Featured : Why Custom T-Shirts Work so Well as Promotional Products
When it comes to promotional products there are certain staples in the industry that have been tried and tested over time. The first thing that usually comes to mind when thinking of great promotional products are custom printed t-shirts. These custom garments work so well in terms of increasing brand awareness that almost every company you can think [...] Continue reading
Featured : The Right Pen for the Job
From the first patent in 1888, the ballpoint pen went through multiple incarnations to iron out the bugs and create the reliable, ubiquitous ballpoint pen we know today. In 1945 Gilbel’s Department Store publicized their new offering, with their entire stock of 10,000 pens, priced at $12.50 each, selling out on the first day. As demand rose, further [...] Continue reading
Featured : Silicone wristbands history
Silicone wristbands were first made popular in 2004 by cyclist Lance Armstrong as a fundraising tool for the Lance Armstrong Foundation. The yellow silicone wristbands sold for this campaign were part of a program meant to raise funds for cancer awareness and research. By the summer of 2004, these yellow silicone wristbands were wildly popular, [...] Continue reading
Featured : All you need to know about the Promotional Product market!
We have almost 500 articles on the Promotional Product International Blog, which makes it more difficult to find the articles who talk about the promotional Product Market, its actors, its problems and opportunities! But we are here to help !! Here below, you will find a list of all the articles about Our industry: Continue reading » Read next
Featured : Paper Air Fresheners for the car
Everybody knows the good old Car-Air-Freshener: the paper air freshener which commonly has the shape of a pine tree. We use it too less as a promotional product, when it’s very cheap and effective to promote a message. The Paper Air Freshener for the car is die-cut to your logo’s shape, printed full colour and can diffuse the fragance of [...] Continue reading
Record Success at the bpma 2012 Pavilion at PSI Germany
posted by Henk KROON
Trade fair newsThe bpma co-exhibited alongside 8 supplier members who included: Bio Laboratories, SPS, Trade Only, Bite Promotions, I Name It, The Logo Lollipop company, Oakthrift & Dunelm Glass. Collectively over 2000 business contacts were made and over 100 product quotations were amassed by the group during the 3 day show. “We exhibited at the 2012 PSI show [...]
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Making Field Marketing a Two Way Conversation.
posted by Henk KROON
Good links to other blogsPosted by Dan from www.searchlaboratory.com Field marketing has traditionally been a one way experience. You show up with a portable display, some samples and promotional products to hand out and hope that enough people remember you. However there are increasingly more and more options to not only show your product and service but to actually engage [...]
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Why Custom T-Shirts Work so Well as Promotional Products
posted by Henk KROON
Case studies, featuredWhen it comes to promotional products there are certain staples in the industry that have been tried and tested over time. The first thing that usually comes to mind when thinking of great promotional products are custom printed t-shirts. These custom garments work so well in terms of increasing brand awareness that almost every company you can think [...]
Continue reading
The Right Pen for the Job
posted by Lorene
featuredFrom the first patent in 1888, the ballpoint pen went through multiple incarnations to iron out the bugs and create the reliable, ubiquitous ballpoint pen we know today. In 1945 Gilbel’s Department Store publicized their new offering, with their entire stock of 10,000 pens, priced at $12.50 each, selling out on the first day. As demand rose, further [...]
Continue reading
Press release – bpma Student Design Award winners
posted by Henk KROON
Send us your infoPress release – bpma Student Design Award winners Now in its second year, the bpma student design competition attracted a record 150 entries mostly from leading Design University, Brunel. The competition aims to find exciting new ideas for promotional products. Judges Gordon Glenister, bpma, Simon Edwards, 3M (sponsor), John Travis, Will International [...]
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Time for New Calendars
posted by Henk KROON
About promotional productsPosted by Rigette Saycon at mouseandman As 2011 winds to a close, it’s time to start penciling in important dates on the 2012 calendar. Logo’d Gear offers a wide variety of calendars to fit every need. For keeping a logo and contact information someplace that’s easy to find, nothing beats a magnet calendar. Simple rectangles come in [...]
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The power of promotional products
posted by Henk KROON
Case studiesPosted by Dane Cross from www.marlerhaley.co.uk We all know that Roller banners and Pop up stands grab people’s attention at exhibitions and events. For a business to succeed, it’s important for their brand to be widely recognised and its services to be clearly communicated wherever possible. One method of doing so is through promotional products, [...]
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Silicone wristbands history
posted by Henk KROON
featuredSilicone wristbands were first made popular in 2004 by cyclist Lance Armstrong as a fundraising tool for the Lance Armstrong Foundation. The yellow silicone wristbands sold for this campaign were part of a program meant to raise funds for cancer awareness and research. By the summer of 2004, these yellow silicone wristbands were wildly popular, [...]
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How branded promotional products put your logo to work by improving brand awareness and customer loyalty
posted by Lorene
Case studiesThe use of promotional products is a well-established thread in the marketing mix. Anyone who has ever visited an exhibition or trade show is more than likely to have come home with some branded promotional products – probably in a branded carrier bag, too. And there’s a wide variety of promotional products to choose from : starting with more [...]
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Rugby world cup 2011 merchandising
posted by Lorene
Case studiesHey guys, it’s time to support your team!!! For this, all the national federations have their range of merchandising. Of course, you have to wear the traditional tee shirts, caps, and scarf with the colors of your team. That’s the minimum. Just like drinking your tea in the “rugby world cup 2011” mug. But the sport merchandising is a market [...]
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10 most read promotional product posts of august 2011
posted by Henk KROON
Best of the BlogHello everybody, here is the top ten of post that visitors did read in August 2011 : quality control of promotional goods top 10 problems asi study promotional products beat prime time tv 8 fatal marketing errors silicone wristbands with balls how to mess up an order of promotional products silicone wristbands uk promotional products trade shows how [...]
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Silicone wristbands with balls !
posted by Henk KROON
Product of the monthWhen Nicolas from the USA did sent me an email with his project for 3D silicone wristbands I had to look twice at the drawings to be sure I understood well what he wanted me to make for him ! Silicone wristbands with a well identified pair of hanging balls ! From the mail I understood it wasn’t a joke at all, but an extremely serious project and [...]
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When Famous brands use street marketing
posted by Lorene
Case studiesYou have to do some building work for your shop but you’re afraid it makes go away your client ? Don’t worry, street marketing is here to help you ! Louis Vuitton and Nespresso found a way to boost their communication. In 2007, Vuitton Champ-Elysées shop concealed the building work thanks to a giant trunk, the most famous product of the luxury [...]
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PREMIUM SOURCING PARIS
posted by Henk KROON
Trade fair newsThe meetings for promotional product, business gift and textile industry in Paris. As partners in the publishing domain since the end of 2010, and following the merging of the European Sourcing Mag and C!mag magazines – which has since become the only trade magazine targeting an audience of promotional gift and promotional garment retailers – [...]
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Quality control of promotional goods: top 10 problems
posted by Henk KROON
Case studies, Interesting Market informationImporting promotional goods is a risky activity. Purchasers are often in contact with tens of different suppliers located in developing Asian countries. To make matters worse, they often select suppliers on the basis of price alone. This is a recipe for frequent quality problems. We have performed thousands of QC inspections on promotional goods, and [...]
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Where is our passion for flair ?
posted by Lorene
About promotional productsArticle written by Joanna Wiseberg from Canada. A couple of weeks ago I met a colleague at Starbucks on Richmond St in Toronto for a coffee to discuss the launch of his new company. The topic of style and branding was discussed in depth and how important it is to the lifeblood of a company. We came to the conclusion that without a strong brand or unique [...]
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Weepuls and Logobugs Messenger bugs Fluffy bugs
posted by Henk KROON
Low costI don’t think there are many products in the promotional product industry that did get so many differents names ! Here are just some I found in the UK: Logobugs, Logo-bugs, Messenger Bugs, Promo Bugs, Fluffy Bugs, Furry Bugs, Weepuls, Billbos, GB1, Budget Bugs, Handy Bugs, Promotional Bugs, Flumps, Original Bug, Ad Bugs, Ad-bugs, Shaggies, Novelty [...]
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Silicone wristbands UK
posted by Henk KROON
Product of the monthWho didn’t see this product yet? Colorfull silicone wristbands with a message or logo. Many suppliers in the UK propose this product, some are cheap, some are serious, and only a few are cheap and serious as well. How can you determine if a supplier of wristbands is serious ? If the supplier only propose you a restriced quantity of available [...]
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Ergonomic mouse pad with wrist rests
posted by Lorene
Case studiesArticle written by Angelique the 3rd of May The mouse pad ergonomics is highly important. Carpal tunnel syndrome is at the top list of the work diseases ! 18 % of the mouse pad Internet researches concern this topic ! Does the promotional mouse pad market suggest some solutions ? Some manufacturers suggest personalized mouse pad with cushions which [...]
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Invisible promotional products ?
posted by Henk KROON
Sizzling specialsHi everybody, It’s friday afternoon, We’ll have a nice sunny week-end starting in a few hours so let’s have a look all together at a funny invisible promotional product ! I received the information from Scott Amron, an email with the title » invisible money clip » proposing us to post an article here about the [...]
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RemaDays Europe – European Days of Advertising Gifts
posted by Henk KROON
Trade fair newsRemaDays Europe 2012 is a unique fair event for the advertising gifts sector. Our exhibitors are manufacturers and importers of advertising gifts, suppliers of machines and the sector media. Our visitors are mainly distributors specializing in the sector of advertising gadgets and gifts, all other companies offering advertising services and advertising [...]
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All you need to know about the Promotional Product market!
posted by Carletti mathilde
About promotional products, featuredWe have almost 500 articles on the Promotional Product International Blog, which makes it more difficult to find the articles who talk about the promotional Product Market, its actors, its problems and opportunities! But we are here to help !! Here below, you will find a list of all the articles about Our industry: » Read next
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There is a Winnie for everyone
posted by Beatrice Briand
Non classé, Product of the monthThe Winnies are some sweet promotional plushes you can use for almost any kind of promotion! Seriously, this little giveaway can adapt to any company, any purpose, any target… It exists many different models and the best I can do is give you some examples of how you can use them: This scotsman winnies can be a good giveaway for Travel agencies [...]
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What for impact has a goody bag on marketing ?
posted by Henk KROON
Interesting Market information, Unusual products, Using Promotional products?Article from Michael Crooks from Crooks Advertisng Alliance in the USA Effective Goody Bag Marketing Goody Bags may be one of the most powerful promotional marketing opportunities available to you. It’s certainly one of the most overlooked and under-utilized. The « Goody Bag » is that bag-full of « goodys » [...]
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Vector Art and the promotional products…
posted by Carletti mathilde
About promotional productsWhen you join the promotional products industry, some of the first terms you hear are vector art and digitizing. In the promotional products industry, prepress services like vector art and embroidery digitizing are as important (if not more) as promotional products, themselves. After all, the reason companies choose to add promotional products to their [...]
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Paper Air Fresheners for the car
posted by Carletti mathilde
featured, what\'s hot ?Everybody knows the good old Car-Air-Freshener: the paper air freshener which commonly has the shape of a pine tree. We use it too less as a promotional product, when it’s very cheap and effective to promote a message. The Paper Air Freshener for the car is die-cut to your logo’s shape, printed full colour and can diffuse the fragance of [...]
Continue reading
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