A world without promotional products ! (1/5)

Posted on 17/11/2007 by Henk KROON Categorized: About promotional products

Imagine, up from tomorrow, there are no promotional products any more in the world. What is the impact apart from my own businesses to collapse? What will a world without promotional product look like ?
Be careful, if you can’t give the answer, it might mean that promotional products are useless ! Please send us your ideas! We’ll post them below.

brand awareness In fact the question could have been also: Are promotional products still cost effective for advertisers?
And if they were not cost effective anymore, promotional products would already have disappeared. So some how there is a ROI (return on Investment) on promotional products.
Why do advertisers use promotional products :

  • Promote image; brand wareness
  • To introduce or reinforce marketing of existing products, services, facilities
  • Recognize or stimulate employee performance
  • Generate sales leads, for example on trade shows

Why do client like promotional products ? Because:

  • they’re free
  • they’re usefull
  • for their value

So I’m afraid that these 10 lines were enough to identify the place of promotional products in our actual world… so let’s imagine what happens if they disappear.

A brand is supposed to stand for something, promotional products do amplify this showing the brand in particular places and situations; Many brands use promotional products like thundersticks to create a positive link with sport events. Other brands will spread millions of small temporary tattoos, which stuck on the children’s arm will promote their brand during one week.
So for sure brand awareness will be affected in a world without promotional products.

Many customers ask our sales team : how can we create booth traffic during our next exhibition? Apart from those marketing trolls who believe that half naked young girls should create booth traffic, most other normal people will search for a funny, innovative or surprising gift to create booth traffic.
So ROI (return on investment) on trade fair investment might be affected once promotional products disappear.

if promotional products disdappear from our world, clients will loose money because many promotional products are really useful and the client will have to buy them if he doesn’t get them for free anymore. Even a simple key chain or a good pen costs a few Euro in a retail shop.
Besides this, once clients are used to get free gifts from a supplier or Brand, they’ll be really disappointed if it stops. And disappointed clients are not really what advertisers look for.

So my conclusion is that a world without promotional products would affect seriously brand awareness and would cost money to the clients and prospects.

what’s your opinion?

Are you interested by this promotional product or this post ?

Presentation

On this blog you will find a lot of information concerning the Gift and Premium industry. If you are looking for a specific product or if you want to submit an article, contact-us !

Partners

Les articles de la rubrique

custom sunglasses

custom sunglasses

cheap custom sunglasses, starting with 0,69 cents per piece. with each pair of sunglasses a print and UV400 protection is included.   these custom shades are very trendy, and you can make good [...] 

No Surprise Pricing in the Promo World

No Surprise Pricing in the Promo World

When you’ve been tasked with ordering custom pens for your company and you’ve got your manager’s credit card in hand, nothing is more frustrating than getting all the way through the ordering [...] 

customised buttons!

customised buttons!

  buttons are one of the most timeless commercial items, and they are getting more and more popular as well. to show everyone what you stand for or what you’re a fan of, you can order buttons [...] 

fan banners

fan banners

you want to make something clear, and absolutely not in a subtle way. your message or statement, your support or opinion can reach the horizon! the fan banner is a retractable banner made out of PVC, [...] 

socks with custom logo

socks with custom logo

are you looking for customizable socks? We can offer them to you in a wide arrangement of colors and styles. the following image we’ll give you some examples of socks with logos, so you have [...] 

Gold and silver flash-tattoos

Gold and silver flash-tattoos

Flash tattoos These temporary tattoos are all the rage nowadays, especially the gold and silver ones. These are also called « flash tattoos » These temporary tattoos in gold [...] 

customized backpacks

customized backpacks

Backpacks with customized print Would you like backpacks with your own customized print? That’s possible here at Euro Logo. There are many different kinds of backpacks, this is why we’d [...] 

custom printed T-shirts

custom printed T-shirts

Custom T-shirts. Do you want custom printed T-shirts? Well, you can order them right here!   Eurologo has beautiful T-shirts (100%cotton, 135 gr). We sell T-shirts for ladies, gentlemen and also [...] 

fake tattoos for your company

fake tattoos for your company

Where can you buy fake tattoos with your own design? Right here, of course. Do you want to get your own customized fake tattoos? Well, you’re at the right address.   With us you won’t [...] 

mosquito-repellent bracelets for the catering industry

mosquito-repellent bracelets for the catering industry

Mosquito-repellent bracelets make for a higher profit!   How do these bracelets make for a higher profit? Well, that’s because people can sit outside for longer, and the longer they sit [...] 

Search

Search for interesting information, products, promotional merchandise amongst the 613 articles and more than 750 comments of the blog.

Partners

Advertise Here

Partners's links