

Partners's links