30 Mar.
10:01 posted by Henk KROON / Interesting Market information
Advertising Specialty Sales Top $18.6 Billion in 2006

Advertising Specialty Institute® (ASI) in the USA, released results of its annual advertising specialty industry sales analysis, indicating that revenues topped $18.6 billion in 2006 - up 4.5 percent from 2005 and that’s a new record.
Spending on advertising specialties was almost twice as large as internet display advertising, nearly five times greater than outdoor advertising and more than cable TV advertising* for the same period and outpaced the 3.4% growth rate for the United States GDP.
The exclusive annual analysis, conducted by ASI, shows that growth in 2006 was driven by a healthy economy in North America and by increased interest from businesses in using advertising specialties as an alternative to other forms of advertising and as an integral part of their marketing campaigns.
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Keywords : ASI, market information, promotional products trade show
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