Advertising specialties impressions study USA

Posted on 19/11/2008 by Henk KROON Categorized: About promotional products

ASI institute TREVOSE, PA USA – Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, revealed today in a groundbreaking new study that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.

The comprehensive study was completed by a team of interviewers who surveyed travelers in New York, Chicago, Los Angeles and Philadelphia*. Respondents were asked if they had received any advertising specialties in the last 12 months and the majority were businesspeople over age 21.

Among key findings, results indicate that:

  • 84% of people remember the advertiser on a product they receive.
  • 42% have a more favorable impression of an advertiser after receiving an advertising specialty.
  • Nearly one quarter, or 24%, indicate that they are more likely to do business with an advertiser on items they receive.
  • Most respondents (62%) have done business with the advertiser on a product after receiving it.
  • Writing instruments are the most commonly-owned advertising specialty, with 54% of respondents owning them, followed by shirts, caps and bags.
  • The majority (81%) of promotional products were kept because they were considered useful.
  • More than three-quarters of respondents have had their items for about seven months.
  • Among wearables, bags were reported to be used most frequently, with respondents indicating that they use their bags on average nine times per month.
  • Bags deliver the most impressions, with 1,038 impressions per month on average.
  • The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media. (According to Nielsen Media data, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005)

These statistics conclude that marketers get a more favorable return on investment from advertising specialties than almost any other popular media, with a very low cost-per-impression, high recall among those who receive ad specialty items, and increased intent among recipients to make purchases from the advertiser.

“During a time when we’re facing turbulent economic conditions, this research advises marketers and business owners to invest in advertising specialties now more than ever,” said Timothy M. Andrews, president and chief executive officer of the Advertising Specialty Institute. “Advertising specialties provide measurable results for a very reasonable investment.”

“Distributors and suppliers should use these results to educate their customers, prospects and end-buyers about the power of advertising specialties and how they increase sales and brand exposure,” Andrews continued. “Ad specialties are essentially gifts that break through the information clutter, reach consumers on a personal level, and provide real impact in a creative way.”

Advertising specialties, or promotional products, are items branded with a corporate logo or message that are used as an incentive, a gift or as part of an advertising campaign; and the industry comprises a 13% share of the advertising marketplace, with $19.6 billion in sales for 2007.

For all results of the Advertising Specialties Effectiveness Study from ASI, visit www.asicentral.com/study. For more information, contact Larry Basinait, executive director of research for ASI, lbasinait@asicentral.com.

ASI institute About ASI Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit www.asicentral.com.

Are you interested by this promotional product or this post ?

Presentation

On this blog you will find a lot of information concerning the Gift and Premium industry. If you are looking for a specific product or if you want to submit an article, contact-us !

Partners

Les articles de la rubrique

custom pens

custom pens

everyone uses a pen at least once a day. why wouldn’t you print your company name on it? these pens with print have been the most sold promotional item for years on end, and not without reason. [...] 

wobblers!

wobblers!

wobblers wobblers are one of the most understated promotional articles. once you’ve got to know the wobbler you’ll soon appreciate their promotional worth. the wobblers  will make your [...] 

custom sunglasses

custom sunglasses

cheap custom sunglasses, starting with 0,69 cents per piece. with each pair of sunglasses a print and UV400 protection is included.   these custom shades are very trendy, and you can make good [...] 

No Surprise Pricing in the Promo World

No Surprise Pricing in the Promo World

When you’ve been tasked with ordering custom pens for your company and you’ve got your manager’s credit card in hand, nothing is more frustrating than getting all the way through the ordering [...] 

customised buttons!

customised buttons!

  buttons are one of the most timeless commercial items, and they are getting more and more popular as well. to show everyone what you stand for or what you’re a fan of, you can order buttons [...] 

fan banners

fan banners

you want to make something clear, and absolutely not in a subtle way. your message or statement, your support or opinion can reach the horizon! the fan banner is a retractable banner made out of PVC, [...] 

socks with custom logo

socks with custom logo

are you looking for customizable socks? We can offer them to you in a wide arrangement of colors and styles. the following image we’ll give you some examples of socks with logos, so you have [...] 

Gold and silver flash-tattoos

Gold and silver flash-tattoos

Flash tattoos These temporary tattoos are all the rage nowadays, especially the gold and silver ones. These are also called « flash tattoos » These temporary tattoos in gold [...] 

customized backpacks

customized backpacks

Backpacks with customized print Would you like backpacks with your own customized print? That’s possible here at Euro Logo. There are many different kinds of backpacks, this is why we’d [...] 

custom printed T-shirts

custom printed T-shirts

Custom T-shirts. Do you want custom printed T-shirts? Well, you can order them right here!   Eurologo has beautiful T-shirts (100%cotton, 135 gr). We sell T-shirts for ladies, gentlemen and also [...] 

Search

Search for interesting information, products, promotional merchandise amongst the 615 articles and more than 750 comments of the blog.

Partners

Advertise Here

Partners's links