Promotional Product International

Is the PSI show in Düsseldorf still THE meeting point for European distributors, importers and producers of promotional products. Did the PSI show loose it’s initial power ?

Interview with the director of the PSI, Sabine Geldermann. The PSI in Düsseldorf is a “members only” trade show for promotional products ?

January 2007 will be the 45th edition of this successful show which can be qualified as the biggest pan European trade show in the industry.

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Some distributors of promotional product do also visit toy fairs, indeed sometimes new ideas are found on these fairs. The spanish association of manufacturers of toys keeps a good and complete list of the important toy fairs worldwide. Click here to see the list : AEFJ list of trade fairs

Beginning this weekend, Compton residents can exchange their guns for gifts -- no questions asked -- as part of a city-sponsored endeavor to reduce violence.

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A bank wants to give away a corporate gift? See which innovative solutions professionals from all around the world propose for the November case study. A national Bank wants to offer a present to their corporate clients for the end of the year. (company managers, financial directors ) The last 5 years they’ve offered a hard board calendar. This year they would like a more innovative promotional product to surprise their clients. Their budget is between 2 and 3 euros (USD ) per piece. Quantity: 15 000 pieces.

Which item will you propose and why?
Solution from Spain
A bank must show security and trustfulness to such clients, I would propose to give a present suggesting to their corporative clients to relax while they make their investments growing...
A high gram beach towel with the bank logo in jacquard, or a leather neck-pillow for plane travelling fits in the budget.
Note : A distributor is more than a merchandising seller, he must behave as a promotional assessor, when you visit a fair, open your eyes looking for ideas, not only profitable items...
Till nex ttime ----
Horacio Placenti Reclamstation Barcelona

To see all the solutions from the different countries click here : corporate gifts for banks

A bank wants to give away a corporate gift? See which innovative solution professionals from all around the world propose for the November case study. A national Bank wants to offer a present to their corporate clients for the end of the year. (Company managers, financial directors) The last 5 years they’ve offered a hard board calendar. This year they would like a more innovative promotional product to surprise their clients. Their budget is between 2 and 3 euros (USD) per piece. Quantity: 15 000 pieces.

Which item will you propose and why?
Solution from France

Isère Publicité doesn't propose one single corporate gift for the manager or Financial director but proposed a small package of promotional items which the receiver will distribute to his colleagues in the office. A box with 10 or 20 small Winnies, also called Wuppie or Weeple, in different colours and shapes.
Each person in the office will be able to choose the one that fits best to his personality, a golfer, a football fan, a tennis player, a skier, a ladybird etc. The distribution of these items in the office will create a commotion around the bank's promotion.


To see all the solutions from the different countries click here : corporate gifts for banks

A bank wants to give away a corporate gift? See which innovative solution professionals from all around the world propose for the November case study. A national Bank wants to offers a present to their corporate clients for the end of the year. (Company managers, financial directors) The last 5 years they’ve offered a hard board calendar. This year they would like a more innovative promotional product to surprise their clients. Their budget is between 2 and 3 euros (USD) per piece. Quantity: 15 000 pieces.

Which item will you propose and why?
Solution from the Netherlands
Zintuig would like to propose a luxury decision maker engraved with the logo of the bank.
A heavy metal piece on the desk of every financial director, it's a fun gift but with a serious undertone. It looks nice and is very exclusive so the bank can count on years of visibility on every desk, and with the engraving on top the bank will be sure they will be "looked at" when important financial decisions are made!
Direct links to our dutch- language website:www.zintuig.nl

The see the solutions proposed from other countries for this case study click here : corporate gifts for banks

Promotional Flexible Fridge Magnets have become a real success story.
Sales are increasing dramatically as more companies realise that as more shapes and ideas are created Fridge Magnets can be matched to any promotional theme or advertising campaign.In other words they are low cost and very versatile .
With full colour print and a huge range of relevant shapes for any business ,Fridge Magnets ensure that your important information details remain in full view for a long time .Shapes include Delivery Vans ,Telephones ,houses,Recycle Bins,Teddy Bears,Wine bottles,Warning Triangles,Computer Screens,Credit Cards,Cartons,Oil Delivery Wagons ,Heart,Circles,Squares,and Rectangles.

They are great for displaying Emergency Telephone numbers for Plumbers ,Electricity ,Gas and Water Suppliers ,Electricians and Insurance companies.

Magnets are ideal to be used as Business cards and these can also have a relevant shape to match a business. The most recent ideas include Magnets printed with a Calendar, Magnets with an additional Plastic Clip to hold important Memos or messages, Magnets with a sticky pad or Temperature gauge attached. Flexible Magnets are very suitable for Restaurants ,Sports clubs,Gymnasiums, as a souvenir reminder of a great time . Special shapes are easily achieved and production quantities start as low as 500 pieces.

Some reliable sources for fridge magnets :
For Europe : www.horizonsources.com
For south America : <www.horizonsources.com
For Northern America : www.themagnetgroup.com

This is the promotional product for Christmas that will be hung for sure in the tree or somewhere in the office. "Bush wishes you a merry Christmas" or any other, more realistic and peaceful message can be printed on the ribbon.

These furry little folks are knowd as Winnies, Weeples or Wuppies. This one comes with a special Christmas tree hanger on the feet.

Easy to fix and the promotional message will be in the center of any livingroom or office.

To see more characters of the wide range of Winnies click here.

The toothbrush exists in Europe since 1780 when William Addis started producing this item in Clerkenald in England. But it took more than 200 years before the promotional toothbrush came into the market. Karel Dirkzwager from Protaction4 in Holland will explain us how you can make your next promotion with this product printed with a logo or slogan.

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After making a putt, while walking to the next hole, many players take a fresh tee out of their bag...and put them into their mouth. What if that tee has some flavour?

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A nice product just launched by Moixa Energy in the UK!

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January trade shows in the promotional products industry : Las Vegas, Düsseldorf, Milan, Orlando, New York, Madrid, Cologne and certainly more.
To see the full list of trade shows with dates and links to the organisers websites just click here : List of trade fairs

1. Offering a promotional product is sending a message ! Click to read more.
2. Using a distributor of promotional products. avoids disappointments. Click to read more.
3. Using packaging for your promotional products doubles it's value. Click to learn more.
4. Being aware of the delivery time for promotional products. Click to learn more.

Where to buy quality sport socks ?

Rugby socks, tennis socks, golf socks and Ski socks, all of them can be customised, up from 250 pairs already with logos and texts. Just let your imagination go to decorate these socks in an original way.
The brand will be woven directly into the socks and a message can be added even under the sole.


For more info about sport socks :
www.logosocks.net for Europe
www.leoetlesbas.com for Canada

The Hoverclock is an innovative item which is very well adapted as a promotional gift.

The clock floats really on the air above its base and attracts the attention.

It's an excellent gift for pharmaceutical laboratories to make the link to the treatment for physical body balance of the patient.
For more information : promotional desk clock

Innovative alternative to Christmas cards
Promotional products trade shows
Why should you use a distributor of promotional products?
Why use promotional products?
Temporary tattoos

In October two campaigns with silicone wristbands for the peace in the world.

Silicone wristbands for the peace in Sri Lanka


www.lapaixausrilanka.com

Silicone wristbands for the peace in the north of Uganda


www.amref.it

To buy your own silicone wristbands : www.horizonsources.com

Hendrik Schelkes explains why the Pro Dimex trade fair is interesting for distributors of promotional items in Europe and US.

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Not more than 10 years ago an average delivery time for promotional products in Europe was minimum 4 weeks.
Artwork was sent on CD or other physical supports by post and it took near a week to get an approval on the artwork.

In the USA it changed already a couple of years ag and now companies like Magnet LLC or Prime are able to ship your custom order within 1 or 2 days.
You would expect that in such companies everybody is running to get the orders through the order and production process ? Well, I was really astonished when i visited both companies a couple of years ago, in fact nobody is running it's simply a perfect organisation with logical steps through which the orders are going.

Today this has changed a lot in Europe too, although I do not believe that we have many importers or manufacturers able to ship a custom job within 2 days.

But the presure is higher and higher to reduce the production time. Our sales departement get's inquiries each days for extremely short deliverytimes.

I really believe that the future in the european market belongs to those companies who will be able to deliver in shortest time.

Delivery time becomes even more important than cost.

Learn more about the Greek gift and premium market. Interview with Katerina Gizoti from the Doron company in Greece.

I'm adding her photo for you to understand why it's such a pleasure for me to interview her. :-)

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A quick test : Keep your eyes on the screen and tell me which brand or logo is printed on that promotional pen you got on your desk !
I made the test here around me, 8 persons out of 9 didn't know it. And most of them had although used the pen for several days or weeks.

Is this bad news for the industry ? :-)

May be you should try different pens ?

Most of you know these Noisemakers called Tap taps, also called Bangers or bambams. But did you ever see all the different shapes available for this item ?

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Easy to understand what it is, a sock with a logo.. sure, but it 's much more than that !

It's a way to promote a brand, to vehicle a website, suprise a client with an original gift.

Logo socks can be used in post mailings, you can separate the pair, send one sock along with the first letter and the second , one week later, with the second letter. It will create a good link between both letters, and marketing people will be enthusiastic to find the right message for such a campaign.

To learn more about logosocks visit the manufacturer's websites.

www.logosocks.net for Europe
www.leoetlesbas.com for Canada

See how important brands use temporary tattoos to make their promotions. You'll really be astonished.

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