Some clever people will choose a promotional product for it’s symbolic power. Following the Dutch elections I saw this item of which a Dutch socialist party distributed one million pieces during the election campaign.
The idea was first launched by the SP, a socialist party, in 1994, and this year they used it again, a little modified but with the same symbolic idea. it’s colour is, of course, red. It’s shape is like a tomato as a symbol of protest. The shape includes a small star as symbol of hope.
1994 slogan was « clean it and start again ». This year no slogan was used.
It’s a scouring pad like you use to clean dirty pans.
The idea of course is cleaning the country…
The idea was developed by the company Thonik in Amsterdam.