Promotional Product International

Did you ever hear about the APPA ? For sure distributors in Australia and NZ did, but I'm quit sure that Europeans and Americans never did. Here is a small list with the main organisations and associations dealing with promotional products.

To read the continuation of this fascinating article, click here

TREVOSE, PA – June 24, 2009 – The Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, announced today the launch of pay-for-placement advertising on its network of LogoMall websites.

Pay-for-placement advertising boosts sales and product exposure by placing relevant products, such as best-sellers and new and innovative items, at the top of product search results on LogoMall websites. The program helps buyers quickly narrow their search and place orders with distributors faster.

LogoMall websites are used by ASI distributors and suppliers to market over 300,000 promotional products to buyers online, and the network of sites received over 800,000 visitors last month. LogoMall also harnesses the shopping engine technology used by Borders, Home Depot and Wal-Mart.

To read the continuation of this fascinating article, click here

I live in France, I love to eat and drink, so of course I know about the cholesterol problem. Each time I met my Doctor he warns me about it.

But many people ignore the danger of cholesterol. Coronary diseases are the main cause of death in Portugal. More than 37,000 deaths every year in a country with a population of only 10 million people. High blood cholestorol is a big risk factor. Secretly replace regular straws of some selected fast-food restaurants around the country for clogged ones, simulating the effect of an artery blocked by cholestorol. By trying to use them and not being able to, customers would then look at them and discover the message written along the side: "High blood cholesterol will do the same to your arteries. Watch what you eat. Ministry of health".

Agency: Fischer Lisbon, Portugal.

Via Direct daily

Interview with Kyle Smith, director of one of the leader promotional product companies in AUSTRALIA: Boost Promotional Products


Kyle, we are really enthusiastic to know more about your company and your market.
Thanks a lot in advance for your cooperation !!

To read the continuation of this fascinating article, click here