Promotional Product International

Today, the 9th of May, it's Europe Day!

Above all, it is a day to pay tribute to all the European Union's citizens.
Why on the 9th of May??

Because it makes reference to the 9th of May 1950. That day, the International Press was invited by the French Foreign ministry to the Clock Show, at the Quai d'Orsay, for a communication of the highest importance.

The first lines of the Schuman Declaration of 9 May 1950 were jointly written by Robert Schuman, French foreign minister, and his assistant and friend, Jean Monnet.

This declaration was calling France, Germany and other European countries to pool together their coal and steel production as "the first concrete foundations of a European federation", in the aftermath of WWII!
This proposition was broadly accepted, and the 9 of May 1950 was the first move towards the creation of what is now known as the European Union...

It's during the European Council of Milan in 1985, Heads of State agreed upon commemorating this date each year, through a "Europe Day", created for all the European Union's citizens. (source: Europa.eu)

End of the cultural minute!

Talking about Europe, The PPI Blog will publish online very soon an article about the figures of the European market of promotional objects, created with the help of Sabine Geldermann from the association PSI Düsseldorf. This article will also attempt to explain why it is so difficult to gather data about the European market, whereas in the USA, figures are published each year...

I wish a good day to all the European citizens!

Shortly after the first snow fall in Calgary, Canada, the Calgary Farmers Market has organised a great promotion to remind consumers that they can find fresh products during the Winter season: red apples were hung from bare trees in pedestrian areas.This great advertising campaign is signed Wax Calgary, Canada.


Such a campaign is always positive because everybody loves to receive promotional food items, especially a fresh healthy snack like apples!

To read the continuation of this fascinating article, click here

Here is the new concept of Honda : a letter that grows. With this idea, Honda wants to raise the green credentials of its lawn and garden equipment, reminding its customers that its products don't damage the environment.

To read the continuation of this fascinating article, click here

PPiBlog won't be working this Friday l

After Thursday's bank holiday, we'll take a 4 day week end!
We'll come back on Monday full of energy... Have a nice weekend!

If you are looking for an original promotional product or gift that your customers will surely remember, here is something for you: “Logosocks". The idea of this product is to have your logo represented on a pair of socks that you will give to your customers, employees…
If you want to be fashionable and original, this article is definitely for you.

To read the continuation of this fascinating article, click here

In the Olympics, medals are awarded to the top three athletes: Gold, Silver and Bronze. In a horse race, prizes are also awarded to the top three performers: Win, Place and Show.

But in promotional products sales, there is no prize for second place. We either make the sale and create a new client for our business or we don't. Create a new client for your business, and in addition to the satisfaction of a job well done, you will also get the following benefits:

• The ongoing revenue that comes from reorders
• The ongoing revenue that comes from additional orders from that client
• The ongoing revenue that comes from referral business from that client
• The ongoing revenue from the business and referrals generated by those referrals

Do the math and see that each new client represents much more money than just the revenue from the initial sale. It represents ongoing revenue that can benefit you for the life of your business. But when you fail to create a client, you get none of that!

This quote was sent to me by David Blaise from the USA, visit his website it's worth a look : www.topsecretswebsite.com

Bangers, also known as tap-taps are inescapable items for cultural, political and sport events. If you want to support a team, a movement or a demonstration, you can make noise with your 2 sticks and show your logo through the crowd. Nevertheless, there are important points you need to know before falling into the trap and buying defective bangers.

To read the continuation of this fascinating article, click here

It's well known, the key for your communication success lies in the repetition of your promotional message.

Here we have an example of repetition: a company which reiterates year after year the same promotional gift and in this way, increases its promotion value:

This company is Dantz , a software producer, which each year, offers crystal glasses printed with bright logo in the "Macworld Expo".

An excellent idea for compulsive collectors, but above all an excellent way to strengthen their brand awareness.

Cheers!

SOURCES: Everybody loves stuff free stuff

It can be found in different shapes, sizes, materials and can be used in various ways.
In this article, we will focus on the limber promotional magnet.

1°) Statistics
A European study discovered that a family opens and closes her fridge in average 25 times a day, which represent nearly 10 000 promotional impacts per year.
This converts the promotional magnet into the most efficient and the most affordable marketing support thanks to its low cost.

To read the continuation of this fascinating article, click here

Sandrine Balaguer is giving us some news about European Sourcing !!

For those who are not aware of "europeansourcing", it's a Mega on-line database,www.europeansourcing.com.

Genuine search engine of promotional objects and business gifts, listing more than 1500 catalogues of European suppliers...
Its goal: To connect the promotional product market actors in Europe, while respecting everyone's working habits and culture.

What's new about European Sourcing??
Interview between DocLogo+ and Sandrine Balaguer:

To read the continuation of this fascinating article, click here

In Thailand, the advertising agency McCann Erickson Bankok created the concept of fish leaflets for a supermarket.

The customer picks up a fish and receives a 15% discount for fresh fish in the supermarket.

The funny thing is that these leaflets look like lively fish swimming in the ocean and therefore perfectly transmit the message: "Fresh Fish everyday".

To get your coupon, you simply need to go fishing.

Agency: McCann Erickson Bangkok, Thailand.

Source: directdaily

What is "Guerilla Marketing" ?

According to Isaac Belmar, expert in Marketing and Communication, the Guerilla Marketing is a marketing philosophy which is defending a non-traditional use of the media... Actually, its technique is to add another element to the media: a different and innovator one, which have a strong impact on the target appeal.

The key of Guerilla Marketing is to catch the attention... Which is possible if you manage to differentiate yourself from the dozens of competitors who are struggling to fill their clients' mailbox with tasteless promotions...

To read the continuation of this fascinating article, click here

With its “drinking water project”, the World Health Organization has carried out a great fund raising operation.


The object: a symbolic glass which highlights the importance of access to clear, drinkable water for children in Afro-Asian areas.


The concept: a skinny child is printed on the glass and when the water fills it, by the effect of refraction, the child begins getting fat. It reflects the idea that “having water to drink, his health will improve”.


Within one day, the organization collected RMB 153 200 (about 13850 €). This promotional campaign is signed JWT Beijing, China.

With the great slogan "at JWT, we believe that advertising needs to stop interrupting what people are interested in and be what people are interested in", the international communication agency clearly expresses the essence of advertising which should become something that people want to see rather than something disturbing.


For more information on the WHO promotional Glass :
World Health Organization New Media

Source: directdaily.blogspot.com

Mercedes, in charge of the Spanish blog is the first to introduce us a unique and revolutionary tool that definitely can replace your traditional scissors and cutters : this promotional product is called the "Magic Cutter™".

To read the continuation of this fascinating article, click here

After the Street marketing era...comes the "Beach" marketing time!

The Australian communication agency Rapp Collins dealt with the promotion of the fantastic documentary series SHARK WEEK, exclusively broadcasted on AUSTAR’s Discovery Channel.

During a complete sunny week of January, the crew scattered numerous "damaged" surfboards on Sydney's prestigious beaches.

The sharks' teeth mark is doubtlessly what caught the attention of onlookers in swimsuits...

And it's another successful communication!

Source:Directdaily-blog

Here is the puzzle concept of the flip-flop brand Havaianas: when leaving home in the morning, you simply slid your feet in your Havaianas flip-flops.

This limited-edition welcome mat has two advantages:

• It will brighten up your entrance floor with sunny colours.
• Allow you to find easily your shoes in the morning when you are in a rush.
  
• Because your Havaianas flip-flops are perfectly impervious, you can keep your mat either inside or outside.

At the end of the day, your favourite game will be to piece your puzzle together until the next day!

Source: directdaily.blogspot.com

Here is the latest article from Mickael Merry Crooks, a 23 year advertising veteran in the US and a devoted writer of our BLOG!

Come on Michael, please us one more time!!!

You know that guy that comes up with an idea that causes you to roll your eyes ? I'm that guy. I've caused more eyes to roll than a potato farmer.

I recently caused an eye-rolling episode for a local florist . I was holding a huge, soft rubber fist that serves the promotional market as a 20oz beverage holder, primarily in sports settings. I said, "What do you think, Jim? It's the Fistful of Flowers bouquet."

He rolled his eyes. His wife rolled her eyes. Why? Because, in their mind, flowers go in vases and baskets — not in big fists. After some prodding, they agreed to put arrangements in the fist. Suddenly, they realized the marketing value of themed arrangements and their ability to appeal to specific circumstances and situations in people's lives. This insight will help separate them from the rest of the florists in town.

Often my ideas are initially outside of people's comfort zone because I employ "Use Re-Invention" thinking. I simply reinvent how something is used. For instance, if I say, "Hey, let's put this tire on the car" you'd probably go along with it. But what if I say, "Hey, let's use this tire to grow potatoes." You may roll your eyes, even after I tell you that I know it works — because I've done it!...

To read the continuation of this fascinating article, click here

High color, very useful and cheap, these bookmarks will strengthen your brand visibility coz your logo will be etched in the foam and not only printed like it's often the case with the other products.

You must know that you can entirely customize the shape of the foam thanks to the laser cutting, which give lots of possibilities to the marketing creatives! According to the market leaders, who are really confident in this product, we are faced to a promotional object efficicient, very cheap and which will quickly reach a real success! You should know that it's available from 250 units.

For more information: www.horizonsources.com

There are hundreds of ways of putting your promotional message across at a tradeshow or a promo event. Among them are methods as exotic as setting up a light show with multi-colored laser beams playing with your logo and slogan on walls and floors or of the trade show hole; or having some hot models (with large imprinted logo, slogan on those scanty pieces of clothes that cover their bodies) to stand in your booth or walk around the hole, handing out your promotional gifts to people to their shock and pleasure.

To read the continuation of this fascinating article, click here

No, you're not dreaming...It's really a mini cactus in a capsule!

But watch it, coz it's not an ordinary mini cactus: it's also a mini promotional object coz the capsule which is protecting this mini plant can be printed with your logo!



This product, called "BABYTREE", is distributed by the company Katshu.

To read the continuation of this fascinating article, click here

While designing the annual DHL calendar for stakeholders across India, the challenge was to go beyond just a desktop reminder and distinctly highlight the DHL corporate proposition:
"We deliver anywhere".
The execution was that of a design, which incorporated the national flags of lesser-known countries in such a manner that every time one turned to the required month, a new flag revealed.
This emphasized DHL's "anywhere" reach, spreading over 220 countries and territories worldwide.


via directdaily blog

The "Freshballs" are part of the Horizon group exclusive line of promotional fragrance diffusers : practical and original promotional products with a strong promotional impact ! You'll quickly realize it with the following :



The "Clipball" model clips firmly and easily in the air vents of your car.

The "Stickball" model is self-adhesive and can stick to any smooth and dry surface such as computer screens, kitchen or bathroom cabinets.

We offer six standard colours which can be combined. Moreover, since you're reaching the 5000 units, you're allowed to choose any Pantone colours, without any additional costs.

We can also relate the fragrance to your logo : For example, a car dealer can choose a leather smelling "Clipball".

The standard fragrances are: Vanilla, Tropical and Rasperry, but like with the colours, the choice is expanding from 5000 units.

Full colour imprint logo which can be printed on added resin top (fantastic effect!) or directly onto the round surface of the air freshener

To read the continuation of this fascinating article, click here

We always look for new, innovative and original promotional products.
Not always easy to find the product that really makes the difference!


This idea comes from the Promoplan agency in Chile; it was made for the national Chilean television:



The website of Promoplan is worth a look: www.promoplan.cl

THE LOGOLIGHT is a useful promotional pocket light.
This customized pocket light is perfect promotional product as 100% of his surface can be printed in full colour.
Dimensions of the Logolight : 90 x 75 mm
Weight = 30 gr only and thickness = 5 mm

This is a nice gift that car dealers, Gas and electricity companies, consulting groups, can offer to their client.


This promotional pocket light vehicles the idea of guiding your client...YOUR LOGO WILL ENLIGHTEN YOUR CLIENT'S WAY !!
The minimum quantity to order this promotional pocket light with your own design and logo is 250 units.

More information : www.horizonsources.com

I don't sell much promotional bags myself but these examples of advertising on promotional bags makes me enthusiastic.


This bag is custom dy-cut into dumbell to promote a gym.

To read the continuation of this fascinating article, click here