Promotional Product International

Did you ever hear about the APPA ? For sure distributors in Australia and NZ did, but I'm quit sure that Europeans and Americans never did. Here is a small list with the main organisations and associations dealing with promotional products.

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TREVOSE, PA – June 24, 2009 – The Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, announced today the launch of pay-for-placement advertising on its network of LogoMall websites.

Pay-for-placement advertising boosts sales and product exposure by placing relevant products, such as best-sellers and new and innovative items, at the top of product search results on LogoMall websites. The program helps buyers quickly narrow their search and place orders with distributors faster.

LogoMall websites are used by ASI distributors and suppliers to market over 300,000 promotional products to buyers online, and the network of sites received over 800,000 visitors last month. LogoMall also harnesses the shopping engine technology used by Borders, Home Depot and Wal-Mart.

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I live in France, I love to eat and drink, so of course I know about the cholesterol problem. Each time I met my Doctor he warns me about it.

But many people ignore the danger of cholesterol. Coronary diseases are the main cause of death in Portugal. More than 37,000 deaths every year in a country with a population of only 10 million people. High blood cholestorol is a big risk factor. Secretly replace regular straws of some selected fast-food restaurants around the country for clogged ones, simulating the effect of an artery blocked by cholestorol. By trying to use them and not being able to, customers would then look at them and discover the message written along the side: "High blood cholesterol will do the same to your arteries. Watch what you eat. Ministry of health".

Agency: Fischer Lisbon, Portugal.

Via Direct daily

Interview with Kyle Smith, director of one of the leader promotional product companies in AUSTRALIA: Boost Promotional Products


Kyle, we are really enthusiastic to know more about your company and your market.
Thanks a lot in advance for your cooperation !!

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The importance of packaging is something too many people ignore. It is a promotional tool which makes us decide, conscious or unconsciously which product we are going to buy.

For promotional product, rules are the same: an attractive packaging will make the difference when measuring the success of a promotional gift or give-away...

Well here is a new concept developed by a company who understood these rules! A promotional desk clock...presented in a can!
It's a original and new concept: a personalised clock for the desk that have to be opened like a tuna can!!!

I really like the concept: it's funny and will arouse curiosity for sure!
The world of promotional products is always full of surprises!

To know more about this promotional clock for desk: contact us

Today, we wanted to present you a very new and interesting product: the POLDER (from the contraction Pen-Holder).

Created by Orel, a unique investment firm, specialized in investing in patents of entrepreneur students having ideas in useful technologies.

Recent researches made world wide companies come to the conclusion that promotional items do not reach their maximum impact potential due to an over concentration of products in the office environment.

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My colleague made me discover a new promotional product I had never seen before:
It's the combination of a promotional pen, and a goose quill, all customized with your text or logo.
The result is a striking communication with an improbable product!

The characteristics of this product are the following:

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Summer is by far my favourite season.

It reminds me when I was a kid; My parents used to take us 3 fantastic weeks on the Atlantic coast of France.
We went camping, breaking camp each week between Biarritz and Bordeaux...

"Les Landes" was then the favourite region of my mother.
She loved the long rides to go to the beach, under the high pines forest who protects the dunes.

I still can feel the smell of the pine needles heated up by the sun...

We then spent the all day on the beach, building hundreds of sandcastles, destroying them with my father to bug my sister, braving the waves, swallowing a lot of salty water...

I think summers are the happiest memories of my childhood.

I imagine that for many people, summer holidays are great souvenirs because it a period when you forget all your worries, you just relax on a beach chair...you feel so good.

AND IT'S RIGHT AT THIS SPECIFIC MOMENT THAT OUR BRAIN IS MORE LIKELY TO ACCEPT AND REMEMBER A COMMUNICATION!

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Did you know that the promotional watches sales represent almost 2% of the total industry sales!

Mainly because it's an evergreen and pleasant promotional gift.

Well let us present you a New concept of promotional Watch: The Silicone Watch.

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Well yes, I am sorry ... but I think I seen too much...
For today I don't want to see them nor to talk about them.

What I can propose you is to immerse in the world of StreetMarketing.

I am fascinated by the ideas the creatives find to make these campaigns.
I call them "creative" but I should better say Guerilla fighters, don't you think?

Have a look at this webpage: it's name is "Conseils Marketing".
It's a French web of marketing advises. Frederic it's founder, a friend of Doc Logo, has listed more than 500 street marketing campaigns.

Come on, have a 5 minute break and go for a walk in the street of Guerilla marketing and more!





What is Guerilla Marketing? click here

When spring is coming it's the season I prefer to go jogging on the beach or riding my bike... actually, it's important, to keep in shape and at the same time to profit of the sunrays.

One very important thing to do when doing exercise is to take plenty of fluids.

But having to carry water bottles while exercising can be rather uncomfortable at the point that we often get rid of the bottle before drinking the water !

So let me present you the solution to this problem:
It's called SWIGGIES and it's a brand new and original concept: a wrist water bottle for port!

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Bangers, also known as tap-taps are inescapable items for cultural, political and sport events. If you want to support a team, a movement or a demonstration, you can make noise with your 2 sticks and show your logo through the crowd. Nevertheless, there are important points you need to know before falling into the trap and buying defective bangers.

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The 11th edition of PSI will take place on 15, 16 and 17 September 2009 at Paris Expo, Pavilion 5.2/5.3 – Porte de Versailles.

The PSI Paris is one of the european meeting point for the gift and premium market with over 250 exhibitors, 350 brands will be represented and more than 4 700 professional visitors will participate.

Here are our questions to Clémence Long, PSI Paris trade show Director:

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As several readers requested, here is the list of the main trade shows for promotional products in the world.

If you have any information about shows that I didn't list here, please let me know and I'll add them.




2009 / 2010

Europe
Wermit / Stuttgart / Germany / 18 July 2009
Home & Gift Harrogate / UK / 19-22 July 2009
Promotion expo / Jönköping / Sweden / 12-14 august 2009
Emex Switserland / Zürich / Switserland / 25-27 August 2009
Pro 9 / Amsterdam / Holland /26-28 August 2009
Europacado / Bruxelles / Belgium / 30 august-02 September 2009
Promo gift Ifema Madrid / Spain / 2-4 September 2009
RelatieZ / Utrecht / Holland / 9-10 September 2009
PSI Paris / Paris / France / 15-17 September 2009
Objets et communication / Paris / France / 17-18 Septembre 2009
Dorekthesi / Athens / Greece / 17-21 September 2009
Advertising Show / Bucarest / Romania / 30 september- 3 Octobre 2009
Sign visual communication / Madrid / Spain / 22-24 October 2009
Visuel communication / Italy / Milan / 5-7 November 2009
Ideenbörse / Nürnberg / Germany / 13-14 November 2009
VPCD / Lille / France / 18-20 November 2009
PSI Düsseldorf / Düsseldorf / Germany / 13-15 January 2010
Promotion trade / Milan / Italy / 20-22 January 2010
Promotion expo / Jönköping / Sweden / 22-24 january 2010
Werbemittelmesse / München / Germany / 26-27 January 2010 .
Expo reclam / Madrid / Spain / 26-28 January 2010
Remadays / Warsaw / Poland / 27-29 January 2010
Communiquez Textile Lyon / France / 2-4 February 2010
Communiquez Objet Lyon / France / 2-4 February 2010
Spring fair / Birmingham / Uk / 7-11 February 2010
Ambiente / Frankfurt / Germany / 12-16 February 2010
Promota / Birmingham / UK / 1-2 March 2010
Promotion Expo Rome / Rome / Italy / 10-12 March 2010
Promotion World Hannover / Germany /19-23 April 2010
Marketing Services / Frankfurt / Germany / 18-20 May 2010


North America
ASI show / Chicago / USA /21-23 July 2009
California Gift show Los Angeles / USA / 17-20 July 2009
Orlando Gift Show Orlando / USA / 25-28 July 2009
San Francisco Gift Fair San francisco / USA / 8-11 August 2009
New York gift fair / New York / USA / 15-20 August 2009
Montreal Gift Show / Montreal / Canada / 23-26 August 2009
Vancouver gift show / Vancouver / Canada / 13-15 Septembre 2009
ASI Show / Las Vegas / USA / 16-19 Septembre 2009
Neppa Fall Expo / Marlboro / USA / 22 September 2009
Neppa Fall Expo / Sturbridge / USA / 22 September 2009
Imprint Canada Show Toronto / Canada / 25-26 September 2009
Motivation show / Chicago / USA / 29 september - 01 October 2009
Portland gift & accessories Show Portland / USA / 9-11 October 2009
Orlando ASI fair Orlando / USA / 3-5 January 2010
PPAI / Las Vegas / USA / 11-15 January 2010
ASI SHOW / Dallas / USA / 1-3 February 2010
Boston gift show Boston / USA / 21-24 March 2010
ASI Show / New YORK / USA / 4-6 May 2010
ASI show / Chicago / USA /13-15 July 2010
ASI Show / Las Vegas / USA / 14-16 Septembre 2010
For the Sage Showcases please visit www.sageworld.com
For the NSA showcases please visit www.nsashowcase.com

Other countries
Sydney Gift Trade Fair / Sydney / Australia / 4-7 july 2009
Suntec / Singapore / Singapore /22-24 July 2009
Sydney Gift Trade Fair / Melbourne / Australia / 1-5 August 2009
Marketing Show Banco mer / Mexico /15-17 August 2009
APPA road show / Sydney / Australia / 23-24 August 2009
Tokyo International Gift Show / Tokyo / Japan / 8-11 September 2009
Promoturk / Istanbul / Turkey / 10-13 September 2009
APPA roadshows / Wellington / New Zealand /14-18 September 2009
Osaka International Gift Show / Osaka / Japan / 29-30 September 2009
Giftex / Abu Dhabi / UAE / 01 october 2009
Indian Gift Fair / New Delhi / India / 10-13 October 2009
Tokyo International Gift Show / Tokyo / Japan / 14-16 October 2009
Kenfair / Hong Kong / China / 20-23 October 2009
Asian promotional & Premiums Fair Mega1 / Macao / China / 20-23 october 2009
Asian promotional & Premiums Fair Mega2 / Macao / China / 28-30 october 2009
Decor & gifts / Ukrainia / Kiev / 27-29 October 2009
Asia Expo / London / UK / 25-27 January 2010
Ningbo international sourcing Expo / Ningbo / China / 3-6 March 2010
Hong Kong Electronics Fair / Hong Kong / China / 13-16 April 2010
Houseware Fair / Hong Kong / China / 20-23 April 2010
Premium Fair / Hong Kong / China / 27-30 April 2010

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No dates available yet for 2009/2010

Formal Gift Fair Spring / Tokyo / Japan / April
gift fair / Macao / Macao / october
Toronto Gift Fair Toronto / Canada / No fair in 2009
Promotional product show / Mexico city / Mexico /
Norges Varemesse / Oslo / Norway / August
Ideenbörse / Essen / Germany / No Fair in 2009
National incentive show / Birmingham / UK / no fair in 2009
Publicitaria / Buenos Aires / Argentina / October ( each 2 years )
Gifts & Premium / Dubai / UAE / no show in 2009?
PPA Canada Toronto / Canada / January
Polygraf / prague / Czech Republic / March - April
Promotional Marketing Exhibition Hall Olympia / UK / April
Direct Marketing Fair / London / UK / April
PSF forum Zug / Switserland / June
Promotions East Saagny / Atlantic city / USA / May-June
Sipremium / Seoul / Corea / March
Canton fair / Canton / China / April-may
Bangkok International Gift Fair / Bangkok / Thailand / April


Click here to see the full list of promotional product related organisations worldwide.

Man has always dreamed to be in many places at the same time...

With the new Custom World Clock, you can have the time of many different places at the same time...

You have friends, relatives or business partners living around the world and need to know time to communicate, then this world clock is right for you.

The Custom World Clock is a patent pending original invention:
It was developed by Vinh Truong, founder of www.UdesignClock.com in the US.

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I confess that I am a Champagne addict.

I take delight each time I drink a swallow of this wonderful wine: its fine bubbles exhilarate my palate, and the cooler champagne is served and, the more tremendous is the pleasure.

This drink is especially appreciated by women...

Well... we found an incredible product that enables women to open a bottle of Champagne without the need to ask a man's help!

Its name is DESCORJET and it's a revolutionary invention which allows to open a bottle without effort nor danger for eyes as the cork stay in the product! (fortunately..)

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source: www.conseilsmarketing.fr
We found this great advertising on the website of conseilsmarketing.fr


This campaign was launched in Italy to raise awareness on discrimination at work toward women when they get pregnant.
According to a survey, 52 % of women are forced to quit their job after giving birth to a child....

This is unfortunately very common in many companies, not only in Italy...One of my University friend in France was pushed to quit her job because she got pregnant... and the worst was that HER boss said she betrayed her and the company...

Oh come on !! what should we do?? stay at home and knit instead of work?

The Pocket Garden is an incredible promotional gift developped by the company Canova in the UK.

Supplied in a sealed leak-proof bag, it contains specially formulated compost and seeds that once cut open, just require water to germinate allowing them to grow a beautiful houseplant.

It's an attractive, different, innovative and effective way of getting your message in front of your target audience.

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Sources: TRENDHUNTER.COM . Trendhunter Magazine - Vincent Salera

To celebrate the 60th anniversary of the Human Rights Organization, Amnesty International used CAKEVERTISING:

On each of the Amnesty International cakes, a slice is being removed from the rest of the cake, visually separating a person from an unacceptable, unsafe situation. The tagline of the ad reads:

“You can do more than celebrate. 60 years of the universal declaration of human rights.”

I can not say enough great things about these ads.
You certainly know an ad is successful when the message you want to communicate needs no words.
The ads were created by advertising agency DDB Budapest.


More examples of Cakevertising...

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Every one knows the temporary tattoo. This funny product you can buy, or get in an in-pack promotion (magasines, packs of cereals...). Millions and millions of them are sold each year.
Everyone knows the product but do you know how they are produced?

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The LED technology (Light Emitting Diode) is probably the best revolution we've ever seen in floodlight since electricity was invented.
The uses of LED lights are innumerable, because it diffuses a powerful light and it saves a lot of energy.


The promotional pocket light "LOGOLIGHT" is an adequate gift for car companies (concessionaire, car mechanics, spare patch shops, etc.)

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Today I received following mail from the company Zintuig in Holland, one of the main actors in the dutch premium and gift market.
“Henk, our brand new website is online, it looks great and I would like to get your feedback on this website. All input is welcome.”



I know Zintuig and specially its owner Steph quit well and I’m sure he’s very proud of this new website. Let’s check together if he’s allowed to have the dream :
“I have the best promotional products website in the World”

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Tomorow, I will fly to "Madrid" to visit the promotional product trade fair: EXPORECLAM with my boss...
Yesterday, I asked DOC LOGO what would be its10 tips to visit efficiently a promotional product trade fair.

This is what he answered: DOC LOGO'S TIPS

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Every body knows the Bangers, those inflatable noise sticks used in stadiums and political events.

Now see the inflatable wave hands, they can be printed with the sponsor or club logo in any colour.
Minimum quantity is 1000 Wave hands per logo.

For more product info : www.horizonsources.com

By Sergio Luna Vargas, marketing consultant and university doctor.
(Mexique)

The colours we see everyday in shops or in the streets have a strong influence on our psychology and purchase decision.
The majority of the products and advertisements have a strong colour strategy element,, designed by specialists in this field, according to the relation each colour have with each specific product.

The physical colours we see around us are colours approved by people. The consumer decides which colours he likes and rejects the one he doesn't like. Very often, the sale will depend on the colour (of the packaging, of the product itself, etc.) as the great majority of the promotional products and ads of the market appeal to people's unconscious.

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