Promotional Product International

The most viewed entries for May 2007 on this blog are :

Visiting the Hong Kong premium and gift fair

ASI show 2007 in Philadelphia

4 things I wish I'd known before ordering promotional products.


Thanks for visiting us !

Finally summer is coming!

Sun, beach, tanned and oiled bodies...

It's the ideal period of the year for the Promotional Temporary Tattoos!!

Choice is as wide as our range:

Our standard Temporary tattoo, extremely low cost per unit, can be completely customized in full colour imprint, as well as all "special effects" tattoos:

The Glow-in-the-dark tattoo:
Perfect for Evening events, Nightclubs and bar promotions

The Scented tattoo:
It works great for scented products or services by releasing brand aroma to create name recognition.

The glitter Tattoo:
Which add a flashy element to your next promotion.

But I must admit that my favorite tattoos are the Thermocromic and the Photocromic.
If you are curious of these tattoos effect, do not hesitate to visit our website:www.temporary-tattoos.eu

Our Temporary tattoos are high quality, full colour imprint, but above all, they are completely safe.
Our tattoos are non-toxic, hypoallergenic and FDA certified.

It's also the guaranty of a successful communication:
This product is a perfect giveaway, ideal for product launches and in many other occasions.

I have to say that I love this product, it's high quality and very cheap. Therefore, I encourage you to see our success-stories.

You should try it for your next communication, it will work.... It always work!

Millions of them are sold worldwide, for sure you've seen them or even wore of bought one of these silicone wristbands.







But how are these silicone wristbands produced? Here is a tour with photos of our factory to show you where these popular wristbands are manyfactured.

To read the continuation of this fascinating article, click here

Editorial Presença, in order to promote several books for Father's Day, with the following slogan's campaign : "Because your father doesn't like flowers - The taste for reading", structured its campain 3 ways:

1. Flowers were placed in the city in places such as parks and public benches.
2. A promoter was giving flowers in the street while another was passing out flyers. The flowers were given mainly to men.
3. Bowls with bookmarks were placed in the city.

Agency: Torke Stunt
Source : www.invisiblered.blogspot.com An excellent blog about street marketing!

Just received a mail from my friend Lucas from AMP in Italy. He just launched an original Christmas card, which gets litterally covered with snow after a few hours…you got to see it to beleive it!
It astonishes me that He had such a good idea... maybe he did copy it !! :-)


For more information : www.ampteam.it

Hong Kong trade fair! Yes, I know it's been already three weeks ago since I returned from the Hong Kong Premiumd and Gift Show, but unfortunatly I didn't have time to write about it. It's a pity because the fair was worth a long review here, on this blog ! This year again, I found many new and interesting products there.

The fair is big, about 4000 exhibitors from 38 countries are showing their products. The fair is big, about 4000 exhibitors from 38 countries are showing their products. The fair is very well organised, a pleasure after the Guanzhou labyrinth. Each hall has it's specific items and exhibitors and there is a lot of staff around to guide the nearly 30 000 visitors to the right places. This year, I really felt that the organisation was making a big effort to guide buyers to the right spots. At the entrance of each elevator at a new floor visitors’ badges are scanned again, i supose this will help the organisation for future years to become even more efficient. Out of the many trade shows I visited this year, this fair has the best organisation for sure.


Featured products include advertising gifts, pictures and photo frames, ceramic gifts, silverware, consumer electronics, stationery, corporate gifts, toys and sporting goods, fashion jewellery and accessories, travel goods, watches and clocks, general gift items, paper and packaging, and party and holiday decorations.

For the first time, exhibitors from Pakistan have put together a group pavilion.

Visitors are of all kinds, importers, distributors and final clients like Coca Cola, Carlsberg Brewery, Christian Dior and Moet Hennessy come to the fair.

The website of the Hong Kong premium and gift show : Premium and gifts

Using eco friendly products for promotional use is becoming more and more populair in Dutch society. One of the reasons I think is that especially The Netherlands is dealing with a rising sea level. 2/3 of the nation is actually below sea level. A systems of dikes and pumps keeps the water out. However, this will become more and more difficult as the level is rising.
Because of the nationwide discussion about the environment, certain companies can benefit from this discussion about global warming.



Group 1: environmental groups
Off course the first group you think about are the environmental groups like Greenpeace and Unicef. It’s almost a must if an eco friendly option is available for a mousepad, a pen or a mug to use it for promotional use. Non-eco stuff is not an option then.

Group 2: “normal” companies
A new group of companies that uses ecofriendly products are the normal industrial companies. They use recycled items to raise public awareness about their brands.

An example is Coco-mat, an international retail company selling natural products like furniture, curtains, made from natural materials. They bought at www.zintuig.nl some ecopens made from recycled paper.

Another company aiming for global warming attention is the national retailer BCC. On their website www.groenestekker.nl they give advice about energy consumption of their products. With stickers on washing machines, dryers, hifi sets etc, etc, they want awareness about global warming and off course give the BCC image a nice boost.

Examples of good eco-friendly promotional products.

More and more productgroups become available wich are friendly for the environment.

• eco-made t-shirts
• eco-made pens and pencils
• eco made desk paper products
• eco-made coffeemugs

Posted by Jasper Martens from Zintuig Media in Holland
For the USA visit www.empirepromos.com

You didn't visit the ASI show in Philadelphia ? No problem, Tim Andrews , president of the ASI shares with you some of the great new products and trends that we're seeing in the ad specialty industry this year. You can see them in the video from the show floor below.

To read the continuation of this fascinating article, click here

Henk : Dear Tetsu, Could you please give some short feedback about your company, I learned your company is working since 1984 in Premium and gift business ? Does your company import products from China, or do you source from US suppliers ? For which major corporations does your company work ?
Tetsu : Although most of the products we sell are made in China, we work with trusted intermediaries in the United States to procure the imports. Some of our suppliers import the items directly from China on our behalf. Others buy the products and imprint them for us as needed.
Our company has worked extensively with many major corporations and nonprofits during the twenty plus years we have been in business. These include: American Express, Barnes & Noble, Citicorp, Prudential Investments, the United Nations, MTV, OppenheimerFunds, Universal Motown Records, Young & Rubicam, Elsevier and Continental Airlines.

Henk : Are your clients mainly based in New York or do you also serve clients throughout the US or even abroad ? Your website is very complete, and it seems easy to order online. So I suppose you get orders from all over the US ?

To read the continuation of this fascinating article, click here

Who ever dreamed about owning an exceptional, luxurious car?

An Alfa Romeo, Aston Martin, Rolls Royce or others of those masterpieces with leather interior!
(I am speaking mainly to men, who treat and consider their car better than their wives!)

Today can be the day when you dreams come true!
Today you can afford the luxury of a Rolls Royce at the price of a second hand car!!

HOW ? Thanks to a small promotional product:

To read the continuation of this fascinating article, click here

Right now the Horizon Group has 5 differents blogs dealing with promotional products :

• www.ppiblog.com
• www.blog-objets-publicitaires.fr
• www.blog-articulos-publicitarios.es
• www.blog-oggetti-pubblicitari.it
• www.relatiegeschenken-blog.nl

Soon a German and Turkish edition will be added! And, at the end of 2007, a Portugese blog should be online.

After more than 20 hours of traveling, here I am in Guangzhou ( Canton ), China. Guangzhou is changing year after year, more and more brandnew high buildings, more and more infrastructure, large roads, viaducts and so on.
10 years ago it wasn't that easy to find a restaurant here, now you see the neonsigns everywhere and you can eat in Italian, French, Indian restaurants everywhere. Of course the refined American kitchen is also available under many golden arches. A friend just told me that 70% of all the cranes in the world are in China, this number sais enough about the way the country is changing.

The Guangzou fair is huge, estimate is 200 000 / 300 000 visitors from all over the world and an overall turnover created on the fair itself for 28 billion USD.
In the halls with Household items I found a few intersting products for the gifts and premium market but there is not a specific section for gifts and premiums. The fair is devided in two halls, the old and the new building, the old one is a similar to the grand Bazar of Istanbull where you get lost so easily. The second building is ultra modern, extremely well organised.

For more information about the Guangzhou fair : www.cantonfair.org.cn