Promotional Product International

Within a few days the sporting event of 2010 begins, the World Cup in South Africa. The Orange madness is already completely broken out, a few of the World Cup gadgets: World Cup hands, dangling, Gogos, encourage horn, Beesies, orange plophat and ING Bank personal debit card.



The winners of the World Cup action, according to the survey, are the Bavaria-orange dress and the remote controlled cooling server of Grolsch.

The gadgets are getting crazier, more advanced and cooler ...
Let's hope the Dutch team will be World Champion.

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I am afraid I don't know much about Golf matters ! Almost nothing actually. I played once to miniature golf when I was 8 year old, and, I don't how it happened , but my foot got jammed in one of the round's hole, while I was shrilling for my father to come and free me...

But anyway, let's try to get in a golfer's shoes for a moment, and understand what are their needs of promotional merchandise!

We are glad to present THE novelty in terms of promotional products for golf:
Its name is GLOVY, an accessory meant for improve the player's comfort.

To read the continuation of this fascinating article, click here

The World Cup is coming and therefore we can see a lot of new promotional products for sports coming up.

You already know the MAKARABA hat, a funny looking hand made miner’s helmet personalized with the colours of the club, and the symbol of the South African's soccer culture. We also discovered the HAIR BANDAGE, the personalized wig for soccer supporters.

Today we present you the CAPAPER, a hat of ‘cardboard’, easy to assemble, created by the French company Hoovox.

To read the continuation of this fascinating article, click here

Received a mail today from mark Bysouth introducing a new promotional product : the... SWIGGIES. Don't know what you would expect behind such a name. My curiosity made me click the link to his website and I found a totally hands-free bottle, contoured to strap onto your wrist and comfortable to wear over clothing.

Nice promotional product for runners indeed. I can imagine this product as a give away along the tour de France also.
The Swiggie was invented by Julie Austin from US, she has been fighting a lot against copycats popping up in China but seems to protect her invention well now. Copycats always pop up when you invent a new product, and even quicker when alike Julie , you exhibit your product in the Hong kong Fair. More info on copycat, protection of your inventions can be found here :

• www.ip-watch.org
• www.infringerblacklist.com

You can order Swiggies with your printed logo.
Visit the Swiggies website here : www.swiggiesuk.com

The upcoming sensation for the World Cup soccer 2010!!

Worldwide, millions of supporters will be wearing the most crazy outfits during the World Cup soccer next year in South Africa. Many people and hence companies are currently looking for new, different products in which they can truly ‘dress to impress’.

A symbol of the South African (soccer) culture is the Makaraba, a funny-looking miners helmet that is traditionally hand-carved and painted by artists and supporters. This hand-made Makaraba is not suitable for large-scale production, however. In recent months, A-Lex B.V. has developed and registered automated versions, respecting the integrity of this South African cultural phenomenon.

With this release, we are launching three user-friendly alternatives;
(1) the ‘African package’, an open design helmet with (loose) inserts that should be used to shape the base helmet, stickers and an African horn,
(2) a closed design helmet with two set-up pieces, and
(3) an inflatable helmet. Through an introduction letter, supporters will be encouraged to let their creativity run and further ‘pimp’ their helmet. Our versions of the Makaraba can be produced in almost every style, personal interest and desire. The possibilities are endless!

To ensure that this symbol of South African culture remains linked to its origin, every Makaraba sold will allow us to realise a donation to the Nelson Mandela Foundation. Those who purchase our Makaraba will not only be supporting their country and soccer team in an original way, but will also contribute to this noble cause!

We are in dialogue with many companies, trade platforms and countries who have shown (exclusive) interest in our version of the Makaraba. We are highly selective since we would only like to partner with professionals who can enhance this initiative’s success whilst respecting its origin and purpose.

For more information, we kindly refer to Debbie Roijers and/or Jorg van der Zanden.

Kind greetings!
A-Lex B.V.
Calandstraat 78, 3125 BB Schiedam
Holland
Phone : +31 (0)10 29 83 123
www.a-lex.eu or www.makarabas.com

I use the occasion of the return to work, to present you a small original product. The promotional tea bag.

We found this funny new product by chance surfing on the Web. It's sold in a few stores and were launched by Donkey products.

I imagine it's possible personalise de tea bags with logos or a famous characters. Wouldn't it be cool to have Ronald MacDonald or Mickey Mouse taking a bath on your cup of tea?

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This product is certainly not an innovation, but it's one of my favourite promotional gift :
(probably because I love to draw...and yeah, I am rather gifted!)
It's a fantastic colour pencils set printed in 4 colour offset.
The product is available in 4 / 6 or 12 quality pencils sets.

On top of being an original gift, it's a Great promotional tool with his wide printing surface...

To read the continuation of this fascinating article, click here

This product is ideal for mailing and a great alternative to christmas cards.
The Postman+ is very thin, 2mm, and it's weight is only 6gr, so it's perfect for post mailings.
The receiver can simply pop out the parts and assembles the character.
The postman+ can be printed in full color.
Product size : 140 x 93 mm


For more information about this product : www.horizonsources.com

There are many printed candles. Absolutely new are the candles which you first have to light in order to be able to see the hidden texts or pictures.

Because the observer will only see the complete message unravelling hour by hour, as the flame burns down.
The cooperation of the artist Katharina Bulla and Alex Schenk made an event product out of idea components which guarantees attention for a long time.
As an advertising agent, the “Wortlicht” can be used with individually fitting texts. New Year’s greetings can appear in different languages, the solution word for a prize puzzle can be hidden, the company history, successful products or the employees become visible in stages etc.
The process of coating printed candles with wax is registered as a utility patent and the name “Wortlicht” is protected as a brand name. Color diversity and any size of the candles allow individually creative leeway for the customers. Of you would like to use the poetic game with light and time for your message, Alex Schenk (wortlicht@t-online.de) can consult you.

Today, The Horizon Group is happy to present you the first product launched by the company Una Estrella.

It’s a coaster called “CHANCLITA” (mini Flip-Flop in Spanish).

This very funny and innovative promotional product is patented and will give your wine glasses a little twist of originality and a touch of happiness.

To read the continuation of this fascinating article, click here

You are seeking for a really original and never-seen promotional gift for your next marketing campaign or trade show?
Today, the Horizon Group discovered a very new promotional product, created by Crazy Aaron: the Thinking Putty.

To read the continuation of this fascinating article, click here

Euro RSCG India is an advertising agency with "Creative Business Ideas".

One of them is this business card printed on sand paper which creates a unique identity for a small brand of Finishing School.

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Within the space of a few years, cell phones have become a lot more than simple phones. Today, they are real fashionable High-Tech products.
That is why, in order to give more value to your cell phone, there is one inescapable item that you need to have: a Phonesock!

This product presents several advantages: it will give your company, association or sport club the opportunity to diffuse its logo, internet site or slogan.
It will also decorate your cell phone with attractive colours and protect it from shocks and scratches.

To read the continuation of this fascinating article, click here

Shortly after the first snow fall in Calgary, Canada, the Calgary Farmers Market has organised a great promotion to remind consumers that they can find fresh products during the Winter season: red apples were hung from bare trees in pedestrian areas.This great advertising campaign is signed Wax Calgary, Canada.


Such a campaign is always positive because everybody loves to receive promotional food items, especially a fresh healthy snack like apples!

To read the continuation of this fascinating article, click here

In Thailand, the advertising agency McCann Erickson Bankok created the concept of fish leaflets for a supermarket.

The customer picks up a fish and receives a 15% discount for fresh fish in the supermarket.

The funny thing is that these leaflets look like lively fish swimming in the ocean and therefore perfectly transmit the message: "Fresh Fish everyday".

To get your coupon, you simply need to go fishing.

Agency: McCann Erickson Bangkok, Thailand.

Source: directdaily

Here is the puzzle concept of the flip-flop brand Havaianas: when leaving home in the morning, you simply slid your feet in your Havaianas flip-flops.

This limited-edition welcome mat has two advantages:

• It will brighten up your entrance floor with sunny colours.
• Allow you to find easily your shoes in the morning when you are in a rush.
  
• Because your Havaianas flip-flops are perfectly impervious, you can keep your mat either inside or outside.

At the end of the day, your favourite game will be to piece your puzzle together until the next day!

Source: directdaily.blogspot.com

No, you're not dreaming...It's really a mini cactus in a capsule!

But watch it, coz it's not an ordinary mini cactus: it's also a mini promotional object coz the capsule which is protecting this mini plant can be printed with your logo!



This product, called "BABYTREE", is distributed by the company Katshu.

To read the continuation of this fascinating article, click here

We always look for new, innovative and original promotional products.
Not always easy to find the product that really makes the difference!


This idea comes from the Promoplan agency in Chile; it was made for the national Chilean television:



The website of Promoplan is worth a look: www.promoplan.cl

I remember having on my booth at the PSI show in Dûsseldorf a big screen with a video displaying our new product, Fixmax. It was an excellent attraction and we were proud of it. Now, at least ten years later, you can display a video with your promotional product right on the computer screen in your clients office; We already became used to it and even if in our industry video is not used that much yet, it will for sure become stronger year after year. here is a funny example of a promotional product presentation video, This guy really does his ut most best to convince you.

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I just found this product on the English website of a friend, a Wine Glass Marker.
Funny, great as a promotional product, helps you to identify your wine glass during a party.
Here in France it wouldn't be a hot product, we never leave our glass of wine alone or empty !

For more information about this product : www.horizonsources.com

Bert Groenendijk, from the Dutch company "La Parada" presents us a brand-new product marketed by Barokes.

This product: Wine-in-a-can™ is an innovation in wine marketing and packaging concept...

(Bert, I apologize in advance for my skepticism and for every nasty thing I am going to say about this new concept, but my French culture and education forces me to consider that drinking wine in a can is an aberration!! ... I am sure my compatriots will agree!)

Anyway, Wine-in-a-can ™ is about to be launched in the market of promotional items and gifts.
Wine-in-a-can will be presented as a trendy premium (mainly for outdoor and events) and a new End of the Year gift.
The wine is available in 6 kinds and will be presented in an original Mix Pak of 4 cans.

Let's see what Bert from "La Parada" is going to tell us about this new...and quite surprising concept:

To read the continuation of this fascinating article, click here

No, really, this product isn't much to look at!!
Some people could even find it ridiculous: it's cross-eyed and hairy as an ape.

Well, excuse me but I have to maintain it's a great product.
This promotional plush, better known by the name of "Winnie", is actually an ace of comunication! The king of promotional products!
Its best asset: ITS RIDICULOUS LOOK that provokes a smile to anyone who receives it.

The message printed on the ribbon that comes with the plush has a strong impact in people's minds!
Why, because the message (text or logo) is associated with the notion of humour, the best friend of marketing and communication....

To read the continuation of this fascinating article, click here

There is something you need to know about me: I am the kind of person you'd better not invite to take the aperitif!!
Because for me, the concept of the aperitif is closely bound to the possiblity of making a pig of peanuts!!
A big lot of peanuts... I just love it and I won't stop untill suffocation!

And now, you're going to understand why I want to move to Japan!

A Japanese invention which allows you to have your business card imprinted on a peanut!!

I found this product on a funny website: www.pinktentacle.com

I am not convinced the product is efficient to have new business partners! (your business card can disappear in someone's stomach!!)

But let's see what we can learn about this product:
Article from www.pinktentacle.com

To read the continuation of this fascinating article, click here

I'm sure you do the same as I do - when you have a piece of bubble wrap, you MUST pop the bubbles out of it. I like the feeling... haha!
But not easy to walk around with a large piece of bubble wrap.


So, a Japanese company invented this small bubble wrap keychain, you can pop the bubbles as many times as you want !
Easy to convert to an anti-stress promotional product once you print a logo there.

Editorial Presença, in order to promote several books for Father's Day, with the following slogan's campaign : "Because your father doesn't like flowers - The taste for reading", structured its campain 3 ways:

1. Flowers were placed in the city in places such as parks and public benches.
2. A promoter was giving flowers in the street while another was passing out flyers. The flowers were given mainly to men.
3. Bowls with bookmarks were placed in the city.

Agency: Torke Stunt
Source : www.invisiblered.blogspot.com An excellent blog about street marketing!