Usually, the so-called Guerilla marketing seeks the same goals than the classical marketing, but it uses other means, like a guerillero! This kind of Marketing wants to catch the attention with actions and ideas out of the ordinary, stunning, original and always great. All this at a low cost!

At the beginning, Guerilla Marketing was a method mostly used by the Small businesses to live through the big businesses. They were carrying out a real anti-marketing in order to obstruct the competitor in his business.

Along with time, the guerilla marketing has become an option and a strategy, not only for the Small Businesses but also for the big ones. The courage to present something non conformist, awsome but simple is the plot!
Guerilla Marketing is concentrated on practice. Many times, decisions are directly taken by instinct. However, not every actions of the guerilla marketing are successful: hit your target with few shots is much more difficult than to shot with rapid fire!

Guerilla Marketing is standing out by the following caracteristics:
 ● Unusual promotional statements
● New promotional means
● Relatively low costs
● Creativity and few rules
● Great impact on targeted people minds.
● Tends to fuel conversations and create controversy
Source: Portail PME SUISSE

Some examples of Guerilla Marketing: