Promotional Product International

In the most cases the promotional product will have to be printed. What could you supply and how does this all work?
The files you would like to have be printed on the gifts have to be related on special formats when you will deliver them.
These are:
- Vector EPS
-Tiff, JPEG. The minimum resolution should be 600 dpi for line art (drawings), and 300 dpi for grayscale and halftone work (photo).
- PDF format (in highest quality) without compression. Designs delivered with a resolution of 72 dpi or less are not useful!
- The texts can often be simply imported by the supplier and "put", meaning that the products need an email with your text and the products will do the rest.

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Posted by Delphine Keng from ODM Group

Screen printing is a printing technique that uses a woven mesh to support an ink-blocking stencil.

Used for: Caps, Umbrellas, T-Shirts, Mugs and many others that has flat or relatively flat surfaces

The stencil forms open areas of mesh that transfer ink as a sharp-edged image onto a substrate. A roller or squeegee is moved across the screen stencil, forcing or pumping ink past the threads of the woven mesh in the open areas.


Feature of printing:Screen Print

1. Used widely – can print on plastic, clothes, metals and many other materials
2. Good printing thickness, up to 20 micron one time
3. Real printing effect
4. Good light resistance – can be used for outdoor product
5. Comprehensive ink option
6. Big printing area – up to 3* 4 meters
7. Can be reused/reclaimed after printing

Printing logo to increase brand awareness has always been one of the best method to promote your company or products. Usually, screen printing is used on promotional products when the logo has less than 4 colours.

Many people start to be confused when we talk about the various models of silicone wristbands. Most of them are confusing embossed wristbands with the debossed ones (even some silicone wristbands suppliers do!).

The debossed wristbands are the same model as the avant-gardist LIVESTRONG one from Lance Armstrong.
To deboss the wristband, a mould is produced especially for the order to meet the client's requirements. This is why debossed wristands are more expensive and take more time to produce than printed wristbands or laser debossed...

Le's lift any doubt on silicone wristbands:

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While designing the annual DHL calendar for stakeholders across India, the challenge was to go beyond just a desktop reminder and distinctly highlight the DHL corporate proposition:
"We deliver anywhere".
The execution was that of a design, which incorporated the national flags of lesser-known countries in such a manner that every time one turned to the required month, a new flag revealed.
This emphasized DHL's "anywhere" reach, spreading over 220 countries and territories worldwide.


via directdaily blog

We always look for new, innovative and original promotional products.
Not always easy to find the product that really makes the difference!


This idea comes from the Promoplan agency in Chile; it was made for the national Chilean television:



The website of Promoplan is worth a look: www.promoplan.cl

Normaly every professional in the premium and gift industry knows what PMS means: Pantone Matching System.

For those who don't know what it means and how to use it I'll try to explain in a few simple words what it is and how to use it.

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